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Home My WebLink AboutExperience-Fountain-Hills_Growth-FH107_SOW_Data-Driven-Marketers January - June - signed+ Statement of Work (SOW)for Experience Fountain Hills’ January–June 2024 monthly Growth engagement Prepared for Amanda Jacobs Bo Larsen John Perez Prepared by Data Driven Marketers Katheryn Kaminsky-My Le katheryn@datadrivenmarketers.com This document is confidential January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers Overview Subject To help Experience Fountain Hills reach its tourism goals,Data Driven Marketers (DDM) presents this January–June 2024 “Growth”digital marketing agreement.From January 1 (or as soon as this agreement is signed,whichever occurs first),through June 30, 2024,DDM will strategize and fulfill 80 hours of digital marketing work under the direction of Amanda Jacobs at Experience Fountain Hills.DDM proposes services in the following specialties to further the Town of Fountain Hills’tourism reach: 1.Account management ○Dedicated project manager i.Available for your staff via email between 8:00 AM–4:00 PM MST (Phoenix)Monday through Thursday,excluding holidays ii.Available for your staff via phone call or vir tual call between 8:00 AM–4:00 PM MST (Phoenix)Monday through Thursday,excluding holidays,with a minimum notice of four (4)hour iii.Available for on-request in-person meetings between 10:00 AM–6:00 PM MST (Phoenix)Monday through Thursday,excluding holidays with a minimum notice of a three (3)business days iv.Experience Fountain Hills attendees 1.Amanda Jacobs 2.Bo Larsen 3.John Perez 4.Other representatives who play a role in this Statement of Work Page 2 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers v.The following facilities and pieces of equipment must be provided by Experience Fountain Hills: 1.Meeting room with five (5)seats and desks or table space to accommodate five (5)DDM employees 2.Meeting room with outlet access to charge devices as necessary 3.Projector,television screen,or tool to display digital presentations and host virtual attendees 4.Perpetual access to the internet vi.Meeting cancellation policy 1.Meetings will be charged in full and will not be rescheduled for no-shows or cancellations less than 48 hours before any meeting. 2.Any requests to reschedule the in-person meeting must be submitted within 48 hours before any meeting. ○Three (3)virtual or in-person meetings i.Meeting date and virtual “room”location:TBD ii.(For in-person meetings)The following facilities and pieces of equipment must be provided by Experience Fountain Hills: 1.Meeting room with four (4)seats and desks or table space to accommodate four (4)DDM employees 2.Meeting room with outlet access to charge devices as necessary 3.Projector,television screen,or tool to display digital presentations and host virtual attendees 4.Perpetual access to the internet iii.Meeting cancellation policy Page 3 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers 1.Meetings will be charged in full and not rescheduled for no-shows. 2.Any requests to reschedule the virtual meeting must be submitted within 24 hours before any meeting. 3.On request,with four (4)hours'notice during hours of operation,Experience Fountain Hills can receive a Loom video update on the project instead of having a virtual bi-weekly meeting. iv.Potential DDM attendees 1.Project manager 2.Content strategist (vir tual) 3.Social media strategist 4.Marketing strategist v.Experience Fountain Hills attendees 1.Amanda Jacobs 2.Bo Larsen 3.John Perez 4.Other representatives who play a role in this Statement of Work ○Unlimited email support pursuant to DDM’s Service Agreement i.Email responses to your staff within 48 hours (during operating hours)via email between 8:00 AM–4:00 PM MST (Phoenix) Monday through Thursday,excluding holidays ii.Unlimited email support includes 1.Responses to questions per taining to our work,project timelines,and/or requested deliverables 2.Responses to updates shared on behalf of your company Page 4 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers 2.Data ○Development of live reporting dashboard with custom date range and state/city selector i.Built in Looker Studio ii.Display of Google Analytics 4 (GA4),Google Tag Manager (GTM), and Google Search Console data iii.Internal or external display of social media platform reporting iv.Customization to include specific repor ting features and/or data points from Google Analytics 4 v.Monthly management of report to ensure the data is displaying accurately vi.Monthly data check-in to identify reporting or data issues 3.Social media ○January–June 2024 social media calendar creation i.Development of social media calendar with topic,image,and hashtag recommendations ii.Proofreading of recommended social media calendar iii.Delivery of recommended calendar in PDF and Excel format ○Development of bi-weekly Instagram reels i.Concept delivery ii.Media selection and customizations iii.Music and text customizations iv.Description creation v.Proofreading of Instagram Reel vi.Posting of approved Instagram Reel Page 5 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers Hours are flexible on a monthly,quarterly,and per-scope basis and will be adjusted to accommodate Experience Fountain Hills’requests and marketing needs based on data. Our agreement includes regular collaboration and strategy meetings with Experience Fountain Hills to learn about and market current happenings in the town.To ensure we’re scoping our time appropriately for