HomeMy WebLinkAboutAGENDApacket__02-26-20_0241_50
NOTICE OF MEETING
REGULAR MEETING
STRATEGIC PLANNING ADVISORY COMMISSION
Chairman John Craft, Jr.
Vice Chairman Peter Berdow
Commissioner Chad Bernick
Commissioner Gerard Bisceglia
Commissioner Gerry Friedel
Commissioner Cynthia Magazine
Commissioner John McHugh
TIME:4:00 P.M. – REGULAR MEETING
WHEN:WEDNESDAY, FEBRUARY 26, 2020
WHERE:FOUNTAIN HILLS COUNCIL CHAMBERS
16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ
Commissioners of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the
Town’s Council, various Commission, Committee or Board members may be in attendance at the Commission meeting.
Notice is hereby given that pursuant to A.R.S. §1-602.A.9, subject to certain specified statutory exceptions, parents have a
right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings
of the Commission are audio and/or video recorded and, as a result, proceedings in which children are present may be subject
to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such
recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a
child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S.
§1-602.A.9 have been waived.
REQUEST TO COMMENT
The public is welcome to participate in Commission meetings.
TO SPEAK TO AN AGENDA ITEM, please complete a Request to Comment card, located in the back of
the Council Chambers, and hand it to the Executive Assistant prior to discussion of that item, if
possible. Include the agenda item on which you wish to comment. Speakers will be allowed three
contiguous minutes to address the Commission. Verbal comments should be directed through the
Presiding Officer and not to individual Commissioners.
TO COMMENT ON AN AGENDA ITEM IN WRITING ONLY, please complete a Request to Comment card,
indicating it is a written comment, and check the box on whether you are FOR or AGAINST and agenda
item, and hand it to the Executive Assistant prior to discussion, if possible.
Strategic Planning Advisory Commission Meeting of February 26, 2020 1 of 3
1.CALL TO ORDER AND PLEDGE OF ALLEGIANCE – Chairman Craft
2.ROLL CALL – Chairman Craft
3.CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431.01(H), public comment is permitted (not required) on matters NOT listed on
the agenda. Any such comment (i) must be within the jurisdiction of the Commission, and (ii) is subject
to reasonable time, place, and manner restrictions. The Commission will not discuss or take legal
action on matters raised during Call to the Public unless the matters are properly noticed for discussion
and legal action. At the conclusion of the Call to the Public, individual commissioners may (i) respond
to criticism, (ii) ask staff to review a matter, or (iii) ask that the matter be placed on a future
Commission agenda.
4.CONSIDERATION OF Approving the January 22, 2020, Meeting Minutes.APPROVED
5.DISCUSSION of the Prioritization of Top 5 issues from the revised SWOT analysis for
Weaknesses and Opportunities.
6.DISCUSSION of Key Elements from the 2020 Council Retreat.
8.DISCUSSION of Draft of Initial Online Test Survey for Vision Fountain Hills utilizing
Fountain Hills Cultural and Civic Organization Members.
9.ADJOURNMENT
CERTIFICATE OF POSTING OF NOTICE
The undersigned hereby certifies that a copy of the foregoing notice was duly posted in accordance with the statement filed
by the Strategic Planning Advisory Commission with the Town Clerk.
Dated this ______ day of ____________________, 2020.
_____________________________________________
Angela Padgett-Espiritu, Executive Assistant
Strategic Planning Advisory Commission Meeting of February 26, 2020 2 of 3
The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5199 (voice) or
1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in the meeting or to obtain
agenda information in large print format. Supporting documentation and staff reports furnished the Commission with this agenda are
available for review in the Town Manager's Office.
Strategic Planning Advisory Commission Meeting of February 26, 2020 3 of 3
ITEM 4.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 02/26/2020 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information:
Request to Strategic Planning Advisory Commission (Agenda Language): CONSIDERATION
OF Approving the January 22, 2020, Meeting Minutes.
Staff Summary (Background)
The intent of approving meeting minutes is to ensure an accurate account of the discussion and action
that took place at the meeting for archival purposes. Approved minutes are placed on the Town's
website and maintained as permanent records in compliance with state law.
Staff Recommendation(s)
Staff recommends approving the minutes of the meeting on January 22, 2020.
SUGGESTED MOTION MOVE to approve the minutes of meeting January 22, 2020.
Attachments
Meeting Minutes
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 02/12/2020 04:37 PM
Final Approval Date: 02/12/2020
Strategic Planning Advisory Commission
Page 1 of 4
AGENDA ITEM #1 – CALL TO ORDER
A public meeting of the Strategic Planning Advisory Commission was convened and called to order by
Chair John W. Craft, Jr. at 4:04 p.m., Wednesday, January 22, 2020, in the Council Chambers at Town
Hall, located at 16705 East Avenue of the Fountains, Fountain Hills, Arizona.
AGENDA ITEM #2 – ROLL CALL
Present at roll call were Chairman John W. Craft Jr., Commissioners Gerard Bisceglia, Gerry Friedel,
Cynthia Magazine, Chad Bernick, and John McHugh. Not present was Vice Chairman Peter Bordow.
Staff present were Town Manager Grady E. Miller, Development Services Director John Wesley and
Executive Assistant Angela Padgett-Espiritu.
AGENDA ITEM #3 – CALL TO THE PUBLIC
No one spoke at the Call to the Public.
AGENDA ITEM #4 – CONSIDERATION OF APPROVING THE DECEMBER 18, 2019 MEETING
MINUTES
Commissioner Magazine, MOVED to APPROVE December 18, 2019, Meeting Minutes; Commissioner
McHugh SECONDED the motion, which CARRIED UNANIMOUSLY by those present.
AGENDA ITEM #5 – UPDATE ON THE 2020 GENERAL PLAN
Development Services Director John Wesley updated the commission on the progress of tasks, goals and
implementation of strategies in support of the of the 2020 General Plan’s nine elements.
The last section of the 2020 General Plan contains the Implementation Strategy (see attached
document)
The intent of the Implementation Strategy is to prioritize goals and policies of the General Plan
for their timely, effective, and successful completion or ongoing management
One revision made to the final draft of the 2020 General Plan is the addition of a list of page
numbers to items in the General Plan
The implementation strategy of the plan contains a schedule of timelines for completion
Based on public input there was a minor refinement to the General Plan’s Mission Statement
Follow-up meeting with the Stakeholders group on February 26, 2020
State statues require that we do a 60-day review process
Informal public session to be held in March 2020 with Planning and Zoning Commission
A formal public session will be held April 2020
Final draft of General Plan to Council in May 2020
General Plan to election in June 2020
TOWN OF FOUNTAIN HILLS
MINUTES OF THE
STRATEGIC PLANNING ADVISORY COMMISSION
JANUARY 22, 2020
Strategic Planning Advisory Commission
Page 2 of 4
AGENDA ITEM #6 – UPDATE ON CURRENT STRATEGIC PLAN HIGH PRIORITY TASKS – 1.2C,
2.1A, 3.1A, 4.1A, B AND C
Town Manager Miller updated the commission on the progress of the high priority tasks listed in the
2017 Strategic Plan. (See attached)
1.2C Rezone unplatted land for greater density and affordable family homes
Keystone- a 140 unit stand-alone apartment community forthcoming in the future.
