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Home My WebLink About170227P/ y�yTA1<N�l� z n NOTICE OF THE ,Ww MW SPECIAL SESSION OF THE ��har;s AYy° FOUNTAIN HILLS TOWN COUNCIL Mayor Linda M. Kavanagh Councilmember Dennis Brown Vice Mayor Nick DePorter Councilmember Henry Leger TIME: 5:30 P.M. — SPECIAL SESSION WHEN: MONDAY, FEBRUARY 27, 2017 WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS Councilmember Alan Magazine Councilmember Art Tolis Councilmember Cecil A. Yates 16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town's various Commission, Committee or Board members may be in attendance at the Council meeting. Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-602.A.9 have been waived. SPECIAL SESSION AGENDA CALL TO ORDER AND ROLL CALL — Mayor Linda M. Kavanagh DISCUSSION WITH POSSIBLE DIRECTION TO STAFF regarding the 2017 FOUNTAIN HILLS STRATEGIC PLAN. 2. ADJOURNMENT. DATED this 23rd day of February, 2017. Bevelyn J. en er, Town Clerk The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816- 5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Council with this agenda are available for review in the Clerk's office. z:\council packets\2017\sp1170227 - strategic plan\170227a.docx Last Printed: 2/15/2017 5:04 PM Page 1 of 1 / y�yTA1<N�l� z n NOTICE OF THE ,Ww MW SPECIAL SESSION OF THE ��har;s AYy° FOUNTAIN HILLS TOWN COUNCIL Mayor Linda M. Kavanagh Councilmember Dennis Brown Vice Mayor Nick DePorter Councilmember Henry Leger TIME: 5:30 P.M. — SPECIAL SESSION WHEN: MONDAY, FEBRUARY 27, 2017 WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS Councilmember Alan Magazine Councilmember Art Tolis Councilmember Cecil A. Yates 16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town's various Commission, Committee or Board members may be in attendance at the Council meeting. Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-602.A.9 have been waived. SPECIAL SESSION AGENDA CALL TO ORDER AND ROLL CALL — Mayor Linda M. Kavanagh DISCUSSION WITH POSSIBLE DIRECTION TO STAFF regarding the 2017 FOUNTAIN HILLS STRATEGIC PLAN. 2. ADJOURNMENT. DATED this 23rd day of February, 2017. Bevelyn J. en er, Town Clerk The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816- 5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Council with this agenda are available for review in the Clerk's office. z:\council packets\2017\sp1170227 - strategic plan\170227a.docx Last Printed: 2/15/2017 5:04 PM Page 1 of 1 That is A�'�y� Meeting Date: 2/27/2017 Agenda Type: Regular TOWN OF FOUNTAIN HILLS Staff Contact Information: Grady E. Miller, Town Manager TOWN COUNCIL Meeting Type: Special Session Submitting Department: Administration Strategic Planning Goal: Not Applicable (NA) Operational Priority: Not Applicable (NA) REQUEST TO COUNCIL (Agenda Language: Consideration of the Draft 2016 Fountain Hills Strategic Plan including suggested changes prior to final adoption at a future Council meeting. Applicant: N/A Applicant Contact Information: N/A Owner: Town of Fountain Hills and Strategic Planning Advisory Commission Owner Contact Information: N/A Property Location: N/A Related Ordinance, Policy or Guiding Principle: Strategic Plan Staff Summary (background): On December 15, 2016, the Strategic Planning Advisory Commission (SPAC) presented its draft 2016 Fountain Hills Strategic Plan for consideration to the Mayor and Council. At the Town Council meeting, the Town Council directed the Town Manager to work with SPAC on refining the format of the draft strategic plan into a format that would be easy to follow and bring back to Council for consideration. The Town of Fountain Hills utilizes the strategic plan to provide guidance on a variety of town activities including policy recommendations, town operations, and even capital improvement projects. Prior to drafting the strategic plan, SPAC members worked closely with the Fountain Hills Cultural and Civic Association on a community survey and the Vision Fountain Hills community event that took place in May 2016. The goals (strategic priorities) contained in the new plan were the direct result of the Vision Fountain Hills visioning process that included more than one hundred residents participating in the program. The Strategic Planning Advisory Commission also conducted a SWOT Analysis of the previous 2010 Strategic Plan and determined which actions/tasks were still relevant in the new plan. This coupled with the strategic priorities from the 2016 Vision Fountain Hills process form