upcoming events,we require a minimum of two (2)weeks'notice to advertise for specific events. Purpose Based on market data,Experience Fountain Hills’competition and goals,and results from our “Launch”digital marketing agreement with Experience Fountain Hills in 2022, we project steady increase in qualified website traffic and user actions (i.e.,clicking on business listings,requesting directions,calling the tourism line,etc.)by executing this agreement.Building highly accessible web pages,strategic web and blog content, unique social media posts,and paid social ad campaigns will grow the Town of Fountain Hills’out-of-state tourism traffic,in-state town recognition,event attendance, attraction visits,and overall web activity. Background 1)Please refer to DDM’s in-depth market research and analysis and our Google Business Profile performance comparison report from October 1,2022 (after the first Google Business Profile optimizations were implemented)–May 8,2023, versus the previous period.Our partnership with Experience Fountain Hills drove the Town of Fountain Hills a)14.60%more views on Google Maps b)79.95%more requests for directions c)222.95%more website clicks Page 6 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers 2)Please refer to Instagram’s organic performance report from October 18 (date of DDM’s first published Reel)–November 30,2023 versus the previous period to view growth on @experiencefountainhills’Instagram page.Our partnership with Experience Fountain Hills and efforts to align events,web content,and user interests on social drove the Town of Fountain Hills a)76.8%more reach (people who saw your Instagram content) b)112.5%more content interactions (likes or reactions,saves,comments, shares and replies on your posts,reels,stories,videos,and more) c)65%increase in new Instagram followers d)Reach to users in the following cities and countries i)Fountain Hills,AZ ii)Phoenix,AZ iii)Scottsdale,AZ iv)Mesa,AZ v)Gilber t,AZ vi)United States vii)Canada viii)Mexico ix)India x)United Kingdom Project number FH107 Proposed pricing expiration date January 4,2023 Page 7 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers Client-provided goals ●Promote Fountain Hills events,tourist attractions,and town features through strategic marketing services ●Build brand awareness/town recognition across Arizona This Statement of Work (the “SOW”)is made by and between Data Driven Marketers LLC, an Arizona limited liability company (“Contractor”),and Experience Fountain Hills (“Client”)and is subject in all respects to the terms of the Master Services Agreement (“MSA”).All terms specifically defined in the MSA shall have the same meaning when used in this SOW.In the case of discrepancies between this SOW and the MSA,this SOW shall control.The terms of this SOW are as follows. Scope of work Growth marketing engagement scope Account management Scope Delivery date Est.hours ●Dedicated project manager ○Available for your staff via email between 8:00 AM–4:00 PM MST (Phoenix)Monday through Thursday,excluding holidays ○Available for your staff via phone call or virtual call between 8:00 AM–4:00 PM MST (Phoenix) Monday through Thursday, Three (3)virtual or in-person meetings TBD Throughout the agreement 27 These hours are not flexible. Page 8 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers excluding holidays,with a minimum notice of four (4)hour ○Available for on-request in-person meetings between 10:00 AM–6:00 PM MST (Phoenix)Monday through Thursday,excluding holidays with a minimum notice of a three (3)business days ○Experience Fountain Hills attendees ■Amanda Jacobs ■Bo Larsen ■John Perez ■Other representatives who play a role in this Statement of Work ○The following facilities and pieces of equipment must be provided by Experience Fountain Hills: ■Meeting room with five (5) seats and desks or table space to accommodate five (5)DDM employees ■Meeting room with outlet access to charge devices as necessary ■Projector,television screen, or tool to display digital presentations and host virtual attendees ■Perpetual access to the internet ○Meeting cancellation policy ■Meetings will be charged in full and will not be rescheduled for no-shows or cancellations less than 48 hours before any meeting. ■Any requests to reschedule the in-person meeting must be submitted within 48 hours before any meeting. ●Three (3)virtual or in-person meetings ○Meeting date and virtual “room” location:TBD Page 9 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers ○(For in-person meetings)The following facilities and pieces of equipment must be provided by Experience Fountain Hills: ■Meeting room with four (4) seats and desks or table space to accommodate four (4)DDM employees ■Meeting room with outlet access to charge devices as necessary ■Projector,television screen, or tool to display digital presentations and host virtual attendees ■Perpetual access to the internet ○Meeting cancellation policy ■Meetings will be charged in full and not rescheduled for no-shows. ■Any requests to reschedule the virtual meeting must be submitted within 24 hours before any meeting. ■On request,with four (4) hours'notice during hours of operation,Experience Fountain Hills can receive a Loom video update on the project instead of having a virtual bi-weekly meeting. ○Potential DDM attendees ■Project manager ■Content strategist (virtual) ■Social media strategist ■Marketing strategist ○Experience Fountain Hills attendees ■Amanda Jacobs ■Bo Larsen ■John Perez ■Other representatives who