2.1A Develop and implement an investment plan to bring streets, buildings and parks up to established
standards.
Streets - The Town has a pavement management plan that is in process to be finalized.
Parks - Community Services Director Goodwin is initiating a Park Master Plans study to identify
Potential Park and open space and will also identify the maintenance requirements for existing
parks.
Buildings – Town has a Capital replacement fund and identified through a study conducted
approximately 4-5 years ago that the Town should be setting aside close to a million dollars a
year to maintain up-to established standards.
3.1A Work with State Land Trust to increase residential density
May not be relevant enough to consider for the next Strategic Plan. It could be several years
before the State Land Trust has a purchaser.
4.1A adequately fund all identified reserve funds
The Primary Catastrophic Fund
The Vehicle Replacement Fund implemented five years ago that was initially budgeted for a
ladder truck. The expense for the ladder truck was less allowing a savings in this fund. We are
fully recovering costs with vehicles being replaced in this fund
The Information Technology Replacement Fund is a newly implemented fund for servers,
plotters and computers.
The Capital Fund which is not adequately funded. Funds acquired through grants, services fees
and by half of construction sales tax revenue.
The Operating Revenue Fund which supports the operations of the Town receives the other half
of the construction sales tax revenue.
4.1B Identify revenue options
Council increased sales tax – generate approximately one million a year in revenue.
4.1C Increase revenues to meet community needs including addressing projected operating shortfall
Task addressed in the above referenced tasks.
AGENDA ITEM #7 – UPDATE ON VISION FH WORK SCHEDULE FOR 2020
Chairman Craft, Jr. reported to the commission that Vision Fountain Hills, which is an independent
group is in the process of becoming a voice of the community to provide feedback to the Town.
Vision Fountain Hills will conduct three surveys this year:
Test Survey – will provide a sense for the logistics, technology and feedback in
February or March of 2020
1st Focus Survey - May 2020
2nd Focus Survey - September 2020
Strategic Planning Advisory Commission
Page 3 of 4
Concurrent meetings planned with various stakeholders in the community to provide input and
feedback.
After information is gathered, a one-day advisory forum by invitation will be held in September
2020, which will consist of approximately 120 community members participate and interact with
community leaders, business owners and Town leadership. The advisory forum will be used as
a basis for bringing together specific aspects of the Town’s needs and wants that will help in
finalizing a Strategic Plan.
.
AGENDA ITEM #8 – CONSIDERATION OF ADJOURNMENT
Commissioner Magazine MOVED to adjourn at 5:07 p.m. Commissioner Friedel, SECONDED the
motion, which CARRIED UNANIMOUSLY by those present.
Strategic Planning Advisory Commission
Page 4 of 4
STRATEGIC PLANNING ADVISORY COMMISSION
BY: _______________________________________
Chair John W. Craft, Jr.
Prepared by: ___________________________________
Angela Padgett-Espiritu, Executive Assistant
CERTIFICATION
I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular Session held
by the Strategic Planning Advisory Commission of Fountain Hills on the 22nd day of January 2020. I further
certify that the meeting was duly called and that a quorum was present.
Dated this 21st day of February 2020.
____________________________________________
Angela Padgett-Espiritu, Executive Assistant
Strategic Planning Advisory Commission
Page 1 of 4
AGENDA ITEM #1 – CALL TO ORDER
A public meeting of the Strategic Planning Advisory Commission was convened and called to order by
Chair John W. Craft, Jr. at 4:04 p.m., Wednesday, January 22, 2020, in the Council Chambers at Town
Hall, located at 16705 East Avenue of the Fountains, Fountain Hills, Arizona.
AGENDA ITEM #2 – ROLL CALL
Present at roll call were Chairman John W. Craft Jr., Commissioners Gerard Bisceglia, Gerry Friedel,
Cynthia Magazine, Chad Bernick, and John McHugh. Not present was Vice Chairman Peter Bordow.
Staff present were Town Manager Grady E. Miller, Development Services Director John Wesley and
Executive Assistant Angela Padgett-Espiritu.
AGENDA ITEM #3 – CALL TO THE PUBLIC
No one spoke at the Call to the Public.
AGENDA ITEM #4 – CONSIDERATION OF APPROVING THE DECEMBER 18, 2019 MEETING
MINUTES
Commissioner Magazine, MOVED to APPROVE December 18, 2019, Meeting Minutes; Commissioner
McHugh SECONDED the motion, which CARRIED UNANIMOUSLY by those present.
AGENDA ITEM #5 – UPDATE ON THE 2020 GENERAL PLAN
Development Services Director John Wesley updated the commission on the progress of tasks, goals and
implementation of strategies in support of the of the 2020 General Plan’s nine elements.
The last section of the 2020 General Plan contains the Implementation Strategy (see attached
document)
The intent of the Implementation Strategy is to prioritize goals and policies of the General Plan
for their timely, effective, and successful completion or ongoing management
One revision made to the final draft of the 2020 General Plan is the addition of a list of page
numbers to items in the General Plan
The implementation strategy of the plan contains a schedule of timelines for completion
Based on public input there was a minor refinement to the General Plan’s Mission Statement
Follow-up meeting with the Stakeholders group on February 26, 2020
State statues require that we do a 60-day review process
Informal public session to be held in March 2020 with Planning and Zoning Commission
A formal public session will be held April 2020
Final draft of General Plan to Council in May 2020
General Plan to election in June 2020
TOWN OF FOUNTAIN HILLS
MINUTES OF THE
STRATEGIC PLANNING ADVISORY COMMISSION
JANUARY 22, 2020
Strategic Planning Advisory Commission
Page 2 of 4
AGENDA ITEM #6 – UPDATE ON CURRENT STRATEGIC PLAN HIGH PRIORITY TASKS – 1.2C,
2.1A, 3.1A, 4.1A, B AND C
Town Manager Miller updated the commission on the progress of the high priority tasks listed in the
2017 Strategic Plan. (See attached)
1.2C Rezone unplatted land for greater density and affordable family homes
Keystone- a 140 unit stand-alone apartment community forthcoming in the future.
2.1A Develop and implement an investment plan to bring streets, buildings and parks up to established
standards.
Streets - The Town has a pavement management plan that is in process to be finalized.
Parks - Community Services Director Goodwin is initiating a Park Master Plans study to identify
Potential Park and open space and will also identify the maintenance requirements for existing
parks.
Buildings – Town has a Capital replacement fund and identified through a study conducted
approximately 4-5 years ago that the Town should be setting aside close to a million dollars a
year to maintain up-to established standards.
3.1A Work with State Land Trust to increase residential density
May not be relevant enough to consider for the next Strategic Plan. It could be several years
before the State Land Trust has a purchaser.
4.1A adequately fund all identified reserve funds
The Primary Catastrophic Fund
The Vehicle Replacement Fund implemented five years ago that was initially budgeted for a
ladder truck. The expense for the ladder truck was less allowing a savings in this fund. We are
fully recovering costs with vehicles being replaced in this fund
The Information Technology Replacement Fund is a newly implemented fund for servers,
plotters and computers.
The Capital Fund which is not adequately funded. Funds acquired through grants, services fees
and by half of construction sales tax revenue.
The Operating Revenue Fund which supports the operations of the Town receives the other half
of the construction sales tax revenue.
