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HomeMy WebLinkAboutAGENDApacket__11-20-24_1046_662       NOTICE OF MEETING REGULAR MEETING STRATEGIC PLANNING ADVISORY COMMISSION      Chairman Patrick Garman  Vice Chairman Geoff Yazzetta Commissioner Randy Crader Commissioner Bernie Hoenle Commissioner Joseph Reyes Commissioner Paul Smith VACANT      TIME:4:00 P.M. – REGULAR MEETING WHEN:WEDNESDAY, NOVEMBER 20, 2024 WHERE:FOUNTAIN HILLS COUNCIL CHAMBERS 16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ Commissioners of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town’s Council,  various Commission, Committee or Board members may be in attendance at the Commission meeting. Notice is hereby given that pursuant to A.R.S. §1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Commission are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. §1-602.A.9 have been waived.    REQUEST TO COMMENT   The public is welcome to participate in Commission meetings. TO SPEAK TO AN AGENDA ITEM , please complete a Request to Comment card, located in the back of the Council Chambers, and hand it to the Executive Assistant prior to discussion of that item, if possible. Include the agenda item on which you wish to comment. Speakers will be allowed three contiguous minutes to address the Commission. Verbal comments should be directed through the Presiding Officer and not to individual Commissioners. TO COMMENT ON AN AGENDA ITEM IN WRITING ONLY, please complete a Request to Comment card, indicating it is a written comment, and check the box on whether you are FOR or AGAINST an agenda item, and hand it to the Executive Assistant prior to discussion, if possible.   Strategic Planning Advisory Commission Meeting of November 20, 2024 1 of 3            1.CALL TO ORDER – Chairman Garman     2.ROLL CALL – Chairman Garman     3.CALL TO THE PUBLIC Pursuant to A.R.S. §38-431.01(H), public comment is permitted (not required) on matters NOT listed on the agenda. Any such comment (i) must be within the jurisdiction of the Commission, and (ii) is subject to reasonable time, place, and manner restrictions. The Commission will not discuss or take legal action on matters raised during Call to the Public unless the matters are properly noticed for discussion and legal action. At the conclusion of the Call to the Public, individual commissioners may (i) respond to criticism, (ii) ask staff to review a matter, or (iii) ask that the matter be placed on a future Commission agenda.     4.REPORTS BY COMMISSIONERS AND TOWN MANAGER     5.CONSIDERATION AND POSSIBLE ACTION: Approval of the Minutes of the Regular Meeting of September 25, 2024.     6.UPDATE: Fountain Hills 2022 Strategic Plan Implementation - Kevin Snipes, Community Services Director.     7.UPDATE: Commission Workgroups     8.CONSIDERATION AND POSSIBLE ACTION: Proposed 2025 Meeting Dates of the Strategic Planning Advisory Commission.     9.DISCUSSION AND POSSIBLE ACTION: Future Agenda Topics.    10.COMMENTS FROM THE CHAIRMAN     11.ADJOURNMENT   Strategic Planning Advisory Commission Meeting of November 20, 2024 2 of 3         Dated this ______ day of ____________________, 2024. _____________________________________________  Angela Padgett-Espiritu, Executive Assistant   The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in the meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Commission with this agenda are available for review in the Town Manager's Office. Strategic Planning Advisory Commission Meeting of November 20, 2024 3 of 3   ITEM 4. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  REPORTS BY COMMISSIONERS AND TOWN MANAGER Staff Summary (Background) Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:27 PM Final Approval Date: 10/29/2024  ITEM 5. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  CONSIDERATION AND POSSIBLE ACTION: Approval of the Minutes of the Regular Meeting of September 25, 2024. Staff Summary (Background) The intent of approving meeting minutes is to ensure an accurate account of the discussion and action that took place at the meeting for archival purposes. Approved minutes are placed on the town's website and maintained as permanent records in compliance with state law.   Staff Recommendation(s) Staff recommends approving the minutes of the regular meeting on September 25, 2024. SUGGESTED MOTION MOVE to approve the minutes of the regular meeting on September 25, 2024. Attachments SUMMARY MINUTES AND VERBATIM TRANSCRIPT  Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:27 PM Final Approval Date: 10/29/2024  TOWN OF FOUNTAIN HILLS MINUTES OF THE REGULAR MEETING OF THE FOUNTAIN HILLS STRATEGIC PLANNING ADVISORY COMMISSION SEPTEMBER 25, 2024 A Regular Meeting of the Fountain Hills Strategic Planning Advisory Commission was convened at 16705 E. Avenue of the Fountains in open and public session at 4:01 p.m. Members Present: Vice Chairman Geoff Yazzetta; Commissioner Randy Crader; Commissioner Bernie Hoenle; Commissioner Joseph Reyes; Commissioner Paul Smith