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NOTICE OF THE EXECUTIVE, SPECIAL, AND
REGULAR SESSIONS OF
THE FOUNTAIN HILLS TOWN COUNCIL
TIME: 5:00 P.M. – EXECUTIVE SESSION
(Executive Session will be held in the Fountain Conference Room - 2nd floor)
6:30 P.M. – SPECIAL SESSION
REGULAR SESSION to convene immediately following the adjournment of
the Special Session.
WHEN: THURSDAY, NOVEMBER 17, 2011
WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS
16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ
Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the
Town’s various Commissions or Boards may be in attendance at the Council meeting.
Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a
right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child.
Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may
be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to
such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If
a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-
602.A.9 have been waived.
PROCEDURE FOR ADDRESSING THE COUNCIL
Anyone wishing to speak before the Council must fill out a speaker’s card and submit it to the Town
Clerk prior to Council discussion of that Agenda item. Speaker Cards are located in the Council
Chamber Lobby and near the Clerk’s position on the dais.
Speakers will be called in the order in which the speaker cards were received either by the Clerk or
the Mayor. At that time, speakers should stand and approach the podium. Speakers are asked to
state their name prior to commenting and to direct their c omments to the Presiding Officer and
not to individual Councilmembers. Speakers’ statements should not be repetitive. If a speaker
chooses not to speak when called, the speaker will be deemed to have waived his or her
opportunity to speak on the matter. Speakers may not (i) reserve a portion of their time for a
later time or (ii) transfer any portion of their time to another speaker.
If there is a Public Hearing, please submit the speaker card to speak to that issue during the
Public Hearing.
Individual speakers will be allowed three contiguous minutes to address the Council. Time limits
may be waived by (i) discretion of the Town Manager upon request by the speaker not less than
24 hours prior to a Meeting, (ii) consensus of the Council at Me eting or (iii) the Mayor either
prior to or during a Meeting. Please be respectful when making your comments. If you do not
comply with these rules, you will be asked to leave.
Mayor Jay T. Schlum
Councilmember Dennis Brown Councilmember Tait D. Elkie
Councilmember Dennis Contino Councilmember Cassie Hansen
Vice Mayor Ginny Dickey Councilmember Henry Leger
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EXECUTIVE SESSION AGENDA
CALL TO ORDER – Mayor Jay T. Schlum
1. ROLL CALL AND VOTE TO GO INTO EXECUTIVE SESSION: Pursuant to §38-
431.03(A)(1), discussion or consideration of employment, assignment, appointment,
promotion, demotion, dismissal, salaries, disciplining or resignation of a public officer,
appointee or employee of any public body (specifically, for the purpose of reviewing town
manager candidates’ applications.)
2. ADJOURNMENT.
SPECIAL SESSION AGENDA
CALL TO ORDER AND ROLL CALL – Mayor Jay T. Schlum
1. CONSIDERATION of RESOLUTION 2011-48, declaring and adopting the results of the
Special Election held on November 8, 2011.
2. ADJOURNMENT.
REGULAR SESSION AGENDA
CALL TO ORDER AND PLEDGE OF ALLEGIANCE – Mayor Jay T. Schlum
INVOCATION – Pastor Tony Pierce from the First Baptist Church
ROLL CALL – Mayor Jay T. Schlum
MAYOR’S REPORT
i) None.
SCHEDULED PUBLIC APPEARANCES/PRESENTATIONS
i) RECOGNITION of service to the Town of Fountain Hills by Richard Holper as a
Commissioner on the Planning and Zoning Commission.
CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431-01(G), public comment is permitted (not required) on matters not listed
on the agenda. Any such comment (i) must be within the jurisdiction of the Council and (ii) is
subject to reasonable time, place, and manner restrictions. The Council will not discuss or take
legal action on matters raised during “Call to the Public” unless the matters are properly noticed for
discussion and legal action. At the conclusion of the call to the public, individual Councilmembers
may (i) respond to criticism, (ii) ask staff to review a matter or (iii) ask that the matter be placed on
a future Council agenda.
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CONSENT AGENDA ITEMS
1. CONSIDERATION of approving the TOWN COUNCIL MEETING MINUTES from
October 11, October 12, and November 3, 2011.
2. CONSIDERATION of approving a LIQUOR LICENSE APPLICATION submitted by
Amer John Delly, Owner/Agent of Fountain Hills Deli, LLC DBA Fountain Hills Express
Convenience Store and Deli, located at 11829 N Saguaro Boulevard, Fountain Hills, AZ.
This is for a series 10 license (Beer & Wine Store).
3. CONSIDERATION of approving a SPECIAL EVENT LIQUOR LICENSE
APPLICATION submitted by Jean Linzer, representing the Fountain Hills Sister Cities
Corporation, for the purpose of a Carnival Costume Ball. Event to be held at Fountain Hills
Community Center, 13001 N. La Montana, scheduled to be held on Saturday, February 11,
2012, from 5:00 PM to 12:00 PM.
REGULAR AGENDA ITEMS
4. CONSIDERATION of RESOLUTION 2011-47, renaming the street Avenida Vida Buena
to Keith McMahan Drive according to the guidelines in the Town’s adopted Naming Policy.
5. CONSIDERATION of approving a contract with the Fountain Hills Chamber of
Commerce for Fiscal Year 2011-12, in the amount of $103,200, for the purpose of
promoting tourism in Fountain Hills.
6. QUARTERLY REPORT on the PROGRESS of implementing the Council’s Goals for
Fiscal Year 2011-12.