play a role in this Statement of Work ●Unlimited email support pursuant to DDM’s Service Agreement Page 10 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers ○Email responses to your staff within 48 hours (during operating hours)via email between 8:00 AM–4:00 PM MST (Phoenix) Monday through Thursday, excluding holidays ○Unlimited email support includes ■Responses to questions pertaining to our work, project timelines,and/or requested deliverables ■Responses to updates shared on behalf of your company Data Scope Delivery date Est.hours ●Development of live reporting dashboard with custom date range and state/city selector ○Built in Looker Studio ○Display of Google Analytics 4 (GA4),Google Tag Manager (GTM), and Google Search Console data ○Internal or external display of social media platform reporting ○Customization to include specific reporting features and/or data points from Google Analytics 4 ○Monthly management of report to ensure the data is displaying accurately ○Monthly data check-in to identify reporting or data issues Development of live reporting dashboard January 2024 Throughout the agreement 4 These hours are not flexible. Social media Scope Delivery date Est.hours ●January–June 2024 social media calendar creation Social media calendar delivery ●Q1 2024: Three (3) Throughout the agreement 49 These hours are not Page 11 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers ○Development of social media calendar with topic,image,and hashtag recommendations ○Proofreading of recommended social media calendar ○Delivery of recommended calendar in PDF and Excel format ●Development of bi-weekly Instagram reels ○Concept delivery ○Media selection and customizations ○Music and text customizations ○Description creation ○Proofreading of Instagram Reel ○Posting of approved Instagram Reel weeks after the agreement is signed Delivery of bi-weekly Instagram reels Target:Every other Thursday Delivery of two (2) social media campaigns per month through Meta or LinkedIn Ads Target:End of month flexible. Service total Scope Delivery date Est.hours All services listed above ●Account management ●Data ●Social media Adjustments DDM and Experience Fountain Hills may decide to adjust the Scope of Work and timeline dates on a weekly,monthly,quarterly,or per-scope basis. Before adjusting our Scope of Work and deliverable expectations,DDM and Experience Fountain Hills will share written approval on the adjustment.The only adjustments that do not require written approval are account management hours (DDM’s response to meeting requests,email communication,and other forms of communication with your business).The Scope of Work and its adjustments do not affect service terms. N/A N/A Overages DDM will bill Experience Fountain Hills $179.00–$300.00/hr for every approved hour over the estimated investment.Before providing our time or billing for our services,DDM and Experience N/A N/A Page 12 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers Fountain Hills will share written approval on the overages.Overages do not affect or change the service terms of this agreement. Est.hours 80 January 1–June 30,2024 Total investment $15,000.00 January 1–June 30,2024 Optional payment plan $2,500/mo Per month,6 total payments *Client acknowledges and agrees that the estimated hours listed herein are merely estimates and some deliverables/services may include more or fewer hours than listed.* Service terms ●Number of hours worked throughout the Growth engagement is not to exceed 80 hours between January 1–June 30,2024.Any and all estimated hours are a maximum and not a minimum of guaranteed hours. ○The Scope of Work listed above describes the deliverables that we aim to provide.DDM will adjust the Scope of Work as needed to support Experience Fountain Hills.The Scope of Work and its adjustments do not affect service terms. ○If additional hours are required,DDM will provide an estimate and move forward with approved work (billed separately at $179.00–$300.00/hr). ●Experience Fountain Hills’dedicated project manager will be available for your staff via Page 13 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers ○Email between 8:00 AM–4:00 PM MST (Phoenix)Monday through Thursday,excluding holidays ■Expect email responses to your staff within 48 hours via email between 8:00 AM–4:00 PM MST (Phoenix)Monday through Thursday,excluding holidays. ○Phone call or virtual call between 8:00 AM–4:00 PM MST (Phoenix) Monday through Thursday,excluding holidays,with a minimum notice of four (4)hours ○Available for on-request in-person meetings between 10:00 AM–6:00 PM MST (Phoenix)Monday through Thursday,excluding holidays,with a minimum notice of three (3)business days ●DDM will share physical deliverables via Google Doc,Word doc,Google Sheet, Excel sheet,interactive web links,PDF,PSD,AI,SVG,PNG,or JPG/JPEG file via email. ●All outlines,content pieces,and optimizations that include brand messaging are allotted one (1)round of revisions,not to exceed an additional hour of work or what is specified in this Statement of Work (SOW). Proposal agreement During this project,the Contractor will customize the content and messaging and tailor them specifically to the Client.The Client agrees to assist the Contractor in this project by contributing creative input,giving honest feedback,and providing essential information related to the Client’s website and important events.Contractor cannot make guarantees of error-free content work and therefore welcomes feedback and will gladly provide additional