4.1B Identify revenue options
Council increased sales tax – generate approximately one million a year in revenue.
4.1C Increase revenues to meet community needs including addressing projected operating shortfall
Task addressed in the above referenced tasks.
AGENDA ITEM #7 – UPDATE ON VISION FH WORK SCHEDULE FOR 2020
Chairman Craft, Jr. reported to the commission that Vision Fountain Hills, which is an independent
group is in the process of becoming a voice of the community to provide feedback to the Town.
Vision Fountain Hills will conduct three surveys this year:
Test Survey – will provide a sense for the logistics, technology and feedback in
February or March of 2020
1st Focus Survey - May 2020
2nd Focus Survey - September 2020
Strategic Planning Advisory Commission
Page 3 of 4
Concurrent meetings planned with various stakeholders in the community to provide input and
feedback.
After information is gathered, a one-day advisory forum by invitation will be held in September
2020, which will consist of approximately 120 community members participate and interact with
community leaders, business owners and Town leadership. The advisory forum will be used as
a basis for bringing together specific aspects of the Town’s needs and wants that will help in
finalizing a Strategic Plan.
.
AGENDA ITEM #8 – CONSIDERATION OF ADJOURNMENT
Commissioner Magazine MOVED to adjourn at 5:07 p.m. Commissioner Friedel, SECONDED the
motion, which CARRIED UNANIMOUSLY by those present.
Strategic Planning Advisory Commission
Page 4 of 4
STRATEGIC PLANNING ADVISORY COMMISSION
BY: _______________________________________
Chair John W. Craft, Jr.
Prepared by: ___________________________________
Angela Padgett-Espiritu, Executive Assistant
CERTIFICATION
I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular Session held
by the Strategic Planning Advisory Commission of Fountain Hills on the 22nd day of January 2020. I further
certify that the meeting was duly called and that a quorum was present.
Dated this 21st day of February 2020.
____________________________________________
Angela Padgett-Espiritu, Executive Assistant
UPDATED: December 18, 2019
Town of Fountain Hills
2017 Strategic Plan
May 18, 2017
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 2 of 6
Goal # 1: Maximize Economic Development Opportunities in Fountain Hills
Objective #1 – Create or Utilize Tools to Help Market Fountain Hills for Economic Development Opportunities
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop a community brand/vision/marketing plan for Fountain Hills James Smith June 2020 In progress
Develop a new business resource package James Smith June 2017 Completed
Increase funding for business accelerator programs James Smith July 2018 Completed
Explore higher education opportunities in Fountain Hills James Smith Ongoing In progress/working with EVIT & CC
Objective #2 – Increase Population and Residential Densities to Sustain Existing and Future Commercial Businesses in Town
Tasks Lead Responsibility Projected Completion Date Completion Date
Rezone commercial property to residential where feasible James Smith / John Wesley Ongoing As opportunities present themselves
Adopt a text amendment that allows residential uses on commercially John Wesley June 2017 Completed
zoned properties
Rezone unplatted land for greater density and affordable family homes John Wesley Ongoing As opportunities present themselves
Objective #3 – Market/Promote Tourism to Generate Hotel Stays and Higher Dollar Expenditures During Visits to Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Create and expand destination events Rachael Goodwin / James Smith June 2019 Ongoing
St. Patrick’s Day / Fourth at the Fountain
Turkey Trot / Craft Classic / Disc Golf Tournament
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 3 of 6
Goal # 2: Ensure that Infrastructure in Fountain Hills is Well-Maintained and Safe
Objective #1 – Invest in and Maintain the Community’s Infrastructure
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop and implement an investment plan to bring streets, Grady Miller/ June 2019 Pavement Analysis Report completed
buildings, and parks up to established standards David Pock/Justin Weldy (Facilities Replacement Fund)
10 Yr. pavement plan to be presented Dec. 2019
Commission a study to identify gap between actual and subdivision Justin Weldy/John Wesley June 2019 Reviewed/Identified options to discuss
ordinance specifications and determine cost of meeting ordinance
specifications
Objective #2 – Promote Environmentally Friendly Initiatives
Tasks Lead Responsibility Projected Completion Date Completion Date
Develop and adopt a comprehensive environmental plan Justin Weldy/Raymond Rees June 2019 In progress
for Fountain Hills
Research and report on economic and logistic feasibility of Justin Weldy June 2018 Review
electric car charging stations
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 4 of 6
Goal # 3: Attract Families and Working Professionals to Fountain Hills
Objective #1 – Utilize Landuse Planning to Attract Families to Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Work with State Land Trust to increase residential density Council/Staff December 2018 Ongoing efforts
Objective #2 – Market and Promote Fountain Hills as a Unique Place for Families and Working Professionals
Tasks Lead Responsibility Projected Completion Date Completion Date
Collaborate with businesses in promoting town’s marketing plan Economic Development Director/Grace Rodman-GuetterJuly 2019 Ongoing
Expand use of Social Media and on-line messaging James Smith Ongoing Facilitating nine social media pages;
Recreation Instagram account-August 2018
Include family branding in marketing plan James Smith June 2019 In progress
Organize a young professionals group or organization James Smith June 2018 Completed/Formed FH Young Community
Organize specialty youth camps (robotics, coding, arts, etc.) Rachael Goodwin/ Summer 2018 Created first summer youth camp/ongoing
Linda Ayers Spring camp/Community Center take-over
Support youth club sports Rachael Goodwin/ Ongoing Use of Town facilities at no cost
Linda Ayers Expand programs
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 5 of 6
Goal # 4: Ensure that Fountain Hills Finances are Stable and Sustainable
Objective #1 – Identify Sustainable Sources of Revenue to Sustain Funding of Town Core Services
Tasks Lead Responsibility Projected Completion Date Completion Date
Adequately fund all identified reserve funds Town Council/Town Manager/ December 2027
David Pock
Identify revenue options Town Staff/Town Manager/Town Council September 2017 Completed/October 2017 / Ongoing
Increase revenues to meet community needs including Town Manager/Town Council November 2018 Town Election-Property Tax/May 2018
addressing projected operating shortfall
Yellow – High Priority Blue – Medium Priority White – Low Priority
TOWN OF FOUNTAIN HILLS
2017 STRATEGIC PLAN
UPDATED: December 18, 2019 Page 6 of 6
Goal # 5: Focus on Strengthening the Community and Improving Town’s Quality of Life
Objective #1 – Partner with the Fountain Hills Unified School District to Promote FH Education System
Tasks Lead Responsibility Projected Completion Date Completion Date
Include local school strengths in marketing plan James Smith June 2019 Ongoing
Work with FHUSD to maximize its property values Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting
Explore selling/leasing unused properties Town Staff/Council/FHUSD December 2017 Addressed at 2/21/17 Joint Meeting
Objective #2 – Utilize Intergovernmental Relations to Achieve Fountain Hills Priorities
Tasks Lead Responsibility Projected Completion Date Completion Date
Increase community efforts to lobby for municipal issues Town Manager/Town Council January 2018 Joined RPTA
East Valley Partnership
National League of Cities-July 2018
Continue to work with League of Cities & Towns
to oppose Bills that are harmful to cities & towns
Objective #3 – Leverage the Talents of Residents to the Advantage of Fountain Hills
Tasks Lead Responsibility Projected Completion Date Completion Date
Utilize effective volunteer skills and talents Kim Wickland Ongoing Ongoing/over 900 volunteers
Make A Difference Day
Home Delivered Meals
Give A Lift Program
Activities & Volunteer Expo
Mayor’s Youth Council
Save Our Sculptures Program
Community Center Christmas
Decorating & Celebration
Commissioners
Yellow – High Priority Blue – Medium Priority White – Low Priority
General Plan Implementation Strategy
The intent of the Implementation Strategy is to prioritize goals and policies of the General Plan for their
timely, effective, and successful completion or ongoing management. The Implementation Strategy
terminology is defined in the following table.
