HomeMy WebLinkAboutAGENDApacket__03-24-21_0151_186
NOTICE OF MEETING
REGULAR MEETING
STRATEGIC PLANNING ADVISORY COMMISSION
Chairman John Craft, Jr.
Vice Chairman Peter Bordow
Commissioner Chad Bernick
Commissioner Gerard Bisceglia
Commissioner Patrick Garman
Commissioner Cynthia Magazine
Commissioner John McHugh
TIME:4:00 P.M. – REGULAR MEETING
WHEN:WEDNESDAY, MARCH 24, 2021
WHERE:FOUNTAIN HILLS COUNCIL CHAMBERS
16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ
Commissioners of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the
Town’s Council, various Commission, Committee or Board members may be in attendance at the Commission meeting.
Notice is hereby given that pursuant to A.R.S. §1-602.A.9, subject to certain specified statutory exceptions, parents have a
right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child.
Meetings of the Commission are audio and/or video recorded and, as a result, proceedings in which children are present
may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town
Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may
be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents
pursuant to A.R.S. §1-602.A.9 have been waived.
REQUEST TO COMMENT
The public is welcome to participate in Commission meetings.
TO SPEAK TO AN AGENDA ITEM, please complete a Request to Comment card, located in the back
of the Council Chambers, and hand it to the Executive Assistant prior to discussion of that item, if
possible. Include the agenda item on which you wish to comment. Speakers will be allowed three
contiguous minutes to address the Commission. Verbal comments should be directed through the
Presiding Officer and not to individual Commissioners.
TO COMMENT ON AN AGENDA ITEM IN WRITING ONLY, please complete a Request to Comment
card, indicating it is a written comment, and check the box on whether you are FOR or AGAINST and
agenda item, and hand it to the Executive Assistant prior to the discussion, if possible.
Strategic Planning Advisory Commission Meeting of March 24, 2021 1 of 3
1.CALL TO ORDER – Chairman Craft
2.ROLL CALL – Chairman Craft
3.CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431.01(H), public comment is permitted (not required) on matters NOT listed on the
agenda. Any such comment (i) must be within the jurisdiction of the Commission, and (ii) is subject to
reasonable time, place, and manner restrictions. The Commission will not discuss or take legal action on
matters raised during Call to the Public unless the matters are properly noticed for discussion and legal action.
At the conclusion of the Call to the Public, individual commissioners may (i) respond to criticism, (ii) ask staff
to review a matter, or (iii) ask that the matter be placed on a future Commission agenda.
4.CONSIDERATION OF Approving the February 10, 2021, Meeting Minutes.
5.UPDATE ON Proposed Environmental Plan (Strategic Plan Goal 2 - Objective 2 - Task 1)
6.UPDATE ON Implementation of Electric Vehicle Charging Stations (Strategic Plan Goal 2 -
Objective 2 - Task 2)
7.UPDATE ON Vision Fountain Hills
8.DISCUSSION OF Workgroups' Draft Strategies
9.DISCUSSION OF Preliminary 2021 Strategic Plan Outline Format/Plan Authorship
10.REPORTS BY COMMISSIONERS AND TOWN MANAGER
11.ADJOURNMENT
Strategic Planning Advisory Commission Meeting of March 24, 2021 2 of 3
CERTIFICATE OF POSTING OF NOTICE
The undersigned hereby certifies that a copy of the foregoing notice was duly posted in accordance with the statement filed
by the Strategic Planning Advisory Commission with the Town Clerk.
Dated this 18 day of March, 2021
_____________________________________________
Angela Padgett-Espiritu, Executive Assistant
The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5199 (voice)
or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in the meeting or to obtain
agenda information in large print format. Supporting documentation and staff reports furnished the Commission with this agenda are
available for review in the Town Manager's Office.
Strategic Planning Advisory Commission Meeting of March 24, 2021 3 of 3
ITEM 4.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): CONSIDERATION
OF Approving the February 10, 2021, Meeting Minutes.
Staff Summary (Background)
The intent of approving meeting minutes is to ensure an accurate account of the discussion and action
that took place at the meeting for archival purposes. Approved minutes are placed on the Town's
website and maintained as permanent records in compliance with state law.
Staff recommends approving the February 10, 2021, meeting minutes.
Attachments
Meeting Minutes
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/16/2021 05:40 PM
Final Approval Date: 03/16/2021
TOWN OF FOUNTAIN HILLS
MINUTES OF THE REGULAR MEETING
OF THE FOUNTAIN HILLS STRATEGIC PLANNING ADVISORY COMMISSION
FEBRUARY 10, 2021
1.CALL TO ORDER – Chairman Craft
at 4:03 p.m.
2.ROLL CALL – Chairman Craft
Present: Vice Chairman Peter Bordow (telephonically); Chairman John W. Craft, Jr.