the basis of the draft 2016 Fountain Hills Strategic Plan. The draft 2016 Fountain Hills Strategic Plan contains the following goals (strategic priorities): - Economic Development - Town Infrastructure - Attract Families and Working Professionals - Financial Stability and Sustainability - Community/Quality of Life/Schools Page 1 of 3 Following the Town Council meeting on December 15, 2016, SPAC Chair Dana Saar and I met and worked on reformatting the 2016 strategic plan. After reformatting the document, the full commission had an opportunity to review the changes and they supported the newly reformatted document. At the February 27, 2017, Town Council special session, SPAC Chair Dana Saar and I will present the newly reformatted draft 2016 Fountain Hills Strategic Plan to the Town Council. The goal of SPAC is to provide the Town Council an opportunity to provide comments or suggested changes to the document before the Strategic Planning Advisory Commission requests formal adoption of the 2016 Fountain Hills Strategic Plan at a future Town Council meeting. Risk Analysis (options or alternatives with implications): N/A Fiscal Impact (initial and ongoing costs; budget status): N/A Budget Reference (page number): N/A Funding Source: NA If Multiple Funds utilized, list here: Budgeted; if No, attach Budget Adjustment Form: NA Recommendation(s) by Board(s) or Commission(s): The Strategic Planning Advisory Commission recommends that the Mayor and Council provide direction on the newly reformatted 2016 Fountain Hills Strategic Plan. Staff Recommendation(s): Staff recommends that the Mayor and Council provide direction to the Strategic Planning Advisory Commission on the newly reformatted 2016 Fountain Hills Strategic Plan. List Attachment(s): Reformatted 2016 Fountain Hills Strategic Plan Previous 2016 Strategic Plan Vision Statement and Strategic Priorities SUGGESTED MOTION (for council use): MOVE TO APPROVE the reformatted goals, objectives, and tasks contained in the new draft of the 2016 Fountain Hills Strategic Plan with suggested changes and modifications. Page 2 of 3 Prepared by: NA 12/6/2016 Director's Approval: NA 12/6/2016 Approved: Grady iller, Town a r 2/23/2017 Page 3 of 3 w � o � a o. a 4 'hat is A9 Town of Fountain Hills Strategic Plan February 23, 2017 TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN Goal # 1: Maximize Economic Development Opportunities in Fountain Hills Objective #1—Create or Utilize Tools to Help Market Fountain Hills for Economic Development Opportunities Tasks Lead Responsibility Projected Completion Date ❑ Develop a Community Brand/Vision/Marketing Plan for Fountain Hills Scott Cooper ❑ Develop a New Business Resource Package Scott Cooper ❑ Develop a Business Accelerator Program Scott Cooper Objective #2 — Increase Population and Residential Densities to Sustain Existing and Future Commercial Businesses in Town Tasks Lead Responsibility Projected Completion Date ❑ Rezone undeveloped commercial property to residential where feasible Scott Cooper/ Bob Rodgers ❑ Rezone unplatted land for greater density and affordable family homes Bob Rodgers Objective #3 — Market/Promote Tourism to Generate Hotel Stays and Higher Dollar Expenditures During Visits to Fountain Hills Tasks ❑ Create and Expand Destination Events February 23, 2017 Lead Responsibility Rachael Goodwin/Grace Rodman-Guetter Page 2 of 6 Projected Completion Date TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN Goal # 2: Ensure that Infrastructure in Fountain Hills is Well -Maintained and Safe Objective #1— Invest and Maintain the Community's Infrastructure Tasks Lead Responsibility Projected Completion Date ❑ Develop and implement an investment plan to bring streets, buildings, Grady Miller and parks up to established standards ❑ Commission a study to identify gap between actual and subdivision Bob Rodgers ordinance specifications and detennine cost of meeting ordinance specifications Objective #2 — Promote Environmentally -Friendly Vehicles Through Town Infrastructure Tasks ❑ Make available electric charging stations for electric vehicles at town parking lots February 23, 2017 Page 3 of 6 Lead Responsibility Projected Completion Date Paul Mood TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN Goal # 3: Attract Families and Working Professionals to Fountain Hills Objective #1— Utilize Landuse Planning to Attract Families to Fountain Hills Tasks ❑ Work with State Land to increase residential density Tasks ❑ Collaborate with businesses