Term Definitions
Implementation Action Identifies actions to carry on the goals and policies provided on each
element of the General Plan and guide plan implementation,
development decisions and capital improvements.
Lead Department Identifies Town department with primary responsibility for
accomplishing a specific implementation action.
Anticipated Timeframe Identifies the intended timeframe for the implementation
strategy to be initiated.
Potential Funding
Sources
Potential funding that may assist in financing the
implementation actin is included on the Funding Mechanism
Matrix.
Public/Private Partners Lists potential public/private partners
Town Department and Processes
The following acronyms are utilized to indicate the Town team leading the effort and Town processes
identified in the Implementation Strategy tables:
1. Town Departments or Teams:
Town Manager (TM)
Management Team (MT)
Public Works (PW)
Community Services (CS)
Economic Development (ED)
Communications (C)
Development Services (DS)
Planning and Zoning Commission (P&Z)
Town Council (TC)
2. Town Processes:
Development Review Process (DRP)
Economic Development Plan (EDP)
Public/Private Partners
The list of public/private partners is not exhaustive and includes the following entities, jurisdictions,
agencies and organizations:
1. State Agencies and County Departments
Arizona Department of Transportation (ADOT)
Arizona State Land Department (ASLD)
Arizona Department of Environmental Quality (ADEQ)
Arizona Department of Water Resources (ADWR)
Arizona Game and Fish (AGFD)
Maricopa County (MC)
Maricopa County Flood Control District (MCFCD)
Maricopa Association of Governments (MAG)
2. Public Service Providers (PSP)
Town Fountain Hills Unified School District (TFHUSD)
EPCOR Water Company (EPCOR)
Fountain Hills Sanitary District (FHSD)
Maricopa County Sheriff’s Office (MCSO)
Rural Metro Corporation (RMC)
Salt River Project (SRP)
3. Economic Development Partners (EDP)
Arizona Commerce Authority (ACA)
Arizona Association for Economic Development (AAED)
Greater Phoenix Economic Council (GPEC)
Canada Arizona Business Council (CABC)
Fountain Hills Chamber of Commerce (FHCC)
Real Estate Development Associations
Fort McDowell Yavapai Nation
Salt River Pima‐Maricopa Indian Community
Scottsdale Area Association of Realtors (SAAR)
US Small Business Administration (SBA)
Maricopa Small Business Development Center (MSBDC)
Arizona@Work
Arizona Business Advisors (ABA)
Town of Fountain Hills Business Owners
Anticipated Timeframe
Prioritizes implementation actions based on immediacy of need, land and infrastructure availability,
revenue generating potential, and role in achieving the fiscal viability desired. The timeframe may change
over time based on need, opportunity, available personnel, and funding, and includes the following
categories:
1. Ongoing
2. Immediate (initiate no later than 6 months after General Plan ratification by the voters)
3. Short‐range (First 4 years): Prioritizes development and redevelopment efforts that will
support the fiscal viability of the Town.
4. Mid‐range (5 to 8 Years): Prioritizes strategies that require funding and may not be pursue
until funding is available.
5. Long‐range (Within 10 years): Includes identification of funds for the preparation of
conceptual plans for State Trust Land in coordination with ASLD.
Financing Mechanisms
Identifies financing programs, mechanisms and funding sources available to implement the different
plan elements. The Town of Fountain Hills has a menu of options it can use to fund and finance
development costs to allow the public and private sectors to partner and find the best cost recovery
approach for each new development. The Town also has the flexibility to adjust such approaches as
additional methods become available. Funding options that should be consider when expecting new
development to pay for their fair share of the cost of infrastructure are defined in the Cost of
Development Element and included in the Funding Mechanism Matrix under the Cost of Development
option. Other financing mechanisms and potential funding sources are also listed in the Funding
Mechanisms Matrix included below.
Funding Mechanism Matrix
Potential Funding Mechanism ID
Funding options used by the Town listed in the Annual Budget and included in the Cost of Development
Element
Capital Improvements Program
Cost of Development financing options that could be explored for applicability:
Property Taxes
Development Impact Fees
User Fees
Improvement Districts (Special Taxing Districts)
1
Community Development Block Grant (CDBG) 2
MAG Grants, which assist communities in the region to coordinate a variety of programs, primarily
transportation related.
3
Arizona Department of Transportation Grants 4
Economic Development Grants/Incentives 5
General Plan Implementation Strategy
Thriving Neighborhoods Element (page X – Y)[JW1]
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE PARTNERS
1 1
a. Continue to maintain public streets, streetscapes, sidewalks, bicycle
lanes, trails and parks and trail connectivity to neighborhood
amenities.
b. Encourage HOAs efforts to maintain existing neighborhoods by
proactively meeting to understand their needs.
PW/CR Ongoing 1 Various Town Department and
HOAs
2‐ 4
Quality, Safety and Compatibility: Require new residential, non‐
residential development and redevelopment within this character area
to provide high‐quality, safe‐by‐design, compatible design that includes
all applicable buffers when abutting lower density development and
support connectivity to parks, schools and other amenities through the
Development Review Process (DRP). See also Goal 5.
DS/P&Z Ongoing 1 Development Partners
5
Attraction of Working Professionals and Families with Children: Conduct
studies within the sphere of influence of Fountain Hills to determine
housing type and neighborhood amenity preferences of families and
younger working professionals to support efforts to market the Town to
these groups.
ED Immediate 1 & 5
ACA, AAED, GPEC, MAG, and
other Economic Development
Partners, Developer
Associations, Realtors
2
Housing Affordability for All Income Ranges and Age Groups: See
Attraction of Working Professionals and Families with Children action
under Goal 1, P5
ED Immediate 1 & 5 Same as above
Compatibility with Adjacent Development: See Quality, Safety &
Compatibility action under Goal 1 P2‐4. DS/P&Z Ongoing 1 Development Partners and
Realtors
Urban Residential Uses: See specific actions for Town Center and Shea
Corridor Character Areas included in the Great Places’ Character Areas N/A N/A N/A N/A
3 See action under Quality, Safety and Compatibility in Goal 1 P2‐4. DS/P&Z Ongoing 1 Development Partners and
Realtors
See action (b) under Goal 1, P 1. DS Ongoing 1 HOAs
Thriving Neighborhoods Element (Continued)
GOAL POLICY Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE PARTNERS
4 1
Require new residential development to comply with all applicable Zoning
Ordinance standards resulting in quality design and supporting active
lifestyles through the DRP
DS Ongoing 1 & DRP Fees All Town Department involved
in the DRP
Amend the Zoning Ordinance to implement the General Plan as needed. DS Immediate 1 All Town Department involved
in the DRP
5 1 Amend the Zoning Ordinance to include, at minimum, the Safe‐by‐Design
concepts listed under Goal 5, P1. DS Short Range 1 All Town Department involved
in the DRP
Thriving Environment: Built Environment, Great Places Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE PARTNERS
1 1
Align the Town’s Economic Development Plan with General Plan goals to
support attraction and retention of revenue‐generating uses by:
a. Identifying and mapping all opportunity sites located in the various
character areas, gateway areas, and along arterial corridors with
potential for revenue‐generating uses;
b. Creating a page on the Town’s website that includes infrastructure
available to serve available sites and other relevant site information ;
c. Promoting the Town Center, Shea Corridor, and Saguaro Boulevard
Character Areas as part of the Town’s Economic Development Plan;
d. Promoting residential growth and infill areas to increase the housing
and the population density needed to support the commercial uses
and long‐range fiscal vitality;
e. Preparing a Monitoring Matrix to monitor and prioritize development
of commercially zoned lands and redevelopment areas; and,
f. See also actions under Economic Development Element.