Members Absent: Chairman Patrick Garman Staff Present: Town Manager Rachael Goodwin; Economic Development Director Amanda Jacobs; Town Clerk Angela Padgett-Espiritu TOWN OF FOUNTAIN HILLS SUMMARY MINUTES OF THE REGULAR MEETING OF THE STRATEGIC PLANNING ADVISORY COMMISSION September 25, 2024 1. CALL TO ORDER Vice Chairman Geoff Yazzetta called to order the meeting of the Strategic Planning Advisory Commission at 4:01 p.m. 2. ROLL CALL Members Present: Vice Chairman Geoff Yazzetta; Commissioner Randy Crader; Commissioner Bernie Hoenle; Commissioner Joseph Reyes; Commissioner Paul Smith Members Absent: Chairman Patrick Garman Staff Present: Town Manager Rachael Goodwin; Economic Development Director Amanda Jacobs, Town Clerk Angela Padgett-Espiritu 3. CALL TO THE PUBLIC No one from the public was present. 4. REPORTS BY COMMISSIONERS AND TOWN MANAGER Commissioner Goodwin provided updates, mentioning that she was not present for the previous meeting. She highlighted the recent election and upcoming elections. Goodwin also noted the first session of the Leadership Academy's class of 2024, which raised questions about SPAC and strategic planning. She explained the process and importance of collective input from the Commission, council, staff, and the public. Goodwin also reported on the progress of several Capital Improvement Projects (CIPs) and upcoming budget planning for the next fiscal year. Commissioner Reyes added that presentations given at the Leadership Academy were refreshing, noting updates on recent town activities. He inquired about a procedural issue regarding a grant for a supercharger analysis, asking whether it could come back for a vote. Goodwin responded that the decision would depend on the Mayor’s direction but explained the procedural complications. 5. CONSIDERATION AND POSSIBLE ACTION: Approval of the Minutes of the Regular Meeting of August 28, 2024. MOVED BY Commissioner Joseph Reyes to APPROVE the Minutes of August 28, 2024, Strategic Planning Advisory Commission Meeting, SECONDED BY Commissioner Bernie Hoenle. Vote: 5– 0 passed – Unanimously 6. UPDATE: Fountain Hills 2022 Strategic Plan Implementation – Amanda Jacobs, Economic Development Director. Amanda Jacobs, the Economic Development Director for Fountain Hills, provided an update on the town's strategic plan implementation. 1. Brand Image Development: • A new town logo was approved and is being gradually implemented. • The logo received a national Silver Circle Award at the 3CMA Conference. • Brand guidelines are being developed for internal and external use. 2. Business Attraction and Retention: • Updated the community economic development strategy after 10 years. • Identified need for more flexible zoning to attract targeted industries like healthcare and bioscience. • Updated the downtown strategy after 15 years. • Established a formal business retention and expansion program in partnership with the Chamber of Commerce. 3. Coordination with Other Entities: • Regular meetings with the Chamber of Commerce, Fort McDowell Yavapai Nation, and Salt River Pima-Maricopa Indian Community. • Received grant money from both tribes for tourism and events. 4. Business Advisory Group: • Utilizing existing groups like the Avenue Merchant Association and Chamber industry stakeholder meetings instead of creating a new advisory group. 5. Public Health and Well-being: • Supporting expansion of preventative health and wellness services. • Mentioned plans for expansion of Fountain Hills Medical Center and urgent care. • Town became a dementia-friendly community. 6. Education and Youth Programs: • Highlighted improvements in local education, including stronger ties with ASU. • Mentioned the Youth Safety Coalition gaining national attention. 7. Future Plans: • Developing more robust economic development marketing materials. • Continuing to improve communication with various stakeholders. • Suggestion to include the Dark Sky Discovery Center in marketing materials for attracting new businesses. 7. UPDATE: Commission Workgroups There were no significant updates from the Commission Workgroups. 8. DISCUSSION AND POSSIBLE ACTION: Future Agenda Topics. There were no future agenda topics mentioned. 9. COMMENTS FROM THE CHAIRMAN Vice Chair Yazzetta provided an update on discussions with Chair Garman regarding the strategic planning process. They have established the strategic pillars and will next focus on developing strategies and tasks. Next year, one or two open house events will likely be held to gather resident feedback and refine strategies, which could range from two to five. Following that, they will determine specific tasks to guide staff and Town Council decision-making. Additionally, future meetings may dedicate time to discussing each pillar and potential strategies. 10. NEXT MEETING DATE: Wednesday, October 23, 2024. 