in promoting town's marketing plan ❑ Expand use of Social Media and On -Line Messaging ❑ Include family branding in marketing plan ❑ Organize a Young Professionals Group or Organization ❑ Organize specialty youth camps (robotics, coding, arts, etc.) ❑ Support youth club sports February 23, 2017 Page 4 of 6 Lead Responsibility Council/Staff Lead Responsibility Scott Cooper Grace Rodman-Guetter Grace Rodman-Guetter/ Scott Cooper Scott Cooper Mark Mayer/ Rachael Goodwin Mark Mayer Proiected Completion Date Proiected Completion Date TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN Goal # 4: Ensure that Fountain Hills Finances are Stable and Sustainable Objective #1 — Identify Sustainable Sources of Revenue to Sustain Funding of Town Core Services Tasks Lead Responsibility Projected Completion Date ❑ Adequately fund all identified reserve funds Town Council/Town Manager ❑ Identify revenue options Town Staff/Town Manager/Town Council ❑ Increase revenues to meet community needs including Town Manager/Town Council addressing projected operating shortfall February 23, 2017 Page S of 6 TOWN OF FOUNTAIN HILLS 2017 STRATEGIC PLAN Goal # 5: Focus on Strengthening the Community and Improving Town's Quality of Life Objective #1— Partner with the Fountain Hills Unified School District to Promote FH Education System Tasks Lead Responsibility ❑ Include local school strengths in marketing plan Scott Cooper/Grace Rodman-Guetter ❑ Work with FHUSD to maximize their property values Town Staff/Council/FHUSD ❑ Explore Selling/Leasing Unused Properties Town Staff/Council/FHUSD Tasks Lead Responsibility ❑ Increase community efforts to lobby for municipal issues Town Manager/Town Council Tasks ❑ Utilize effective volunteer skills and talents Februa7, 23, 2017 Page 6 of 6 Lead Responsibility Heather Ware Projected Completion Date Projected Completion Date Projected Completion Date Strategic Outcome/ Action Items Economic Development 1) Sales tax revenue per household meets or exceeds regional average. 2) Workers' compensation data reflects increased income for Fountain Hills based employees. 3) Unemployment reports reflect improved employment for Fountain Hills residents. 4) Home values meet or exceed Scottsdale Area Association of Realtors (SAAR) mean values. Attract Families Financial Community / Economic Town and Working stability and Quality of Life / Development Infrastructure Professionals Sustainability Schools X X X X X X X X X X X X X X X X X X Develop a Community Brand /Vision/Marketing Plan. X X X Develop a New Business Resource Package. X X Develop a Business Accelerator Program. X X Rezone undeveloped commercial property to residential where feasible. X X X X X Expand local destination events. X X X Town of Fountain Hills 2016 Strategic Plan Strategic Outcomes/Action Items Page 1 Strategic Outcome/ Action Items DEconomic Development Town Infrastructure Attract Families and Working Professionals Financial stability and Sustainability Community / Quality of Life / Schools Town Infrastructure 1) Town emergency reserves meet or exceed Maricopa County average. 2) Roads and streets meet or exceed defined maintenance standards. 3) Town owned buildings and grounds meet or exceed defined maintenance standards. 4) Community infrastructure meets or exceeds environmental standards. 5) Park facilities meet or exceed regional standards. X X X X X X X X X X X X X X X X x x x x X X X X X Develop and Implement an investment plan to bring streets, buildings, and parks up to established standards. X X X X X Commission study to identify gap between actual and subdivision ordinance specifications and determine cost of meeting ordinance X specifications. Rezone unplatted land for greater density and affordable family homes. X X X X X Provide environmental infrastructures (car charging stations, etc.) X X X X X Town of Fountain Hills 2016 Strategic Plan Strategic Outcomes/Action Items Page 2 Strategic Outcome/ Action Items DEconomic Development Town Infrastructure Attract Families and Working Professionals Financial stability and Sustainability Community / Quality of Life / Schools Attract Families and Working Professionals 1) Business and industry are supported by an appropriately skilled and available workforce. 2) Resident age distribution meets or exceeds 2 standard deviations from the mean. 3) Local student outcomes meet or exceed state standards. 