DS/ED Immediate 1 & 5
Various Economic
Development Partners listed in
the Public/Private Partners list
Provide a streamlined DRP or site approval process when reviewing
applications for revenue‐generating uses that can increase the Town’s
revenue base.
DS Ongoing 1 All Town Department involved
in the DRP
2
Conduct a Trade Area Analysis to define and better understand the Town’s
trade area and analyze the existing retail trade capture/leakage. Determine
the ability to support revenue‐generating uses that meet existing and
projected population needs, including future retail demand.
ED Short‐range 1, 3 & 5
Various Economic
Development Partners listed in
the Public/Private Partners list
3 Continue to optimize partnership with Fort McDowell Yavapai Nation to
identify potential partnership ventures. ED Short‐range 1 & 6 Fort McDowell Yavapai Nation
Thriving Environment: Built Environment, Great Places Element (Continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE PARTNERS
4
Identify Zoning Ordinance amendments needed to support commerce
and employment in the Town Center, Commerce Center, Shea Corridor
and Saguaro Boulevard Character Areas.
DS Immediate/Ongoing 1 All Town Department involved
in the DRP
5‐6 See action d under Goal 1, P1. DS/ED Immediate 1 & 5
Various Economic
Development Partners listed
in the Public/Private Partners
list
7‐13
a. As part of the DRP, continue to require compliance with all
applicable standards supporting quality design, multimodal
connectivity, hill side protection, open space preservation, and
integration of natural areas into site design through the DRP.
a. Amend Zoning Ordinance as applicable to incorporate the latest
principles of energy and water conservation.
b. See implementation [JW2]actions included in the Social
Environment, Natural Environment and Access, Connectivity and
Mobility Elements
DS/CR/PW Ongoing 1 All Town Department involved
in the DRP
14
Continue to coordinate service availability and enhancements with
utility providers to ensure service capacity to new development,
redevelopment or infill.
PW Ongoing 1
2 1‐4
As part of the DRP, continue to require compliance with all applicable
height, scale, and massing standards supporting compatibility with
abutting lower density development.
DS/P&Z Ongoing 1 1 Development Partners
5 See action under Goal 1, P5 of the Thriving Neighborhood
Implementation Strategy Table ED Immediate 1 & 5
Various Economic
Development Partners,
Developer Associations,
Realtors
6
As part of the DRP, require that development, redevelopment and infill
conform to the Uses/Development Patterns described in the Table 1:
Character Areas Plan.
DS/P&Z Ongoing 1 All Town Department involved
in the DRP
Thriving Environment: Built Environment, Great Places Element (Continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
7
a. Encourage the continued integration of quality public art, specifically in
conjunction with new development and redevelopment in the Town
Center.
b.
TM/DS/CS Ongoing
AYAC
Festival
Grants &
Community
Investment
Grants
Arizona Commission of the
Arts
Arizona Youth Arts Council
(AYAC)
Art‐centered Non‐profit
organizations
3 1 Continue to update the Land Use Analysis and Statistical Report annually DS/TM Ongoing ‐
Annually 1 Development Services
2 See action for Goal 1, P1 of this element. DS/ED Immediate 1 & 5
Various Economic
Development Partners
listed in the Public/Private
Partners list
3 See action for Goal 1, P1 of this element. DS/ED Immediate 1 & 5
Various Economic
Development Partners
listed in the Public/Private
Partners list
4 1‐2 Integrate a brand for the Town Center into the overall Town branding
strategy and market the Town Center. See also Thriving Economy Tables. ED/C Immediate 1 & 5 FHCC
3
Require compliance with Chapter 18, Town Center Commercial Zoning
District, and Chapter 25, Entertainment Overlay District, of the Town Zoning
Ordinance
DS Ongoing ‐
Annually 1 Development Services as
part of the DRP
4
Continue to support the location of municipal and civic offices in the Town
Center, provided that a balance is maintained between these uses and
revenue‐generating ones.
TC Ongoing ‐
Annually 1 TM, DS, ED, P&Z
5
a. Conduct a Parking Study that:
Assesses the required capacity and use of existing parking
facilities; and,
PW/DS Short‐range 1, 2 ASU Architecture Students
Recommends parking standards based on current best parking
practices.
b. Update the Zoning Ordinance parking standards to reflect parking
study recommendations.
Thriving Environment: Built Environment, Great Places Element (Continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE PARTNERS
6
a. Update the Downtown Specific Plan as the Town Center Specific Plan
to align with:
Area delineated in Exhibit 2: Character Areas Plan Map;
Uses/development pattern described in Table 1: Character Areas
Plan;
Identify revenue‐generating uses as an overarching goal of the
Town; and
All applicable direction included in this General Plan.
b. Ensure that the Town Center Specific Plan includes specific design
guidelines that support the General Plan.
c. Amend Chapter 18, Town Center Commercial Zoning District, and
Chapter 25, Entertainment Overlay District, of the Zoning Ordinance
to support the Town Center Specific Plan and the General Plan, as
applicable
DS Immediate 1 All Town Departments
involved in the DRP.
7
Support the Farmers Market and Community Garden located in the Town
Center by establishing awareness programs on the role of fresh local foods
that involve local schools.
Library[JW3] Medium‐range Grants
FHUSD, Maricopa County
Local Food System Coalition
Maricopa County Health
Department
8
Amend Chapter 18, Town Center Commercial Zoning District, and Chapter
25, Entertainment Overlay District, of the Zoning Ordinance to support the
General Plan as needed.
DS Immediate 1
All Town Departments
involved in the DRP and
P&Z.
5 1‐5 a. Through implementation of all applicable zoning regulations and
ordinances as part of the DRP process; and DS Ongoing 1
All Town Departments
involved in the DRP and
P&Z.
b. Through the periodic update of all existing applicable zoning
regulations and ordinances to reflect the latest resource conservation
and open space best practices.
6 1
Work with ASLD in the preparation of a feasible land use and circulation
conceptual plan that balances environmental resource conservation and
maximization of returns.
DS Long‐range 1
All Town Departments
involved in the DRP, ED
Team and P&Z.