(telephonically); Commissioner Cynthia Magazine (telephonically);
Commissioner John McHugh (telephonically); Commissioner Chad Bernick
(telephonically); Commissioner Patrick Garman (telephonically); Commissioner
Gerard Bisceglia (telephonically)
Staff
Present:
Town Manager Grady Miller (telephonically); Executive Assistant Angela
Padgett-Espiritu
3.CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431.01(H), public comment is permitted (not required) on matters NOT listed on the
agenda. Any such comment (i) must be within the jurisdiction of the Commission, and (ii) is subject to
reasonable time, place, and manner restrictions. The Commission will not discuss or take legal action on
matters raised during Call to the Public unless the matters are properly noticed for discussion and legal action.
At the conclusion of the Call to the Public, individual commissioners may (i) respond to criticism, (ii) ask staff to
review a matter, or (iii) ask that the matter be placed on a future Commission agenda.
No one from public spoke
4.CONSIDERATION OF Approving the November 18, 2020, meeting minutes.
MOVED BY Vice Chairman Peter Bordow (telephonically), SECONDED BY
Commissioner Gerard Bisceglia (telephonically) To APPROVE the November 18, 2020,
Meeting Minutes.
Vote: 7 - 0 - Unanimously
5.UPDATE ON Vision Fountain Hills.
Chair Craft reported that Vision Fountain Hills is delayed on moving forward with focus
groups. He said that he would like feedback as to whether or not SPAC should sponsor a
series of one or two focus groups with community volunteers that have unique skills related
to some of the specific topics that we would want to get additional feedback on.
Commissioner Bisceglia said that he concurs with the idea of getting focus groups of
people that have a vested interest.
Commissioner Magazine asked would these volunteers come from the last VFH survey
where people said that they would be willing to do it?
Chair Craft responded that we would certainly still rely on Vison for contact names and we
would identify individuals that we would want to personally invite and would capitalize on
the Town’s facilities to hold virtually.
Town Manager Miller asked would be in lieu of Vision Fountain Hills group setting.
Chair Craft responded not sure of that yet but concerned about not having reached out to
the community since the survey was done last summer. Moving this forward may take
some time.
Town Manager Miller commented that the key is to the design in regards to the questions
and possibly having 10 to 15 people in a focus group.
Chair Craft said he would take this feedback back to Jerry Butler to have something in play
before March.
Commissioner Magazine expressed concern for getting people that they know and the
need for a better cross-section of the community.
Commissioner Bisceglia said that for example, he and Chair Craft had a conversation
about a focus group made of medical professionals in town to understand their needs
instead of assuming. He said to ask very specific questions to them. We cannot wait for
Vision and that we need to move forward.
Commissioner McHugh said that he agrees and the same approach works very well.
Town Manager Miller said that the questions could be developed that speak to the four-goal
areas of the Strategic Plan.
Chair Craft said that he would reach out to each commissioner individually to identify
specific areas from the 600 responses to bring back for the next meeting.
Vice-Chair Bordow commented that it is SPAC’s responsibility to create the priorities of the
Strategic Plan.
Town Manager Miller requested a presentation from the Chair to the Council to give them a
report on the delays due to the pandemic and a report of the plan moving forward to have a
Strategic Plan finalized by the end of the year.
Chair Craft said that he would give a verbal report to the Council.
6.UPDATE ON Fountain Hills Parks and Recreation Survey.
Chairman Craft gave an overview of the Community Services Department - Parks and
Recreation Survey.
Approximately 400 responses received from the survey
One intriguing item from the survey asked what would be the most ideal funding
options for new projects related to the parks and infrastructure to the parks, and
maintenance to the parks; the number one response was partnerships, followed by
Council funding and then bonds.
Continued Accountability for the maintenance and upgrades to the parks
Affordability, Safety, and Security
Town Manager Grady Miller will follow-up with Community Services Director Goodwin to
see if the results from the survey are posted online.
Commissioner McHugh commented that the Parks and Recreation presentation would be
helpful.
7.DISCUSSION OF Workgroup Strategy Drafts and Next Steps.
Chair Craft said that he requested from Executive Assistant Espiritu to forward to the
commission the latest copies of the workgroup products. He said great thinking was put
into all of these but clearly each one had its own unique format and structure. He said that
ultimately, these products will all fall into a specific format and structure as we move
forward with the new plan.
He said in regards to the new plan as we move forward, we really are going to be doing
two different things:
The work done from the workgroups - defining as Signature Strategies, in that they
are brand new and pending a vote by this group be given additional authority by the
Town
1.
Taking some of the activities that are still relevant from the 2017 plan to be added or
carried over to the new plan
2.
Commissioner Magazine requested to have a defined environmental plan for the Town,
and that it be compiled and made public. So that people know, what it is and that Fountain
Hills cares. She said she is interested in another program folding into this subject is
Biophilic Certification. I know that it was in the 2017 plan to have an environmental plan
and that it has not happened.