11. ADJOURNMENT Vice Chairman Geoff Yazzetta adjourned the meeting of the Strategic Planning Advisory Commission at 4:30 PM TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 1 of 14 Post-Production File Town of Fountain Hills Strategic Planning Advisory Commission Meeting Minutes September 25, 2024 Transcription Provided By: eScribers, LLC * * * * * Transcription is provided in order to facilitate communication accessibility and may not be a totally verbatim record of the proceedings. * * * * * TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 2 of 14 VICE CHAIR YAZZETTA: Ok. Good afternoon. We will call to order of the Strategic Planning Advisory Commission. Angela, may I have a roll call, please? TOWN CLERK: Yes. Vice Chair Yazzetta? VICE CHAIR YAZZETTA: Here. TOWN CLERK: Commissioner Crader? CRADER: Here. TOWN CLERK: Commissioner Hoenle? HOENLE: Here. TOWN CLERK: Commissioner Reyes? REYES: Here. TOWN CLERK: Commissioner Smith? SMITH: Here. TOWN CLERK: And Chairman Garman, for the record, is absent. We have a quorum. VICE CHAIR YAZZETTA: All right. Thank you. Call to the public. Any cards? TOWN CLERK: No. There is not. VICE CHAIR YAZZETTA: Well, anyone in the audience? I don't see anyone. Amanda's giving our presentation. So we'll hear from her a little bit. Moving on to item number 4, reports by commissioners and town manager. I'll start over to my right with Rachel. GOODWIN: We were just talking. All right. Let's turn this on. I was not present for the last meeting. So I haven't had a chance to catch up with this group in a while. There's been a lot going on. Obviously, we've had an election. We've have a -- further elections coming up. We've had a lot of -- we also hosted the first session of the Leadership Academy, the 2025 class. VICE CHAIR YAZZETTA: Class of 2024. TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 3 of 14 GOODWIN: 2024 class? Okay. That's right. Yes. We hosted them last week. And there was a lot -- there's quite a few questions actually about SPAC. About how a strategic plan comes together. Why do we have one? How is it used? And really helping them understand that it is sort of a collective document, right? It has input from this Commission. It has input from our council. It has input from staff. It has input from the public. So it was -- I think they're starting to understand again all of the different ways that decisions get driven and vision gets driven for our community. So it's always good to have new leaders and new information out there, right? We have several grads up here from our Leadership Committee -- or our Leadership Academy. Other updates, we are moving forward with a number of CIPs. We just had our CIP quarterly update actually earlier today. We'll be presenting to council and the progress of a number of different CIP projects coming up. And then if you can believe it, this -- we'll be getting ready to kick off budget process for next fiscal year in early December. We're actually waiting on the outcome of the council elections and the new body to be seated before we do that. But it's going to be coming in sort of fast and furious. And remembering that, of course, our strategic plan drives a lot of what we were trying to accomplish. Whether that's through CIPs or policy changes, and stuff like that. Is there any questions or anything else out there going on that you might have -- that you want to know about? Like -- Joe, I see you over there. REYES: Oh. I'll just mention that at the presentation with the opener, some of the same folks that came recently to give us presentations here made presentations there. And it's interesting. It's only been a couple, three weeks. And I noticed that there were already little updates. So everyone really is doing their part to continue to keep things up to date and share the information. And I found that very refreshing. Thank you. GOODWIN: Okay. REYES: So this is for the Town Manager also. This is a procedural question. Since the grant for the analysis of a supercharger didn't pass. TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 4 of 14 GOODWIN: Indeed. REYES: Is there an opportunity for it to come back up for a vote again? Or is it gone? Because I understand that Gilbert has received a grant. GOODWIN: Yes. It's a little bit of a -- it's a little bit of a procedural sticky spot. And the answer is, it can come back up. It really should be directed by the Mayor. So the Mayor, myself, or the Town Attorney sets the agenda. So if she wants it heard again, she could. I think that there is a little bit of -- yeah. There's a little timing there, right? There's a little bit of sort of reading the tea leaves there as to if she wants to or not. It's a little bit of a -- it was a little bit of a contentious item. So I don't know that she wants to go back there again. The idea here, if you didn't already know, that we received grant money with no match, so no Town funding, to do a study to identify if and where a supercharger could be installed potentially in Town. It was through Maricopa Association of Governments. They encourage us to go for it. They're working with all of the communities throughout Maricopa County to do this. We