Thriving Environment: Built Environment, Social Environment Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
1 1
a. Prepare, adopt and implement an integrated Parks, Recreation, Trails
and Open Space System Master Plan in conformance with direction
provided in this policy.
b. Utilize this master plan as a tool to:
Support the quality of life desired by the community;
Attract and retain families and working professionals;
Achieve the economic development goals of the Town;
and
Support the Town’s tourism efforts
CS Short‐range 1 and
Grants
DS, PW, ED, MAG, Arizona
State Parks & Trails,
Arizona Outdoor
Recreation Coordinating
Commission
2 1‐7
a. Update the Zoning Ordinance as needed to require these quality of life
amenities as integral components of site design;
b. Streamline the temporary use permit process to support outdoor
events in plazas, courtyards and other public spaces.
DS Immediate 1 All Town departments
involved in the DRP
3 1‐6 a. Continue to design and maintain streetscapes that incorporate
alternative travel modes;
CS/PW
Ongoing
1 All Town departments
involved in the DRP
b. Update the Sidewalk Plan to conform with this General Plan; and Short‐range
c. See implementation actions for Goal 1 above and for the Connectivity,
Access and Mobility Element.
As specified in
respective
actions
4 1‐4 See implementation actions for Goal 1 above. CS Short‐range 1 and DS, PW, ED, MAG, Arizona
Grants State Parks & Trails,
Arizona Outdoor
Recreation Coordinating
Commission
Thriving Environment: Built Environment, Connectivity, Access and Mobility Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
1 1 Prepare and adopt a Connectivity, Access and Mobility Master Plan in
conformance with direction provided in this policy and P6 under Goal 5. PW Mid‐term 1 and
Grants DS, ED, MAG and ADOT
2‐4 Continue to conduct periodic counts to monitor roadway system needs. PW Ongoing 1 MAG
5 Continue to implement and update the Neighborhood Traffic Management
Process manual for roads maintained by the Town as needed. PW Ongoing 1 MAG
6 See implementation actions for Goal 5 included in the Great Places Element
Implementation Table regarding a parking study. PW Mid‐term 1 ASU Architecture Students
7 Apply for funding through the Safe Routes to School grant program PW Immediate 1 and
Grants DS, CS, ADOT and MAG
8 Continue to ensure Fire, EMS, and Police access requirements are part of
site plan review through the DRP. DS Ongoing 1 PW, Fire, EMS, and Police
review
2 1‐4 Evaluate roadway and parking design for quality and aesthetics as part of
the site review process through the DRP. DS/ PW Ongoing 1 All Town Departments
involved in DRP
3 1 & 3 Evaluate development proposals for provision of bicycle connectivity as part
of the site review process through the DRP. DS/CS Ongoing 1 All Town Departments
involved in DRP
2 & 4 a. See implementation action for Goal 1 in the Social Environment
Implementation Table CS Short‐range 1 and
Grants
DS, PW, ED, MAG, Arizona
State Parks & Trails,
Arizona Outdoor
Recreation Coordinating
Commission
b. Prepare and adopt a Bicycle Plan utilizing MAG’s funds CS Immediate
1, 3 and
Other
Grants
DS, PW, and MAG
c. See implementation action for Goal 1, P7 above. PW Immediate 1 and
Grants DS, CS, ADOT and MAG
5 Amend the definition of Home‐occupation in the Zoning Ordinance to
include telework as an option. DS Immediate 1 Minor revision to the
Zoning Ordinance
6 Evaluate infill and mixed use projects for integrated pedestrian and bicycle
connectivity as part of the site review process through the DRP. DS/CS Ongoing 1 All Town Departments
involved in DRP
Thriving Environment: Built Environment, Connectivity, Access and Mobility Element (Continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
4 1‐6
Prepare of a Community Transit Needs Feasibility Study based on the latest
RPTA Regional Transit Plan in conformance with direction provided on
policies 1‐6.
PW Mid‐term
1, 3 and
other
Grants
MAG and Valley Metro.
5 1 Update Subdivision Ordinance street design guidelines as applicable for
conformance with General Plan PW Immediate 1 DS, CS
2
Adopt Gateway Design Guidelines that support Gateway objectives
provided in Table 1. DS Short‐range 1
ED and all Town
departments involved in
DRP
3 & 4 Evaluate number and placement of driveways as part of the site review
process through the DRP. DS /PW Ongoing 1 All Town Departments
involved in DRP
5
Update all applicable parking standards and design guidelines to accurately
reflect parking needs and support the latest parking best practices based on
the Parking Study recommendations. See implementation actions included
in Goal 4, P5 in the Great Places Element Table.
DS/PW Short‐range 1 ASU Architecture Students
6
Prepare an integrated Connectivity, Access and Mobility Plan that
implements all the goals included in this Element and updates and
incorporates:
PW Short‐range 1 & 4
ED and all Town
departments involved in
DRP, MAG & Valley Metro
a. All aspects of connectivity, access and mobility for all transportation
modes;
b. The Special Event Parking and Traffic Management Plan;
c. The Town Center Circulation Plan;
d. The Street Crossings and Drainage Analysis; and
e. The parking recommendations included in the Parking Study described
in goal 5.
6 1 to 3 Ongoing intersection service levels and safety monitoring to support a safe
and efficient road system. PW Ongoing 1
7 1 a. Continuous management, coordination and administration of
roadway‐related flood control regulations/ADWR jurisdictional dams. PW Ongoing 1 ADWR (jurisdictional dams)
and MCFCD
b. Evaluate flood control measures as part of the site review process
through the DRP. DS Ongoing 1 PW DRP review
Thriving Environment: Built Environment, Connectivity, Access and Mobility Element (Continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
8 1
Work with ASLD in the preparation of a feasible land use and circulation
conceptual plan that balances environmental resource conservation and
maximization of returns.
DS Long‐range 1
ASLD, TC, TM, P&Z, ED, and
all Town departments
involved in the DRP
Thriving Environment: Built Environment, Public Facilities and Services Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
1 1 Continue to work collaboratively with EPCOR on their efforts to supply safe
and clean potable water PW Ongoing 1 EPCOR
2
Work with ASLD in the preparation of a feasible land use and circulation
conceptual plan that balances environmental resource conservation and
maximization of returns.
DS Long‐range 1
ASLD, TC, TM, P&Z, ED, and
all Town departments
involved in the DRP
2 1‐4 Continue to work collaboratively with FHSD in the provision of sanitary
sewer and effluent water sevices. PW Ongoing 1 FHSD
3 1‐2 Continue to support MCSO and Rural Metro Corporation in the provision of
critical Police, Fire and EMS services TC/ TM Ongoing 1 MCSO and Rural Metro
Corporation
3 Continue to support intergovernmental coordination and agreements with
surrounding jurisdictions. TC/ TM Ongoing 1
Scottsdale Fire Station
Salt River‐Maricopa
Indian Community Fire
Department
Fort McDowell Fire
Department
Rio Verde Fire District
4 1‐3 Continue to work collaboratively with electrical, natural gas, cell phone,
cable and internet service providers. TM/ PW Ongoing 1
Salt River Project, natural
gas and all cell, cable and
internet carriers
5 1 Continue to work with solid waste collection, recycling, hazardous waste
and green waste removal providers. TM/ PW Ongoing 1 Republic Services
6 1‐2 Continue to support the Town Hall Municipal Complex and the Municipal
Court on the provision of essential governmental and judicial services TC/ TM Ongoing 1
Town Departments and the
Judicial Services Branch of
the Town
7 1‐2
Continue to support the Fountain Hills Community Center and work
strategically with Fountain Hills Public Library for the provision of services
and programming
TC/TM Ongoing 1
Community Center and
Maricopa County Library
System
Thriving Environment: Built Environment, Public Facilities and Services Element (Continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
7 3
Work with FHUSD, as established in this policy, on supporting educational
programs that support technology and innovation, workforce development
and business incubators and ensure that the Economic Development Plan
includes strategies to support these initiatives.