Town Manager Miller thanked Commissioner Magazine for bringing this up. He said he
wanted to let her know that last month he asked Development Services Director Wesley to
take this up and research what different cities are doing. He said that Director Wesley
gave him an environmental plan memo, as to what he thought should be in the scope and
is moving forward with this. He said that Director Wesley would be happy to meet with
each member separately in the workgroup. He said that he would send a copy of the
environmental plan to Commissioners Magazine, McHugh, and Garman.
Chair Craft said that he has some quick questions to address on what would put into each
plan. He asked Commissioner Bernick and Vice-Chair Bordow to address the
infrastructure and digital capacity on page 2 of strategic priority, as to where electricity
would land.
Commissioner Bernick said that this is more about future sustainability and partnering with
SRP. He said partnering with SRP and Fort McDowell for solar energy expansion.
Vice-Chair Bordow said that there is definitely a strategic element in providing alternate
energy sources to the town and is a long-term visionary strategic priority.
Town Manager Miller said the issue with this state’s sustainable energy sources is that the
utility companies have been able to get laws written, where you cannot reverse your meter
and would have to have a storage system.
Commissioner Bernick said that they are looking at more home power distribution for peak
use while more people are working from home.
Town Manager Miller said that the issue for APS and SRP is that they are under a mandate
to ensure that we have more reliable power as we grow. He said that we have an account
executive with SRP that is very tech-savvy and that he would broker a meeting with the
workgroup and the appropriate people with SRP, to make sure that we are not putting
something in the plan that may not be completed.
Chair Craft said that it sounds like discussions that need to take place before we include it
as an actionable item.
Chair Craft said to the next workgroup made up of Commissioners Magazine, McHugh,
and Garman that you may want to choose a partnership with Biophilic Cities as an
opportunity.
Commissioner McHugh said that until we have a common understanding about the level of
specificity in tasks, we have chosen to make our tasks less specific in the thought that our
job is to tell the town council what we think needs to be done and not how to do it. That’s
the reason why that was not specifically referenced.
Commissioner Magazine said that their fourth task under the first strategy was reworded to
say, work directly with local environmental organizations to guide and synchronize their
efforts in strengthening our community connections with its natural surroundings i.e.
Biophilic Certification.
Chair Craft said that he has a couple of thoughts for the Economic workgroup with
Commissioner Bisceglia, one of the four key strategies listed is to organize a community
advisory group. I think that should be listed as a task instead of a strategy.
Commissioner Bisceglia agreed.
Chair Craft said that they will make those formatted changes.
Commissioner Garman said that going forward; it would help to have a template as a
commonality for the workgroups.
Chair Craft said that he will get a template out to the group to use moving forward. He
requested a follow-up activity to have each of the workgroups address those specific
strategies, the input, timeline, general resource requirements, and effort needed to launch
these strategies and ask you to begin to think in those terms.
8.UPDATE ON Progress of Strategic Plan 2017 Tasks.
Chair Craft said that yesterday Executive Assistant Espiritu sent to the commission the
latest copy of the current Strategic Plan scorecard that Town Manager Miller created for the
town staff. He asked that you identify relevant tasks to roll over into the new plan and offer
up to Angela your personal list that you think should be rolled over.
Commissioner Magazine requested that Chair Craft put this into the template that he will be
sending out to the commission.
Town Manager Miller will send an update on the tasks in the current plan. Executive
Assistant Espiritu will update and send it out. If there needs to be additional information,
he will include a narrative in the email.
9.ADJOURNMENT
MOVED BY Commissioner Cynthia Magazine (telephonically), SECONDED BY
Commissioner John McHugh (telephonically) APPROVED to adjourn at 5:13 p.m.
Vote: 7 - 0 - Unanimously
STRATEGIC PLANNING ADVISORY
COMMISSION
____________________________
John W. Craft, Jr., Chairman
ATTEST AND PREPARED BY:
______________________________
Angela Espiritu, Executive Assistant
CERTIFICATION
I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular
Meeting held by the Fountain Hills Strategic Planning Advisory Commission in the Town Hall Council
Chambers on the 10th day of February 2021. I further certify that the meeting was duly called and that a
quorum was present.
DATED this 24th day of March 2021.
_________________________________
Angela Espiritu, Executive Assistant
ITEM 5.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): UPDATE ON Proposed
Environmental Plan (Strategic Plan Goal 2 - Objective 2 - Task 1)
Staff Summary (Background)
Director John Wesley will give an update on the proposed environmental plan.