information if needed. Page 14 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers Client shall designate one individual,listed here as Amanda Jacobs,to serve as its primary contact and final decision-maker with respect to this Agreement and to act as its authorized representative with respect to matters pertaining to this Agreement (the "Client Decision-Maker").The Client Decision-Maker shall respond promptly to any reasonable requests from Contractor for instructions,information,or approvals required by Contractor to provide the Services.Client shall provide Contractor with any and all necessary login credentials,including but not limited to usernames and passwords,as requested by Contractor. Growth engagement duration This agreement covers the period starting from January 1 (or as soon as this agreement is signed,whichever occurs first)through June 30,2024 (or when all hours are fulfilled, whichever occurs first).The expiration or termination of this Agreement shall not extinguish any payment rights of DDM. Schedule* All timelines,schedules,and deliverables are estimates only.Contractor disclaims any representations or warranties regarding the timelines,schedules,and deliverables and shall not be held responsible for any delays or damages. Payment schedule/rate Data Driven Marketers will bill Experience Fountain Hills for the first month of payment when this Agreement is signed (work will begin as soon as the first payment is deposited).The following monthly invoices (February,March,April,May,and June Page 15 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers 2024),will be shared on the first of each month (net 5 day terms).Alternatively, Experience Fountain Hills can choose to pay this bill in one (1),two (2),or three (3) payment installments during the duration of our agreement.The first payment installment must be paid prior to beginning work.The second payment installment must be paid by April 1,2024. Data Driven Marketers reserves the right to hold back products/services as a result of an unpaid balance.Failure to pay invoices by the specified due date are subject to a 1.5%late fee (applied at the end of the month). Cancellation The agreement between the Client and Contractor will adhere to the following standard terms:During the engagement,either party may,by delivery of a 30-day written notice to the other party,terminate the signed agreement.The termination of this agreement will have no effect on the parties’respective obligations and Service terms during the remainder of the 30-day notice;however,upon approval from the Client,the Contractor may repurpose this time to provide exports of all work completed throughout this engagement.The Client agrees to pay the Contractor the remaining costs from the Agreement star t date to the last day of the 30-day termination notice,including time that may have been fulfilled prior to the planned delivery date. Acceptance criteria Client shall have 10 business days from the date of delivery to accept or reject any Services or Deliverables (the “Acceptance Time Period”).If Client approves the Services or Deliverables within the Acceptance Time Period,Contractor shall have the right to move forward with the project.If Client rejects the Services or Deliverables within the Page 16 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers Acceptance Time Period,Contractor shall provide one (1)round of revisions,at which time the Services and Deliverables shall be deemed accepted,and Contractor shall have the right to move forward with the project.If Client rejects the Services or Deliverables within the Acceptance Time Period,Client shall have five (5)business days from the date of original delivery to provide Contractor with specific and page-by-page revisions and edits (the “Revision Time Period”).If Client fails to provide specific and page-by-page revisions and edits within the Revision Time Period,the Services and Deliverables shall be deemed accepted,and Contractor shall have the right to move forward with the project as if Client had approved all Services and Deliverables.All revisions shall be governed by the Acceptance Criteria as listed in this section.If Client fails to either accept or reject the Services or Deliverables within the Acceptance Time Period,the Services and Deliverables shall be deemed accepted,and Contractor shall have the right to move forward with the project as if Client had approved all Services and Deliverables. Resources needed from the Client ●Signed Statement of Work ●Administrative website access and temporary hosting/DNS access to Experience Fountain Hills’website ●Ownership access to Experience Fountain Hills’Google Maps listings and Apple Maps listings ●And any and all resources reasonably requested by Contractor Assumptions By signing this agreement,Experience Fountain Hills is assumed to have full ownership over all brand resources,materials,and marketing assets. Page 17 of 18 January—June 2024 monthly Growth engagement Prepared by Data Driven Marketers x ______________ Initials Experience Fountain Hills representative x ______________ Initials Experience Fountain Hills representative x ______________ Initials Experience Fountain Hills representative x ______________ Initials Experience Fountain Hills representative x ______________ Initials Data Driven Marketers representative x ______________ Initials Data Driven Marketers representative Page 18 of 18 Rachael Goodwin (Dec 27, 2023 19:02 CST) Rachael Goodwin RG RG Town Manager LM Town Clerk KP KP