ED Ongoing 1 FHUSD, ACA, GPEC,
4
Continue to work with health providers and the Maricopa County Health
Department in the identification of funds to support parks, trails and other
amenities that sustain active and healthy lifestyles
CS Ongoing 1 and
Grants
Non‐profit health
organizations, Maricopa
County Health Department,
Mayo Clinic, other
5 & 8
a. Continue to provide space for the community garden and farmers
market providing local fresh foods; and,
b. Support the home delivered meals program.
TC/TM Ongoing 1 and
Grants
Maricopa County Local
Food System Coalition
(MARCO) and Maricopa
Health Department
6 & 7 Continue to support intergovernmental relations and advocate for
municipal causes that support Town priorities TC/TM Ongoing 1 All entities supporting the
delivery of Town services
8 1
Prepare, adopt and implement an integrated Parks, Recreation, Trails and
Open Space System Master Plan as per Goal 1, P1 of the Social Environment
Element Table that includes all items described in P1 items a‐e of this policy
to provide the amenities that support economic development efforts
CS Short‐range 1 and
Grants
DS, PW, ED, MAG, Arizona
State Parks & Trails,
Arizona Outdoor
Recreation Coordinating
Commission
9 1‐2 Continue to include infrastructure and public facilities improvements that
further the goals of the Town Strategic Plan in the CIP PW Ongoing 1 All Town department with
CIP projects.
3
Require new development and redevelopment to pay their fair share of
infrastructure and public services as per the Cost of Development Element
direction
TM/PW Ongoing 1 DS, Developers
Thriving Environment: Natural Environment, Natural Resources and Open Space Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
1 1
a. Continue to enforce and update all applicable ordinances, including
Land Disturbance Regulations, to conserve the natural desert, protect
open space, hill sides, unpaved trails, wild habitats and dark skies, and
encourage low‐water use, drought‐tolerant landscapes
DS Ongoing 1 Al Town departments
involved in the DRP
b. Require observance of all applicable requirements through the DRP DS Ongoing 1 Al Town departments
involved in the DRP
2 1, 3 &
6[JW4]
Continue to protect natural washes, wildlife corridors, open space and the
unpaved trail network through established mechanisms, including
subdivision regulations, open space acquisition and DRP.
DS Ongoing 1 Al Town departments
involved in the DRP
4‐5
Support the creation of neighborhood parks and continued development of
unpaved trails through the DRP and subdivision regulations approval
processes
DS Ongoing 1 Al Town departments
involved in the DRP
3 1 Continue to encourage the development of local trails that connect to the
regional trail system to increases opportunities for eco‐tourism CS/ED Ongoing 1
All adjacent jurisdictions
supporting the various
segments of the regional
trail system
2
Update the trail system map and facility information on the Town’s website
and social and print media to inform the public of the availability of these
assets, as needed.
C/DS As needed 1 CS
4 1‐3
Work collaboratively with the State Historic Preservation Office and the
Arizona State Museum on the protection of historical and archaeological
resources, and support educational programs on historic and cultural
resources.
CS As needed 1 ED
5 & 6
G5 (P1‐4)
&
G6 (P1‐9)
a. Prepare and adopt a Comprehensive Environment Plan (CEP) that
implements the 2017 Strategic Plan and the policy direction included in
Goals 5 and 6 of this Element; and
b. Update all applicable regulations and ordinances to meet the directives
of the CEP once adopted
DS Mid‐range 1 & Grants
CS, ED, PW, ADEQ other
applicable federal, state
and regional entities
promoting environmental
stewardship
6 10 Amend the Zoning Ordinance to include Low Impact Development (LID) DS Short‐range 1 PW
7 1‐2
Continue to develop/distribute materials to educated and encourage solid
waste reduction, proper hazardous waste handling, collection and disposal,
and recycling.
PW Ongoing 1 C
Thriving Economy: Economic Development Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
1 1, 3‐4
Implement the 2017 Strategic Plan and this General Plan by preparing and
adopting an Economic Development Plan that supports the economic
development, branding, and marketing direction, enumerated in the various
elements of this General Plan.
ED Immediate 1 & 5 Various ED Partners
2
a. Utilize the Character Areas Plan Map and Table 1 as tools to direct new
development and redevelopment and support urban densities as well
as commerce and industry as appropriate as part of the DRP.
DS Ongoing 1 All Town departments
involved in the DRP
b. Work with ASLD in the preparation of a feasible land use and
circulation conceptual plan that balances environmental resource
conservation and maximization of returns.
DS Long‐range 1
All Town Departments
involved in the DRP, ED
Team and P&Z.
c. Work with property owners to optimize zoning to meet the Town’s
needs. DS Ongoing 1 ED and all Town
departments involved in
the DRP
d. See actions under Goal 1 of the Great Places Element. ED Immediate 1 & 5 All ED Partners
2 1
a. Develop and implement an investment plan that responds to the
Economic Development Plan’s priorities, and that prioritizes
infrastructure improvements in the CIP.
TM Short‐term 1 ED, PW, CS, DS
b. Commission a cost/benefit study to identify the gap between actual
subdivision regulations infrastructure specifications and determine the
cost of meeting such specifications
TM Short‐Term 1 DS, PW, CS
2 a. Prepare and adopt Comprehensive Environmental Plan following the
direction provided in Goals 5 & 6 of the Natural Environment Element DS Mid‐range 1 & Grants
CS, PW, ADEQ other
applicable federal, state
and regional entities
promoting environmental
stewardship
b. Commission a research study that addresses the economic and logistic
feasibility of locating electric car charging stations on Town Property. PW Long‐range 1
ASU Sustainability Student
Project in Partnership with
Town Youth Council
Thriving Economy: Economic Development Element (continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
3 1 Utilize all available planning and zoning tools enumerated in this policy and
implementation actions enumerated in Goal 1, P2 of this Element. DS Immediate 1 & 5
All Town Departments
involved in the DRP, ED
Team and P&Z.
2
a. Conduct studies within the sphere of influence of Fountain Hills to
determine housing type and neighborhood amenities preferences of
families and younger working professionals to support efforts to
market the Town to these groups.