are not the only ones that have declined, I believe. But there was a difference of opinion. So yes, it can come back. But it really needs to be through her. Staff will not bring it back. So I will not put it on. And I don't believe Aaron will either. It needs to be championed by the Mayor. UNIDENTIFIED SPEAKER: Nothing at this time. Thank you. VICE CHAIR YAZZETTA: Angela, anything to report? TOWN CLERK: No. Not at this time. VICE CHAIR YAZZETTA: Very well. GOODWIN: Hey, Angela [CROSS-TALK]. VICE CHAIR YAZZETTA: Yeah. I was I was going to ask about that. TOWN CLERK: Wow. Well, as you know, I've been appointed Town Clerk. I'm very excited. But in the meantime, I'm still doing both jobs. So you still have me at least for, of course, this meeting and most likely even the next meeting. So -- but we do have a posting out. I think that the job posting from my former position ends I think in a week or so. So if you know anyone that you think would be a good fit, like, with the Town, TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 5 of 14 please encourage them to apply. VICE CHAIR YAZZETTA: Sounds good. TOWN CLERK: That's it. VICE CHAIR YAZZETTA: Congratulations. TOWN CLERK: Thank you. VICE CHAIR YAZZETTA: Okay. Moving on to agenda item number 5, consideration of possible action, approval of the minutes of the regular meeting from August 28th. Do I have a motion to approve? REYES: I'll make a motion to approve. VICE CHAIR YAZZETTA: Joe moves. Second? HOENLE: Second. VICE CHAIR YAZZETTA: Bernie seconds. Okay. All in favor of approving the meeting minutes from August 28th say aye. ALL: Aye. VICE CHAIR YAZZETTA: Okay. Motion passes. Item number 6, Amanda Jacobs, our Town's Economic Development Director, to give us an update on the strategic plan implementation. JACOBS: Good afternoon, everybody. I think it's in over a year since I provided an update. And so I was telling Vice Chair Yazzetta, I'm like, I'm seeing new names, new faces. So again, I'm Amanda Jacobs, the Economic Development Director. I've been with the Town for two-and-a-half years. I am also a resident and have over 20 years of local government experience. So I worked with the town of Oro Valley for almost 19 before heading this way. Needed a change. When you're with somebody for almost 20 years, you need to change. So as Vice Chair Yazzetta mentioned, I'll be giving an update on the Town's strategic plan, not the community economic development strategy. And then just the topics that are assigned and under the department. So one was to develop and promote an effective brand image. Last year the Town Council did approve a new logo. So this was part of the Town's TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 6 of 14 strategic plan. And actually right before I started in 2022, the Council gave direction at a Council retreat to the Town Manager -- then former Town Manager, Grady Miller, to move forward with this process. So if you see that logo on the corner, that is the new logo that we're doing a soft, what we call, implementation on. We have updated our website PowerPoint slides. If you start to see some advertising, it has this logo as we replace, internally, business cards, we're switching to the logo. So very soft. Wasn't we're going to spend like a half $1,000,000 and change everything. And then, of course, where appropriate, we'll still use the Town seal. Hot off the press, I'm not sure if it's made it to the Times news, but earlier this month we were up for an award at the 3CMA Conference. And so that is with -- it can be economic development directors, communications administrators, PIOs. That is their National conference. There was over 1,000 entries submitted. And the Town actually did receive a national award, the Silver Circle Award, it's called, for this new logo. So very excited about that. And then to get Fountain Hills on a National stage. Very exciting. And then we're -- thank you. And then we are in the process of working on brand guidelines. So not just internally, also externally. So I like to tell all of you -- tomorrow I'm speaking to a real estate group -- all of you are ambassadors for the Town. And not to scold you, but sometimes we have to be careful with our words. And so making sure that we're saying the right messaging. And so some examples I've given is, I went on a Friday, we're told we're closed on Friday, but most of us still work. But I went to a place in Scottsdale, we'll just say, maybe it's a restaurant. And the owner was there. And I'm like, hey, you need to consider placing your restaurant here in Fountain Hills. And he goes, oh, you know what, he goes, I live right outside Fountain Hills. I was considering Fountain Hills. He's like, but I talked to a couple of residents and businesses, and they said, eh, you guys close up shop in the summer. So that was his interaction with some folks in Fountain Hills. And so guess what, he is located in Scottsdale. And he's like, I have my customer and clientele. And he's like, so you know, not really