Goal #2: Ensure that Infrastructure in Fountain Hills is Well-Maintained and Safe
Objective #2: Promote Environmentally Friendly Initiatives
Task #1 Develop and adopt a comprehensive environmental plan for Fountain Hills
Attachments
Strategic Plan 2017
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/16/2021 05:32 PM
Final Approval Date: 03/16/2021
UPDATED: December 18, 2019
Town of Fountain Hills
2017 Strategic Plan
May 18, 2017
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 2 of 6
Goal # 1: Maximize Economic Development Opportunities in Fountain Hills
Objective #1 – Create or Utilize Tools to Help Market Fountain Hills for Economic Development Opportunities
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop a community brand/vision/marketing plan for Fountain Hills James Smith June 2020 In progress
Develop a new business resource package James Smith June 2017 Completed
Increase funding for business accelerator programs James Smith July 2018 Completed
Explore higher education opportunities in Fountain Hills James Smith Ongoing In progress/working with EVIT & CC
Objective #2 – Increase Population and Residential Densities to Sustain Existing and Future Commercial Businesses in Town
Tasks Lead Responsibility Projected Completion Date Completion Date
Rezone commercial property to residential where feasible James Smith / John Wesley Ongoing As opportunities present themselves
Adopt a text amendment that allows residential uses on commercially John Wesley June 2017 Completed zoned properties
Rezone unplatted land for greater density and affordable family homes John Wesley Ongoing As opportunities present themselves
Objective #3 – Market/Promote Tourism to Generate Hotel Stays and Higher Dollar Expenditures During Visits to Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Create and expand destination events Rachael Goodwin / James Smith June 2019 Ongoing
St. Patrick’s Day / Fourth at the Fountain
Turkey Trot / Craft Classic / Disc Golf Tournament
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 3 of 6
Goal # 2: Ensure that Infrastructure in Fountain Hills is Well-Maintained and Safe
Objective #1 – Invest in and Maintain the Community’s Infrastructure
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop and implement an investment plan to bring streets, Grady Miller/ June 2019 Pavement Analysis Report completed
buildings, and parks up to established standards David Pock/Justin Weldy (Facilities Replacement Fund) 10 Yr. pavement plan to be presented Dec. 2019
Commission a study to identify gap between actual and subdivision Justin Weldy/John Wesley June 2019 Reviewed/Identified options to discuss ordinance specifications and determine cost of meeting ordinance
specifications
Objective #2 – Promote Environmentally Friendly Initiatives
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop and adopt a comprehensive environmental plan Justin Weldy June 2019 In progress for Fountain Hills
Research and report on economic and logistic feasibility of Justin Weldy June 2018 Review
electric car charging stations
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 4 of 6
Goal # 3: Attract Families and Working Professionals to Fountain Hills
Objective #1 – Utilize Landuse Planning to Attract Families to Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Work with State Land Trust to increase residential density Council/Staff December 2018 Ongoing efforts
Objective #2 – Market and Promote Fountain Hills as a Unique Place for Families and Working Professionals
Tasks Lead Responsibility Projected Completion Date Completion Date
Collaborate with businesses in promoting town’s marketing plan James Smith July 2019 Ongoing
Expand use of Social Media and on-line messaging James Smith Ongoing Facilitating nine social media pages; Recreation Instagram account-August 2018
Include family branding in marketing plan James Smith June 2019 In progress
Organize a young professionals group or organization James Smith June 2018 Completed/Formed FH Young Community
Organize specialty youth camps (robotics, coding, arts, etc.) Rachael Goodwin/ Summer 2018 Created first summer youth camp/ongoing Linda Ayers Spring camp/Community Center take-over
Support youth club sports Rachael Goodwin/ Ongoing Use of Town facilities at no cost Linda Ayers Expand programs
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 5 of 6
Goal # 4: Ensure that Fountain Hills Finances are Stable and Sustainable
Objective #1 – Identify Sustainable Sources of Revenue to Sustain Funding of Town Core Services
Tasks Lead Responsibility Projected Completion Date Completion Date
Adequately fund all identified reserve funds Town Council/Town Manager/ December 2027 David Pock
Identify revenue options Town Staff/Town Manager/Town Council September 2017 Completed/October 2017 / Ongoing
Increase revenues to meet community needs including Town Manager/Town Council November 2018 Town Election-Property Tax/May 2018 addressing projected operating shortfall
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 6 of 6
Goal # 5: Focus on Strengthening the Community and Improving Town’s Quality of Life
Objective #1 – Partner with the Fountain Hills Unified School District to Promote FH Education System
Tasks Lead Responsibility Projected Completion Date Completion Date
Include local school strengths in marketing plan James Smith June 2019 Ongoing
Work with FHUSD to maximize its property values Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting
Explore selling/leasing unused properties Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting
Objective #2 – Utilize Intergovernmental Relations to Achieve Fountain Hills Priorities
Tasks Lead Responsibility Projected Completion Date Completion Date
Increase community efforts to lobby for municipal issues Town Manager/Town Council January 2018 Joined RPTA East Valley Partnership National League of Cities-July 2018
Continue to work with League of Cities & Towns to oppose Bills that are harmful to cities & towns
Objective #3 – Leverage the Talents of Residents to the Advantage of Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Utilize effective volunteer skills and talents Kim Wickland Ongoing Ongoing/over 900 volunteers
• Make A Difference Day
• Home Delivered Meals
• Give A Lift Program
• Activities & Volunteer Expo
• Mayor’s Youth Council
• Save Our Sculptures Program Community Center Christmas Decorating & Celebration
• Commissioners
Yellow – High Priority Blue – Medium Priority White – Low Priority
ITEM 6.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): UPDATE ON
Implementation of Electric Vehicle Charging Stations (Strategic Plan Goal 2 - Objective 2 - Task 2)
Staff Summary (Background)
Town Manager Grady Miller will give an update on implementing electric vehicle charging stations.