ED Immediate 1 & 5
MAG, COC, and other ED
Partners, Developer
Associations
b. Prepare an Economic Development Plan following the implementation
action included in Goal 1, P1 of this Element ED Immediate 1 & 5 Various ED Partners
4 1
Consider employing a part‐time grant writer that:
a. Prepares a comprehensive list of federal, state and local funding
sources available to sustain the Town’s core services; and,
TC/TM Immediate 1 ED
b. Prepares grant applications to implement and/or support the various
programs enumerated in this General Plan
2
Support attraction and retention of revenue‐generating uses by:
a. Identifying and mapping all opportunity sites located in the various
character areas, gateway areas, and along arterial corridors with
potential for revenue‐generating uses;
b. Creating a page on the Town’s website that includes infrastructure
available to serve available sites and other relevant site information;
c. Promoting Town Center, Shea Corridor, and Saguaro Boulevard
Character Areas as part of the Town’s Economic Development Plan;
d. Promoting residential growth areas and infill areas to increase the
housing and population density ncessary to support the commercial
uses needed to support long‐range fiscal vitality;
e. Prepare a Monitoring Matrix to monitor and prioritize development of
commercially zoned lands and redevelopment areas
DS/ED Immediate 1 & 5
Various Economic
Development Partners
listed in the Public/Private
Partners list
Thriving Economy: Economic Development Element (continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
3
Consider approving neighborhood commercial development at the
intersection of arterial or arterial and collector roads through the DRP
provided these meet all applicable policies and protect the character of
adjacent neighborhoods
DS Ongoing 1 All Town departments
involved in the DRP
5 1
Continue to work collaboratively with FHUSD by adhering to the policy
direction in this goal and by including strategies that support FHUSD
initiatives in the Economic Development Plan
DS Ongoing 1 & 5 ED, FHUSD
2
Continue to strengthen partnerships with all organizations, agencies and
jurisdictions enumerated in this policy and throughout the various elements
of the General Plan
TC Ongoing 1 All Town Departments
3 Continue to improve the capacity building of the Town by effectively
utilizing volunteer skills to support the existing programs enumerated in this TC Ongoing 1 All Town Departments
policy as well as future programs that benefit the community
4
a. Establish partnerships with higher education institutions as described
in the Economic Development Plan in order to:
Support existing businesses;
Attract and retain new businesses;
Attract and retain working professionals and families with children
; and
Support startups and business incubators
a. See implementation actions for Goal 3, P2 of this Element
ED Immediate 1 & 5
Various ED Partners and
Higher Education
Institutions
Thriving Economy: Cost of Development Element
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
1 1
Any future amendments of this Element must support the goals and policy
framework of this General Plan and all other plans adopted under the
direction of this General Plan
DS Ongoing 1
All Town departments
involved in amendments to
this Element
2 1‐9
a. Ensure that public facilities and infrastructure meet current and future
demands through conformance with:
Policies 1‐9 included in supporting Goal 2 of this element; and
All applicable policies included in the various elements of this
General Plan
a. Prioritizing development, redevelopment and infill on areas currently
served by public facilities and infrastructure
PW Ongoing 1 DS, CS, ED
3 1
As part of the Economic Development Plan, identify all potential federal,
state, regional and local public/private economic development partners that
support creative cost sharing.
ED Immediate 1 & 5 PW, PR, Various ED
Partners
2 Strengthen partnerships with economic development partners as part of
the Economic Development Plan for the cost‐sharing of infrastructure ED Immediate 1 & 5 PW, PR, Various ED
Partners
3
Create a menu of alternative revenue mechanisms and cost sharing
strategies that include options for situations where off site deficiencies exist
or where enhanced work is desired by the Town that at a minimum include:
a. Cost sharing Agreements;
b. Development Agreements
PW Immediate 1 & 5 PR, ED, DS Various ED
Partners
4 1
Continue to find ways to streamline the DRP especially for development and
redevelopment in the Town Center, Commerce Center, Saguaro Boulevard
and Shea Character Areas
DS Ongoing 1 All Town departments
involved in the DRP
5 1‐9
Develop a methodology to estimate costs and identify cost recovery
mechanisms as prescribed in policies 1‐9 of this Goal. See implementation
actions for Goal 3, P3 of this Element.
TM Short‐range 1 PW, CS, DS
Thriving Economy: Cost of Development Element (continued)
GOAL POLICIES Implementation Action LEAD
DEPARTMENT/
AGENCY
ANTICIPATED
TIMEFRAME
POTENTIAL
FUNDING
SOURCES
COMMENT/
PUBLIC/PRIVATE
PARTNERS
6 1‐3
Based on methodology developed as per Goal 5 of this Element, identify a
menu of “legally available” financial mechanisms for cost recovery not
currently utilized by the Town, including bonds, special tax districts,
development impact fees, in lieu fees, etc.
TM Short‐range 1
All Town departments
involved in the provision of
public infrastructure and
services
7 1‐3
Based on menu of financial mechanisms for cost recovery identified in
previous Goal:
a. Select appropriate mechanisms to recover the “fair share” of capital
improvements projects identified in the CIP;
b. Establish a measure to recover the cost of new development that is
located farther away from existing services;
c. Consider incentivizing development in the Town Center, Shea Corridor,
Saguaro Boulevard character areas.
TM Short‐range 1
All Town departments
involved in the provision of
public infrastructure and
services
8 1‐2 Ensure that only the fair share of costs are charged to development by
adhering to policies 1 and 2. TM Ongoing 1
All Town departments
involved in the provision of
public infrastructure and
services
3
Work with ASLD to prepare a feasibility study for State Trust land and based
on the results, consider future revenues that could be generated from
development of Trust Land.
TM Mid‐range 1 & 5
ASLD and all Town
departments involved in
the provision of public
infrastructure and services
9 1‐5 Seek regional cooperation of all applicable agencies to achieve Goals 5, 6, 7,
8 and 9 TM Mid‐range 1 & 5
ASLD all federal, state and
regional ED Partners and
agencies/Town
departments involved in
the provision of public
infrastructure and services
10 1‐2 Establish a General Plan Monitoring System coordinated with the CIP in
conformance with the policy direction supporting this goal. P&Z & TM Immediate 1
All Town Departments
implementing the General
Plan.
ITEM 5.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 02/26/2020 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information:
Request to Strategic Planning Advisory Commission (Agenda Language): DISCUSSION of
the Prioritization of Top 5 issues from the revised SWOT analysis for Weaknesses and Opportunities.
Staff Summary (Background)
Prioritization of top 5 issues from the revised SWOT analysis for Weaknesses and Opportunities.
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 02/12/2020 04:37 PM
Final Approval Date: 02/12/2020
ITEM 6.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 02/26/2020 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information:
Request to Strategic Planning Advisory Commission (Agenda Language): DISCUSSION of Key
Elements from the 2020 Council Retreat.
Staff Summary (Background)
Key elements from the February 25, 2020, Council Retreat will be discussed.
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 02/12/2020 04:37 PM
Final Approval Date: 02/12/2020
ITEM 8.
TOWN OF FOUNTAIN HILLS
STAFF REPORT
Meeting Date: 02/26/2020 Meeting Type: Strategic Planning Advisory Commission
Agenda Type: Submitting Department: Administration
Prepared by: Angela Padgett-Espiritu, Executive Assistant to Manager, Mayor/Council
Staff Contact Information:
Request to Strategic Planning Advisory Commission (Agenda Language): DISCUSSION of Draft
of Initial Online Test Survey for Vision Fountain Hills utilizing Fountain Hills Cultural and Civic
Organization Members.
Staff Summary (Background)
Discussing the Draft of Initial Online Test Survey for Vision Fountain Hills utilizing Fountain Hills Cultural
and Civic Organization Members.
Form Review
Form Started By: Angela Padgett-Espiritu Started On: 02/12/2020 04:37 PM
Final Approval Date: 02/12/2020