considering it, even though I live so TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 7 of 14 close by. And then with the real estate group, there was a real estate agent that did some YouTube videos and calls our Town a sleepy town. How dare that person. So just again to be mindful of sometimes we don't know who we're talking to. Is it someone that is considering opening a business, are they considering becoming a resident, and what message are we putting out there? So we are working on our tagline and just various themes. And also working with some of the real estate agents because sometimes, guess what, those folks are the first person that will meet anybody. It's not me or Director Wesley if you've heard from him recently. And so I was talking to some of the real estate agents and they don't mention at all education, for example. And so if we're looking at attracting different industry, and bioscience, and healthcare, education for major employer to come here and to consider, education is huge. And so having the conversations, like, with real estate agents. Like, tell me why you're not including that. And they're like, well, my kids graduated. And I'm like, are you buying a house, you need to think of your client. So again, that is in progress. And hopefully, we'll be rolling that out at the end of the year or the early part of 2025. The second thing is to develop strategies to attract and routine businesses. So again, when I started two-and-a-half years ago, our economic development strategy hadn't been updated in ten years. And so we were able to have, early last year, an economic summit with residents, businesses, and visitors. And then just meeting with folks for a good six months, year, we were able to put together a community economic development strategy that went before council last September and was unanimously approved. And so with that, looked at business attraction, for example, and business retention. So when it came to business attraction, the targeted industries -- let's just say it said professional services, financial services, other. And I'm like, what does that mean? And Fountain Hills could be so much more. And so we've modified that. And then I've been very upfront with the Town Manager as well as the Council. Some of our zoning is a TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 8 of 14 little too restrictive. And so what I mean by that, so within our business district, which is part of our downtown -- and if you think of Saguaro and where Palisades is, and some of the healthcare, there's lots of opportunity there. Revitalization, redevelopment that again, if we were a little bit flexible to add some industrial -- we're not talking big old trucks or machinery. But if we really are looking at healthcare and bioscience, when John and I are talking to prospective folks -- and let's just say it is a bioscience company -- if they're telling us 50 percent or more is a clean lab, clean industry, it focuses more on industrial. And we're not zoned for that. So again, if we're wanting to attract some of these industries, the zoning needs to be -- in aligned with that. And so speaking of that and then tying into that a particular area, our downtown strategy hadn't been updated in 15 years. And so I did lots of focus groups. And we were able to get that updated and unanimously approved earlier this month. So super excited about that. And right out the gate, we did let Council know, we are going to start working on some of that policy-level decision and zoning to begin drafting that. And then having a very collaborative approach with our existing businesses and residents, so that when we do put forth a proposed zoning changes to the Planning and Zoning Commission and Council, that they hopefully could feel confident in giving us approval. And then we formed, about two years ago, a formal business retention and expansion program. And we partnered with the Fountain Hills Chamber of Commerce on that. So had one maybe 10, 12 years ago. And it looked like, again, when I started, it had stopped. And so sometimes we can get really excited about business attraction. Like that's the sexy. But we try to tell folks is people made an investment in the Town. And so we need to be communicating with them, understanding what is going well, what are areas for improvement. And so Betsy LaVoie, who's the president and CEO, she and I attend those site visits. And then something is unique -- and again, in my career was very successful, is we actually invite a council member. And so they attend four and then we rotate a new one in. TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 9 of 14 And why it's not typically a best practice is because we're a council-manager form of government. So sometimes you don't want to invite our elected officials into operation. But nine out of ten times, when we're talking to business owners, they're having a policy-level issue. And so I want the council member to not just hear from me or from Betsy, they're