Goal #2: Ensure that Infrastructure in Fountain Hills is Well-Maintained and Safe
Objective #2 Promote Environmentally Friendly Initiatives
Task #2 Research and report on economic and logistic feasibility of electric car charging
stations
Attachments
Strategic Plan 2017
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/16/2021 05:34 PM
Final Approval Date: 03/16/2021
UPDATED: December 18, 2019
Town of Fountain Hills
2017 Strategic Plan
May 18, 2017
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 2 of 6
Goal # 1: Maximize Economic Development Opportunities in Fountain Hills
Objective #1 – Create or Utilize Tools to Help Market Fountain Hills for Economic Development Opportunities
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop a community brand/vision/marketing plan for Fountain Hills James Smith June 2020 In progress
Develop a new business resource package James Smith June 2017 Completed
Increase funding for business accelerator programs James Smith July 2018 Completed
Explore higher education opportunities in Fountain Hills James Smith Ongoing In progress/working with EVIT & CC
Objective #2 – Increase Population and Residential Densities to Sustain Existing and Future Commercial Businesses in Town
Tasks Lead Responsibility Projected Completion Date Completion Date
Rezone commercial property to residential where feasible James Smith / John Wesley Ongoing As opportunities present themselves
Adopt a text amendment that allows residential uses on commercially John Wesley June 2017 Completed zoned properties
Rezone unplatted land for greater density and affordable family homes John Wesley Ongoing As opportunities present themselves
Objective #3 – Market/Promote Tourism to Generate Hotel Stays and Higher Dollar Expenditures During Visits to Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Create and expand destination events Rachael Goodwin / James Smith June 2019 Ongoing
St. Patrick’s Day / Fourth at the Fountain
Turkey Trot / Craft Classic / Disc Golf Tournament
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 3 of 6
Goal # 2: Ensure that Infrastructure in Fountain Hills is Well-Maintained and Safe
Objective #1 – Invest in and Maintain the Community’s Infrastructure
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop and implement an investment plan to bring streets, Grady Miller/ June 2019 Pavement Analysis Report completed
buildings, and parks up to established standards David Pock/Justin Weldy (Facilities Replacement Fund) 10 Yr. pavement plan to be presented Dec. 2019
Commission a study to identify gap between actual and subdivision Justin Weldy/John Wesley June 2019 Reviewed/Identified options to discuss ordinance specifications and determine cost of meeting ordinance
specifications
Objective #2 – Promote Environmentally Friendly Initiatives
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop and adopt a comprehensive environmental plan Justin Weldy June 2019 In progress for Fountain Hills
Research and report on economic and logistic feasibility of Justin Weldy June 2018 Review
electric car charging stations
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 4 of 6
Goal # 3: Attract Families and Working Professionals to Fountain Hills
Objective #1 – Utilize Landuse Planning to Attract Families to Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Work with State Land Trust to increase residential density Council/Staff December 2018 Ongoing efforts
Objective #2 – Market and Promote Fountain Hills as a Unique Place for Families and Working Professionals
Tasks Lead Responsibility Projected Completion Date Completion Date
Collaborate with businesses in promoting town’s marketing plan James Smith July 2019 Ongoing
Expand use of Social Media and on-line messaging James Smith Ongoing Facilitating nine social media pages; Recreation Instagram account-August 2018
Include family branding in marketing plan James Smith June 2019 In progress
Organize a young professionals group or organization James Smith June 2018 Completed/Formed FH Young Community
Organize specialty youth camps (robotics, coding, arts, etc.) Rachael Goodwin/ Summer 2018 Created first summer youth camp/ongoing Linda Ayers Spring camp/Community Center take-over
Support youth club sports Rachael Goodwin/ Ongoing Use of Town facilities at no cost Linda Ayers Expand programs
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 5 of 6
Goal # 4: Ensure that Fountain Hills Finances are Stable and Sustainable
Objective #1 – Identify Sustainable Sources of Revenue to Sustain Funding of Town Core Services
Tasks Lead Responsibility Projected Completion Date Completion Date
Adequately fund all identified reserve funds Town Council/Town Manager/ December 2027 David Pock
Identify revenue options Town Staff/Town Manager/Town Council September 2017 Completed/October 2017 / Ongoing
Increase revenues to meet community needs including Town Manager/Town Council November 2018 Town Election-Property Tax/May 2018 addressing projected operating shortfall
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 6 of 6
Goal # 5: Focus on Strengthening the Community and Improving Town’s Quality of Life
Objective #1 – Partner with the Fountain Hills Unified School District to Promote FH Education System
Tasks Lead Responsibility Projected Completion Date Completion Date
Include local school strengths in marketing plan James Smith June 2019 Ongoing
Work with FHUSD to maximize its property values Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting
Explore selling/leasing unused properties Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting
Objective #2 – Utilize Intergovernmental Relations to Achieve Fountain Hills Priorities
Tasks Lead Responsibility Projected Completion Date Completion Date
Increase community efforts to lobby for municipal issues Town Manager/Town Council January 2018 Joined RPTA East Valley Partnership National League of Cities-July 2018
