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Home My WebLink About2019.0205.TCRM.AgendaUPDATED: January 30, 2019 Town of Fountain Hills 2017 Strategic Plan May 18, 2017 TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN UPDATED: January 30, 2019 Page 2 of 6 Goal # 1: Maximize Economic Development Opportunities in Fountain Hills Objective #1 – Create or Utilize Tools to Help Market Fountain Hills for Economic Development Opportunities Tasks Lead Responsibility Projected Completion Date Completion Date  Develop a community brand/vision/marketing plan for Fountain Hills Scott Cooper June 2019 In progress  Develop a new business resource package Scott Cooper June 2017 Completed  Increase funding for business accelerator programs Scott Cooper July 2018 Completed  Explore higher education opportunities in Fountain Hills Scott Cooper December 2019 In progress/working with EVIT & CC Objective #2 – Increase Population and Residential Densities to Sustain Existing and Future Commercial Businesses in Town Tasks Lead Responsibility Projected Completion Date Completion Date  Rezone undeveloped commercial property to residential where feasible Scott Cooper/ Ongoing As opportunities present themselves Bob Rodgers  Adopt a text amendment that allows residential uses on commercially Bob Rodgers June 2017 Completed zoned properties  Rezone unplatted land for greater density and affordable family homes Bob Rodgers Ongoing As opportunities present themselves Objective #3 – Market/Promote Tourism to Generate Hotel Stays and Higher Dollar Expenditures During Visits to Fountain Hills Tasks Lead Responsibility Projected Completion Date Completion Date  Create and expand destination events Rachael Goodwin/Grace Rodman-Guetter June 2019 Ongoing St. Patrick’s Day / Fourth at the Fountain Turkey Trot / Craft Classic / Disc Golf Tournament Yellow – High Priority Blue – Medium Priority White – Low Priority TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN UPDATED: January 30, 2019 Page 3 of 6 Goal # 2: Ensure that Infrastructure in Fountain Hills is Well-Maintained and Safe Objective #1 – Invest in and Maintain the Community’s Infrastructure Tasks Lead Responsibility Projected Completion Date Completion Date  Develop and implement an investment plan to bring streets, Grady Miller/ June 2019 Pavement Analysis Report completed buildings, and parks up to established standards Craig Rudolphy/Justin Weldy (Facilities Replacement Fund)  Commission a study to identify gap between actual and subdivision Justin Weldy/ June 2019 Reviewed/Identified options to discuss ordinance specifications and determine cost of meeting ordinance Bob Rodgers specifications Objective #2 – Promote Environmentally Friendly Initiatives Tasks Lead Responsibility Projected Completion Date Completion Date  Develop and adopt a comprehensive environmental plan Justin Weldy/Raymond Rees June 2019 In progress for Fountain Hills  Research and report on economic and logistic feasibility of Justin Weldy June 2018 Review electric car charging stations Yellow – High Priority Blue – Medium Priority White – Low Priority TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN UPDATED: January 30, 2019 Page 4 of 6 Goal # 3: Attract Families and Working Professionals to Fountain Hills Objective #1 – Utilize Landuse Planning to Attract Families to Fountain Hills Tasks Lead Responsibility Projected Completion Date Completion Date  Work with State Land Trust to increase residential density Council/Staff December 2018 Ongoing efforts Objective #2 – Market and Promote Fountain Hills as a Unique Place for Families and Working Professionals Tasks Lead Responsibility Projected Completion Date Completion Date  Collaborate with businesses in promoting town’s marketing plan Scott Cooper/Grace Rodman-Guetter July 2019 Ongoing  Expand use of Social Media and on-line messaging Grace Rodman-Guetter Ongoing Facilitating nine social media pages; Recreation Instagram account-August 2018  Include family branding in marketing plan Grace Rodman-Guetter/ June 2019 In progress Scott Cooper  Organize a young professionals group or organization Scott Cooper June 2018 Completed/Formed FH Young Community  Organize specialty youth camps (robotics, coding, arts, etc.) Rachael Goodwin/ Summer 2018 Created first summer youth camp/ongoing Corey Povar Spring camp/Community Center take-over  Support youth club sports Rachael Goodwin/ Ongoing Use of Town facilities at no cost Corey Povar Expand programs Yellow – High Priority Blue – Medium Priority White – Low Priority TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN UPDATED: January 30, 2019 Page 5 of 6 Goal # 4: Ensure that Fountain Hills Finances are Stable and Sustainable Objective #1 – Identify Sustainable Sources of Revenue to Sustain Funding of Town Core Services Tasks Lead Responsibility Projected Completion Date Completion Date  Adequately fund all identified reserve funds Town Council/Town Manager/ December 2027 Craig Rudolphy  Identify revenue options Town Staff/Town Manager/Town Council September 2017 Completed/October 2017  Increase revenues to meet community needs including Town Manager/Town Council November 2018 Town Election-Property Tax/May 2018 addressing projected operating shortfall Yellow – High Priority Blue – Medium Priority White – Low Priority TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN UPDATED: January 30, 2019 Page 6 of 6 Goal # 5: Focus on Strengthening the Community and Improving Town’s Quality of Life Objective #1 – Partner with the Fountain Hills Unified School District to Promote FH Education System Tasks Lead Responsibility Projected Completion Date Completion Date  Include local school strengths in marketing plan Scott Cooper/Grace Rodman-Guetter June 2019 Ongoing  Work with FHUSD to maximize its property values Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting  Explore selling/leasing unused properties Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting Objective #2 – Utilize Intergovernmental Relations to Achieve Fountain Hills Priorities Tasks Lead Responsibility Projected Completion Date Completion Date  Increase community efforts to lobby for municipal issues Town Manager/Town Council January 2018 Joined RPTA East Valley Partnership National League of Cities-July 2018 Continue to work with League of Cities & Towns to oppose Bills that are harmful to cities & towns Objective #3 – Leverage the Talents of Residents to the Advantage of Fountain Hills Tasks Lead Responsibility Projected Completion Date Completion Date  Utilize effective volunteer skills and talents Heather Ware Ongoing Ongoing/over 900 volunteers  Make A Difference Day  Home Delivered Meals  Give A Lift Program  Activities & Volunteer Expo  Mayor’s Youth Council  Save Our Sculptures Program Community Center Christmas Decorating & Celebration  Commissioners Yellow – High Priority Blue – Medium Priority White – Low Priority