hearing from the horse's mouth. And emotions can be evoked, for example. So early on, some issues we heard was the sign code. And really a lot of it was, you guys keep changing the thing, what do you want us to do. Like we want to do right by the Town, just tell us what we need to do, and we'll follow the rules. Second was communication related to events and just making sure specifically with our restaurants -- we all know not just here in Fountain Hills, statewide, nationally -- it's hard to retain, especially in the service field, staff. And so when we're having these big events in Fountain Hills, we want to know about it, so we can staff up, and ensure the visitors who are coming here are having an excellent experience in the restaurant, in Fountain Hills, so that they return. Next up is coordinating meetings with the Chamber of Commerce, Fort McDowell, Yavapai Nation, and then the Salt River Pima Maricopa Indian community. I'll say with both of our Indian communities, some of them are available just for annual meetings or as things come up. With Salt River Pima, there's been a bit more contact, even though they're a little farther away. So they have their government. But when it comes to the experience side -- so that's our tourism -- they have something too that's different. So it's Discover Salt River. And so we'll meet with them if they're attending. So last year they went on a Canadian mission trip. They're like, hey, we're going to this, we're paying, what type of collateral material can we share on behalf of Fountain Hills? So just keeping and maintaining those relationships. And then this year, from both the tribes, were actually receiving grant money for tourism. So with Fort McDowell, we're receiving just less than $17,000 for marketing. And then from Salt River Pima, we're receiving 50,000 towards our music fest. So very grateful for that. And then I meet with the Chamber monthly. We also see each other during the TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 10 of 14 business retention site visits. And then sometimes Betsy and I joke we see each other every day of the week, depending on what's happening. So ribbon cuttings or just local meetings. And so really one thing when I started, I was asked to strengthen that relationship. I was told that that was an area for improvement. Met with Betsy that first week, and I said I hope you like my face because you're going to see it a lot because there should be a strong relationship between the Town and Chamber. Then on the strategic plan, there's also form of business professional advisory group. So when I received this, I had spoken to -- now we're taking it way back -- to Former Chair John Craft. I'm like, tell me what were you thinking. So he's like, well, he's like, some of that, he's like, we're going to leave it up to you, as the director. Which I really appreciated because sometimes we don't want another meeting or to duplicate efforts. And so how we're tackling this is, for almost a year -- it's actually been a year-and-a-half because Betsy and I were working behind the scenes. But along the avenue here, the Avenue Merchant Association Group formed. And so that is businesses along the Avenue. They meet monthly. The Chamber also has industry stakeholder meetings. So with retail, restaurant, the healthcare industry. So some of that's already happening. So it's why not take advantage of that versus, for example, no offense, having another Commission meeting because now, right, you're being specific when it comes to, again, healthcare, or restaurants, or what's happening in the downtown. So it does create more meetings. But again, if the people are already there, let's tackle it that way. And then also through, again, a year ago, when we had an economic development summit, it was talking to current business owners to say, hey, if I need to tap you on the shoulder when we have a potential business prospect, or a resident, or a national event organizer -- I'm talking to us -- are there certain people I can tap on the shoulder to give a testimonial or -- I just kind of back off as the government employee, where again, they can tour them and then just hear a day in a life or why so and so picked Fountain Hills. And so that has been helpful. And I think this might be the last slide. But again, to continue to improve public health TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 11 of 14 and well-being. Being is spelled incorrectly. Well-being. So to support the expansion of preventative health and wellness. And so what is exciting is, of course, we have our Fountain Hills Medical Center and urgent care. There are plans one day -- we talked a little bit last year -- it's been a little bit quiet. But there is room in the future for them to expand. And so just making sure we're having those conversations, making sure that they have a good experience, and making sure they move forward with wanting to expand. We, of course, of the HonorHealth Primary Care and Urgent