Continue to work with League of Cities & Towns to oppose Bills that are harmful to cities & towns
Objective #3 – Leverage the Talents of Residents to the Advantage of Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Utilize effective volunteer skills and talents Kim Wickland Ongoing Ongoing/over 900 volunteers
• Make A Difference Day
• Home Delivered Meals
• Give A Lift Program
• Activities & Volunteer Expo
• Mayor’s Youth Council
• Save Our Sculptures Program Community Center Christmas Decorating & Celebration
• Commissioners
Yellow – High Priority Blue – Medium Priority White – Low Priority
ITEM 7.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): UPDATE ON Vision
Fountain Hills
Staff Summary (Background)
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/18/2021 10:24 AM
Final Approval Date: 03/18/2021
ITEM 8.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): DISCUSSION OF
Workgroups' Draft Strategies
Staff Summary (Background)
Attachments
Workgroup Infrastructure
SP 3 Workgroup Update
ECO DEV Workgroup
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/18/2021 10:27 AM
Final Approval Date: 03/18/2021
December 1, 2020
Fountain Hills - 2021 Strategic Planning
Workgroup Signature Strategies (Infrastructure)
Strategic Priority:
The everyday world is becoming more connected through electronic means. Homes are the new school
rooms, school rooms may be a shelter or pandemic hospital bed, phones track who we’ve come into contact
with, commuters stay home, and AC units run longer all putting greater strains on limited or slow scaling
resources. Our digital world isn’t fading anytime soon. New productivity, communication, and intelligent
services enable us to do more in ways that were simply unimaginable a generation ago. Fountain Hills’ has as
its mission to provide superior public services that provide for the safety and well-being of the community,
participation in this new era of our connected world requires reliable high-speed Internet services as well as
sustainable utilities for the town.
Preamble:
Fountain Hills is a small market to big providers. Monetary incentive (value proposition) needs to be
identified and crafted to make an investment attractive to these suppliers. The master planned community
was initially expected to grow to a population of around 70,000. As of 2010, the town had 22,489 residents
and is expected to grow to a population of 30,000 to 35,000. An additional challenge to infrastructure
development is the relative density of the population. Fountain Hills has one of the lowest density ratios in
the valley, being just shy of two people per acre. This means each liner foot of electrical wire, plumbing, and
data cable services fewer residents than in other parts of the valley. In short, it costs more in Fountain Hills
to provide service to 22,000 people than other parts of the valley.
The relative density ratio not only makes the initial service connection more costly per user but the
maintenance costs are also relatively higher. The result is that the densest areas of a community get early
connections to services while also seeing more investment in maintenance and upgrades than low density /
last mile residents. This pattern can be demonstrated over the past century looking at adoption rates of
wired vs. wireless services to the consumer. For example, after 25 years, electricity and cable TV didn’t climb
above 70 percent. In contrast, within 25 years the country achieved near universal adoption of radio and
color television, both which involved wireless technology. More recently, the pace of adoption for
cellphones neared 100 percent in about 14 years and was accomplished in just 8 for smart phones.
Broadband adoption not only lags both of these technologies, but it slower than the adoption of radio. This
history of wired technology adoption does not bode well for laying fiber optic cable to the distant reaches of
our community.
Government grants are available to help with community broadband initiatives but they are largely based on
FCC reporting of broadband connectivity for counties across the USA. Currently, the FCC records that 97% of
residents have access to broadband in Maricopa county. It does not factor in reliability or user experience.
December 1, 2020
Phoenix metro also leads the nation in population growth for the 4th consecutive year. From April 1, 2010 to
July 1, 2019 the valley grew by 207 people per day. This growth along with increasingly hot summers,
electrical utility retirement, and additional people telecommuting puts ever increasing pressure on our
electrical grid, specifically retail consumer delivery. The Salt River Project is not regulated by corporation commission and has the unique ability to provide service without negotiable service-level contracts. As a
small market segment, Fountain Hills has traditionally not been a high priority for SRP customer service.
Fountain Hills, as well as greater Phoenix metro, can expect to have more notices to turn up thermostats or
experience rolling brown outs if nothing is done.
Electricity: Occasional / predictable (climate driven) power disruptions or rationing declarations detract from
the quality of life, health, and safety of the town. on July 11 2020, peak retail demand reached 7,395
megawatts (MW) followed the next day by a new peak of 7,615MW topping the previous 2018 peak of
7,305MW. One megawatt is enough energy to power about 225 average homes. SRP announced on Jan. 15
that a Request for Proposal (RFP) for up to 400MW of new solar energy has been issued. The RFP seeks
proposals for up to 200 MW of solar to be sited on the Navajo Nation. The remaining 200 MW is not location-
specific and must deliver to SRP’s transmission system. They seek to invest in 1,000MW of new utility-scale
solar energy by 2025.