4) Biannual community survey results score 4 or 5 (on a scale of 1 to 5) for at least 80% of those surveyed. X X X X X X X X X X X X X X X X Work with state land to increase residential density. X X X X X Collaborate with businesses in promoting marketing plan. X X X Expand Social Media and On -Line Messages. X X X Include family branding in marketing plan. X X X Organize a Young Professional Group. X X X X Organize specialty youth camps (robotics, coding, arts, etc.) X X X Support youth club sports. X X Town of Fountain Hills 2016 Strategic Plan Strategic Outcomes/Action Items Page 3 Strategic Outcome/ Action Items DEconomic Development Town Infrastructure Attract Families and Working Professionals Financial stability and Sustainability Community / Quality of Life / Schools Financial Stability and Sustainability 1) Town bond rating meets or exceeds AA status. 2) Town emergency reserves meet or exceed Maricopa County average. 3) Community infrastructure meets or exceeds environmental standards. 4) Town government, staffing levels and staff retention rate adequately support community services and action items defined in the strategic plan. Adequately fund all identified reserve funds. X X X X X X X X X X X X Adequately fund all identified reserve funds. X X X Increase revenues to meet community needs including projected operating shortfall. X X X Identify revenue options. X Town of Fountain Hills 2016 Strategic Plan Strategic Outcomes/Action Items Page 4 Strategic Outcome/ Action Items DEconomic Development Town Infrastructure Attract Families and Working Professionals Financial stability and Sustainability Community / Quality of Life / Schools Community /Quality of Life 1) Develop and administer a marketing plan that includes specific measurable outcomes as identified in the strategic plan. 2) Home values meet or exceed Scottsdale Area Association of Realtors (SAAR) mean values. 3) Crime rates meet or exceed regional statistics. 4) Emergency services meet or exceed response time standards. 5) Parks and recreation activities meet or exceed regional standards. X X X X X X X X X X X X X X X X X X X Explore Selling/Leasing Unused Properties. X X X X X Increase community efforts to lobby for municipal issues. X X Include local school strengths in marketing plan. X X X Utilize effective volunteer skills and talents. X X Work with FHUSD to maximize their property values. X X X Town of Fountain Hills 2016 Strategic Plan Strategic Outcomes/Action Items Page 5 Task # Strategic Priorities Action Items Economic Development Develop a Fountain Hills Brand / Vision / Marketing Plan. Economic Development Develop a Local Business Resource Package. Economic Development Develop a Business Accelerator Program. Economic Development Rezone undeveloped commercial property to residential where Economic Development Expand local destination events. Town Infrastructure Develop and Implement an investment plan to bring streets, Town Infrastructure Commission study to identify gap between actual and subdivision Town Infrastructure Rezone unplatted land for greater density and affordable family Town Infrastructure Provide environmental infrastructures (car charging stations, etc.) Attract Families and Workine Professionals Work with state land to increase residential density. Attract Families and Working Professionals Collaborate with businesses in promoting marketing plan. Attract Families and Workiniz Professionals Expand Social Media and On -Line Messages. Attract Families and Working Professionals Include family branding in marketing plan. Attract Families and Working Professionals Organize a Young Professional Group. Attract Families and Working Professionals Organize specialty youth camps (robotics, coding, arts, etc.) Attract Families and Working Professionals Support youth club sports. Financial Stability and Sustainability Adequately fund all identified reserve funds. Financial Stability and Increase revenues to meet community needs including projected Sustainability operating shortfall. Financial Stability and Sustainability Identify revenue options. Community / Quality of Life Explore Selling/Leasing Unused Properties. Community / Quality of Life Increase community efforts to lobby for municipal issues. Sub -action Start Date Duration Predecessor Task # Strategic Priorities Action Items Community / Quality of Life Include local school strengths in marketing plan. community/ Quality of Life Utilize effective volunteer skills and talents. Community / Quality of Life Work with FHUSD to maximize their property values. Sub -action Start Date Duration Predecessor