Care. And then the Town did become a dementia-friendly community. So those are some of the things happening there. And that's what I have. Any questions on those items? VICE CHAIR YAZZETTA: Thank you, Amanda. JACOBS: You're welcome. VICE CHAIR YAZZETTA: Questions anyone? REYES: Just a quick one. On the last slide, right at the heading, it says well-being. Well- being and safety of our Town. Does the safety component equate to public safety; fire and police? JACOBS: That is a good question. So it could. How we've tackled it, Commissioner Reyes, is what you're seeing of some of, again, that preventative health and wellness. And providing some of those services because, before this, folks were having to travel to Scottsdale or Mesa. So that was sort of the overarching. But then that sub-bullet is specifically tasked to me. So I think there might be other bullets underneath here. So I'll defer real fast to Manager Goodwin. GOODWIN: Yes. I was going to say, there are several other subtasks under the heading. So Amanda specifically is talking about supporting the expansion of preventative health and wellness. And these are the ways she's done that. But safety, yes, is a broad term, right? Like we have public safety. We have health and safety in terms of improving our sidewalks, improving our bike lanes, and improving the ability to cross streets safely with crosswalks. So it's a holistic approach to the idea of what public health, well-being, and safety can mean. So this is just one bullet in a whole series of them. TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 12 of 14 JACOBS: I know. I'm like are there five or six and -- GOODWIN: Oh. Yeah. There's a bunch. JACOBS: It even talks too about -- GOODWIN: There's several. JACOBS: -- emergency risk management. I'm not your girl. REYES: Thank you. JACOBS: You're welcome. HOENLE: Yeah. Just two things. When you touched on education. And of course, the school has been graded up there as far as an A goes. The school's been working with Emitrr for quite a while. So that's a bonus, as far as the association with ASU, that's gotten stronger. And if you notice in the marquee in front of the high school, it's Fountain Hills University now. So it might be worth a paragraph or something because they have tightened up the relationship and more courses are being offered by ASU that the students can actually take here on campus. And then the other thing is the Youth Safety Coalition, used to be anti-drug, but it's gotten national attention. In fact, Shauna Pfaff (ph.) is gonna be giving a presentation. That's going to be -- hit the Internet and hit the waves as far as getting out to everybody, even outside of the local Arizona area. So that is really starting to get some notoriety. It's the first association, a group like that, that's been set up on a school campus. So there's a lot of positives coming out of that. So those are two things. JACOBS: I appreciate that. And then as we're putting together a more robust economic development marketing brochure, we'll make sure to add that in on a quarterly basis or to bimonthly. Our former PIO will soon be having one. He and I have been meeting with Dr. Jay (ph.) just to make sure, again, like keeping those lines of communication, updates with both parties. And then again, some of this brand messaging. He knows his brand. And so it's feed us the information before he posts it on the website or, again, build these brochures. I appreciate it, Bernie. VICE CHAIR YAZZETTA: Any other questions for Amanda? Before you head out, Amanda, thank you for the informative presentation as always. TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 13 of 14 And congratulations on passing the downtown strategic plan. It's nice to see that. And I hope it gets implemented in its phases. But I know you spent a lot of time working on that. I did want to ask, is it possible to include the Discovery Center in some of this marketing material for attracting new businesses? Because it's no longer just a dirt lot now. We have the makings of a foundation. We're pouring 170 cubic yards of concrete tomorrow morning. And it's moving right along. So I just wanted to offer that up. JACOBS: Yes. No. Absolutely. When it comes to the marketing brochures -- and then just because Jeff brought it up, what we're trying to do too, with economic development, community relations, the Community Services Department is also elevate some of our programming. And then yesterday I was double booked. And so Caitlin, our new economic development specialist, attended the Greater Phoenix Economic Council, so that's GPEC. That's our regional economic development organization. And so they were highlighting. So again, think of the entire region. Maricopa, people from all over, not just government, private officials. But they're talking about major developments. And this has continued with GPEC, with Visit Phoenix, saying the major development. So again, using Fountain Hills and the Dark Sky Discovery Center. So absolutely. VICE