"We were able to meet the increased customer demand thanks to a robust electrical grid maintained year-round to provide reliable service and our dedicated employees who continue to rise to the challenge despite the circumstances we face due to the COVID-19 pandemic," said Barbara Sprungl, SRP's Manager of Power Supply and Trading.
Stable Broadband Connectivity: With residents teaching and working from home a reliable connection to
internet resources is a necessity. High speed availability is also essential to future economic development.
There are three categories to explore, wired broadband, WIFI and modern satellite technologies. While the
town has on average faster download rates than the state average, many neighborhoods are under serviced
and experience regularly service quality issues.
“DSL infrastructure and Fiber make up the most widely available wired broadband networks in Fountain Hills, featuring 98.86 and 38.90 percent network reach within city limits. Even considering coaxial cable or DSL networks are frequently cheaper, fiber networks are more well-suited to send digital data, and deliver overall faster speeds. Owing to the widespread availability of Fiber across Fountain Hills neighborhoods, the city's average download rate (151.39 Mbps) is 32.48 percent faster than the state average (currently 102.22 Mbps). However, the network speed at a subscriber address may change along with the quality of the "last mile" connection.” – Broadbandnow.com/Arizona/Fountain-Hills
December 1, 2020
Signature Strategies
Electrical Strategy:
The town will explore beta programs with SRP for power generation and storage. Is it possible to test natural
gas generators, battery storage banks, or local solar plant supplemental power delivery? The town should
also explore trust land development or partnership with McDowell Indian reservation to win some of SRPs
1000MW utility-scale solar energy expansion.
Broadband Strategy:
The town should seek partnerships with wireless infrastructure and ISP vendors as well as bonding for
development of a municipal Wi-Fi mesh service. The relatively dry climate an abundance of high points for
microwave backhaul should make for a stable and affordable rollout. Look to municipal wireless success
stories like Ponca City, Oklahoma which is largely regarded as the most successful municipal Wi-Fi provider in
the U.S. with 25 square miles of connectivity for 17,000 users. Other notable cities with successful Wi-Fi roll
outs are Santa Monica, CA and Sandy, Oregon. (see: https://muninetworks.org/content/wireless)
The town should also seek where possible grant programs to assist in wired connections to last mile
neighborhoods in the community. Starlink satellite service could also prove to be the solution the town
needs. In 2021 SpaceX’s Starlink service should come on line around $99/mo for services 50-150Mb/s with
20-40ms latencies. This is in line with speeds provided by the average cable provider or latest cell phone data
networks.
Tasks
Electrical:
Task Time Frame Complexity 1-5 Collaboration
Potential
Meet with Fountain Hills’ SRP representatives
to learn their plans for the county and town
< 1 year 1 Not Applicable
Pursue partnership with Yavapai Nation to
develop a power district for methane, solar,
geothermal energy generation
> 3 4 Yes
Seek partnership in SRPs 1000MW solar build
out, leasing trust land or other opportunities
> 3 5 Yes
Pursue beta opportunities for town gas
generators or battery banks
>3 3 Yes
Look for or create incentives for battery banks
at home to store of peak power for high
demand periods
2-3 3 Yes
Research cool pavement and cool pavement
programs to reduce heat island effects of the
town
2-3 3 Yes
Explore community partnerships with Tesla
and similar companies for Power Wall and
solar discounts
2-3 2 Yes
Promote off-grid solar pool pumps for new
development and pool refurbishing
<1 2 Yes
December 1, 2020
Broadband:
Task Time Frame Complexity 1-5 Collaboration
Potential
Search for and create co-branding or
partnership opportunities with Google Fi,
Microsoft Airband, Starlink, Cisco, Cox,
Century Link, etc to provide more competition
and attract residents
2-3 3 Yes
Explore partnership and bonding opportunities
to build a municipal Wi-Fi network
>3 4 Yes
Contact cities with successful Wi-Fi
implementations for guidance
>1 2 Maybe
Empower community or task force to build a
“better than nothing” grass roots Wi-Fi
network
2-3 3 Yes
Cynthia Magazine, John McHugh and Patrick Garman
SP #3 MARCH 2021 UPDATE
Page 1 of 2
Workgroup Signature Strategies for Strategic Priority #3
Strategic Priority #3 - Improve the public health, well-being and safety of our
community.
Preamble - We focused on identifying Signature Strategies and Supportive Tasks
we thought were most likely to help Fountain Hills leaders realize the goal of
improving the public health, well-being and safety of our community. In doing so,
we took into consideration: the Town’s economic realities; community input from
a variety of sources; the timeline covered by the new strategic plan; relevant
trends and future projections; and the need for tasks that are manageable,
attainable and measurable.