CHAIR YAZZETTA: Right on. Thank you very much. JACOBS: You're welcome. VICE CHAIR YAZZETTA: Thank you. Appreciate it. JACOBS: Thank you. VICE CHAIR YAZZETTA: Okay. Moving on to our next agenda item. There is not much of an update from Commission work groups, being that we completed the -- coming up with the different pillars for the next iteration of the strategic plan. So not much of an update there. Item number 8, discussion and possible action for future agenda topics. Are there any specific items that anyone would like to offer up for a future agenda? And I'm just going to be collecting them and pass them on to Patrick. I'm hearing none. Okay. Comments from the Chairman, item 9. So I caught up with Patrick last week in advance of this meeting. So we have the TOWN OF FOUNTAIN HILLS SEPTEMBER 25, 2024 STRATEGIC PLANNING ADVISORY COMMISSION MEETING MINUTES Page 14 of 14 strategic pillars. And then we will be moving on to the strategies and then tasks. So next year we will probably be holding one if not two open house events to garner some feedback from residents, and figure out how we want to take those pillars, and then start to drill down on what strategies we want to implement. It could be anywhere from two to five. I believe the current plan has a range of them. And then following that, we'll work on figuring out what are the specific tasks that we want to focus in on. And that is going direct staff and Town Council in the decision- making process of moving forward. So I just want to plant that seed, that we'll be moving into that phase. Another thing that Patrick had brought up was spending part of each meeting moving forward, focusing in on a specific pillar, and really working on what the strategies could be for that. So again, just sharing some information here on what we might be working on in upcoming meetings. But I don't have anything else on that topic. Our next meeting is Wednesday, October 23rd. And before we head out, is there any other comments from anyone before we adjourn? I'm hearing none. Okay. We will adjourn this meeting. Thank you, everyone. TOWN OF FOUNTAIN HILLS __________________________ Patrick Garman, Chairman ATTEST AND PREPARED BY: ___________________________________ Angela Padgett-Espiritu, Town Clerk CERTIFICATION I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular Meeting held by the Strategic Planning Advisory Commission of Fountain Hills in the Town Hall Council Chambers on the 25th day of September 2024. I further certify that the meeting was duly called and that a quorum was present. DATED this 20th Day of November 2024. ___________________________________ Angela Padgett-Espiritu, Town Clerk ITEM 6. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  UPDATE: Fountain Hills 2022 Strategic Plan Implementation - Kevin Snipes, Community Services Director. Staff Summary (Background) Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:27 PM Final Approval Date: 10/29/2024  ITEM 7. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  UPDATE: Commission Workgroups Staff Summary (Background) Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:27 PM Final Approval Date: 10/29/2024  ITEM 8. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  CONSIDERATION AND POSSIBLE ACTION: Proposed 2025 Meeting Dates of the Strategic Planning Advisory Commission. Staff Summary (Background) STRATEGIC PLANNING ADVISORY COMMISSION Fourth Wednesday of each month PROPOSED 2025 Meeting Dates January 15 (third Wednesday due to potential council meeting on Jan. 22) February 26 March 26 April 23 May 28 June 25 July 23 (propose no meeting)  August 27 September 24 October 22 November 19 (third Wednesday due to Thanksgiving week)  December 17 (propose no meeting)     Attachments Proposed 2025 Meeting Dates  Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:29 PM Final Approval Date: 10/29/2024  Final Approval Date: 10/29/2024  STRATEGIC PLANNING ADVISORY COMMISSION Fourth Wednesday of each month PROPOSED 2025 Meeting Dates January 15 (third Wednesday due to potential council meeting on Jan. 22) February 26 March 26 April 23 May 28 June 25 July 23 (propose no meeting) August 27 September 24 October 22 November 19 (third Wednesday due to Thanksgiving week) December 17 (propose no meeting) ITEM 9. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  DISCUSSION AND POSSIBLE ACTION: Future Agenda Topics. Staff Summary (Background) Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:27 PM Final Approval Date: 10/29/2024  ITEM 10. TOWN OF FOUNTAIN HILLS STAFF REPORT    Meeting Date: 11/20/2024 Meeting Type: Strategic Planning Advisory Commission Agenda Type:                   Submitting Department: Administration Prepared by: Angela Padgett-Espiritu, Town Clerk Staff Contact Information: Request to Strategic Planning Advisory Commission (Agenda Language):  COMMENTS FROM THE CHAIRMAN Staff Summary (Background) Form Review Form Started By: Angela Padgett-Espiritu Started On: 10/29/2024 03:28 PM Final Approval Date: 10/29/2024