Signature Strategy #1 - Description: Enhance the natural and built environment
of Fountain Hills to improve the public health, well-being and safety of the
community. Rationale: While this strategy is broad in scope, it can be easily
supported by a number of specific, high priority tasks that fit within the Town’s
current constraints regarding both human and financial resources.
Supportive Task A - Incorporate public health, well-being and safety in all
Fountain Hills Government policies. Completion Date - < 1 year to review current
policies, then ongoing for any policy changes or new policies. Complexity - 2.
Collaboration potential - Not Applicable.
Supportive Task B - Promote, expand and connect open space and recreational
facilities to create safe opportunities for physical activities. Completion Date - > 3
years. Complexity - 3. Collaboration potential - Yes.
Supportive Task C - Create and publicize an Environmental Plan for Fountain Hills.
Completion Date - TBD per John Wesley. Complexity - TBD per John Wesley.
Collaboration potential - Yes.
Supportive Task D - Work directly with local environmental organizations to guide
and synchronize their efforts in strengthening our community’s connection with
its natural surroundings. Completion Date - > 3 years. Complexity - 3.
Collaboration potential - Yes.
Cynthia Magazine, John McHugh and Patrick Garman
SP #3 MARCH 2021 UPDATE
Page 2 of 2
Signature Strategy #2 - Description: Make Fountain Hills a community focused on
public health, well-being and safety. Rationale: While this strategy is broad in
scope, it can be easily supported by a number of specific, high priority tasks that
fit within the Town’s current constraints regarding both human and financial
resources.
Supportive Task A - Support the expansion of preventive health and wellness
access within the Fountain Hills community. Completion Date - < 1 year to assess,
then ongoing as opportunities are addressed. Complexity - 2. Collaboration
potential - Yes.
Supportive Task B - Improve the health, well-being and safety literacy of Fountain
Hills residents. Completion Date - 2-3 years, then ongoing updates. Complexity -
3. Collaboration potential - Yes.
Supportive Task C - Create awareness of Fountain Hills as a community focused
on public health, well-being and safety. Completion Date - > 3 years. Complexity -
3. Collaboration potential - Yes.
Supportive Task D - Support Fountain Hills Schools in promoting the health, well-
being and safety of their students. Completion Date - < 1 year to assess, then
ongoing as opportunities are addressed. Complexity - 2. Collaboration potential -
Yes.
Fountain Hills Economic Development 2021
Strategic Priority
Proactively seek to maximize targeted and collaborative economic development
Preamble
Recent voter-approved 2020 General Plan for FH identifies three (3) essential elements that, when in
balance, support a thriving community – Neighborhoods, Environment and Economy.
FH is a small community whose long-term sustainability relies heavily on having an active and effective
economic development plan. That said, this new strategic plan must now also consider the influence
two external forces have on the local and regional economy:
1. The dynamic influence electronics and wireless technology has on business, education and
lifestyles;
2. Near and long-term effects of the COVID pandemic.
The following strategies and their supporting tasks attempt to address these issues. The workgroup
interviewed Town leadership, Chamber of Commerce, FH Sanitary District and FHCCA and noted a
recurring theme that ‘strength-in-numbers’ was important when pursuing opportunities. Hence, the
Strategic Priority now includes the need for collaboration locally.
Signature Strategy 1
Form an Economic Development Alliance with the FH Chamber of Commerce and Ft. McDowell Yavapai
Nation. The Alliance will collaborate to expand business and tourism opportunities locally.
Supporting Task – Jointly develop and maintain a business metrics database to monitor the overall
business health of the community and effectiveness of action initiatives by the Alliance. This would be
an ongoing task.
Organizational timeline - < 1year Complexity – 1
Signature Strategy 2
Utilize local volunteer skills. Establish a Business Advisory Council represented by 6 qualified residents
representing key stakeholders and/or relevant business leadership backgrounds.
Supporting Tasks – The council would provide advisory services to the Alliance, networking activities,
and support special promotional/recruitment activities.
Organizational timeline - < 1 year Complexity - 2
Economic Development, cont.
Signature Strategy 3
Formal action plans should be developed that focus on professional business and training sectors
including health, wellness, technical, scientific, and financial services.
Organizational timeline – 1 year Complexity - 3
Collaboration
The above referenced strategies and related tasks must be realistic considering the Town’s limited
resources and size. It is with that in mind that all three of the signature strategies have a greater
likelihood of success by working with stakeholders (both local and regional). The three strategies were
identified, in part, because of their potential for partnering.
________________________________________
ITEM 9.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): DISCUSSION OF
Preliminary 2021 Strategic Plan Outline Format/Plan Authorship
Staff Summary (Background)
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/18/2021 10:32 AM
Final Approval Date: 03/18/2021
ITEM 10.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 03/24/2021 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information: Angela Padgett-Espiritu, Executive Assistant to Manager,
Mayor/Council
Request to Strategic Planning Advisory Commission (Agenda Language): REPORTS BY
COMMISSIONERS AND TOWN MANAGER
Staff Summary (Background)
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 03/18/2021 10:44 AM
Final Approval Date: 03/18/2021