7. COUNCIL DISCUSSION/DIRECTION to the Interim Town Manager/Finance Director
Julie Ghetti.
Items listed below are related only to the propriety of (i) placing such items on a future
agenda for action or (ii) directing staff to conduct further research and report back to the
Council:
A. NONE.
8. SUMMARY of Council requests and REPORT ON RECENT ACTIVITIES by the Interim
Town Manager/Finance Director Julie Ghetti.
9. ADJOURNMENT.
DATED this 10th day of November 2011.
_____________________________________
Bevelyn J. Bender, Town Clerk
The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call
480-816-5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to
participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff
reports furnished the Council with this agenda are available for review in the Clerk’s office.
NOTICE OF THE EXECUTIVE, SPECIAL, AND
REGULAR SESSIONS OF
THE FOUNTAIN HILLS TOWN COUNCIL
TIME: 5:00 P.M. – EXECUTIVE SESSION
(Executive Session will be held in the Fountain Conference Room - 2nd floor)
6:30 P.M. – SPECIAL SESSION
REGULAR SESSION to convene immediately following the adjournment of
the Special Session.
WHEN: THURSDAY, NOVEMBER 17, 2011
WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS
16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ
Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the
Town’s various Commissions or Boards may be in attendance at the Council meeting.
Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a
right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child.
Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may
be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to
such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If
a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-
602.A.9 have been waived.
PROCEDURE FOR ADDRESSING THE COUNCIL
Anyone wishing to speak before the Council must fill out a speaker’s card and submit it to the Town
Clerk prior to Council discussion of that Agenda item. Speaker Cards are located in the Council
Chamber Lobby and near the Clerk’s position on the dais.
Speakers will be called in the order in which the speaker cards were received either by the Clerk or
the Mayor. At that time, speakers should stand and approach the podium. Speakers are asked to
state their name prior to commenting and to direct their comments to the Presiding Officer and
not to individual Councilmembers. Speakers’ statements should not be repetitive. If a speaker
chooses not to speak when called, the speaker will be deemed to have waived his or her
opportunity to speak on the matter. Speakers may not (i) reserve a portion of their time for a
later time or (ii) transfer any portion of their time to another speaker.
If there is a Public Hearing, please submit the speaker card to speak to that issue during the
Public Hearing.
Individual speakers will be allowed three contiguous minutes to address the Council. Time limits
may be waived by (i) discretion of the Town Manager upon request by the speaker not less than
24 hours prior to a Meeting, (ii) consensus of the Council at Meeting or (iii) the Mayor either
prior to or during a Meeting. Please be respectful when making your comments. If you do not
comply with these rules, you will be asked to leave.
Mayor Jay T. Schlum
Councilmember Dennis Brown Councilmember Tait D. Elkie
Councilmember Dennis Contino Councilmember Cassie Hansen
Vice Mayor Ginny Dickey Councilmember Henry Leger
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EXECUTIVE SESSION AGENDA
CALL TO ORDER – Mayor Jay T. Schlum
1. ROLL CALL AND VOTE TO GO INTO EXECUTIVE SESSION: Pursuant to §38-
431.03(A)(1), discussion or consideration of employment, assignment, appointment,
promotion, demotion, dismissal, salaries, disciplining or resignation of a public officer,
appointee or employee of any public body (specifically, for the purpose of reviewing town
manager candidates’ applications.)
2. ADJOURNMENT.
SPECIAL SESSION AGENDA
CALL TO ORDER AND ROLL CALL – Mayor Jay T. Schlum
1. CONSIDERATION of RESOLUTION 2011-48, declaring and adopting the results of the
Special Election held on November 8, 2011.
2. ADJOURNMENT.
REGULAR SESSION AGENDA
CALL TO ORDER AND PLEDGE OF ALLEGIANCE – Mayor Jay T. Schlum
INVOCATION – Pastor Tony Pierce from the First Baptist Church
ROLL CALL – Mayor Jay T. Schlum
MAYOR’S REPORT
i) None.
SCHEDULED PUBLIC APPEARANCES/PRESENTATIONS
i) RECOGNITION of service to the Town of Fountain Hills by Richard Holper as a
Commissioner on the Planning and Zoning Commission.
CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431-01(G), public comment is permitted (not required) on matters not listed
on the agenda. Any such comment (i) must be within the jurisdiction of the Council and (ii) is
subject to reasonable time, place, and manner restrictions. The Council will not discuss or take
legal action on matters raised during “Call to the Public” unless the matters are properly noticed for
discussion and legal action. At the conclusion of the call to the public, individual Councilmembers
may (i) respond to criticism, (ii) ask staff to review a matter or (iii) ask that the matter be placed on
a future Council agenda.
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CONSENT AGENDA ITEMS
1. CONSIDERATION of approving the TOWN COUNCIL MEETING MINUTES from
October 11, October 12, and November 3, 2011.
2. CONSIDERATION of approving a LIQUOR LICENSE APPLICATION submitted by
Amer John Delly, Owner/Agent of Fountain Hills Deli, LLC DBA Fountain Hills Express
Convenience Store and Deli, located at 11829 N Saguaro Boulevard, Fountain Hills, AZ.
This is for a series 10 license (Beer & Wine Store).
3. CONSIDERATION of approving a SPECIAL EVENT LIQUOR LICENSE
APPLICATION submitted by Jean Linzer, representing the Fountain Hills Sister Cities
Corporation, for the purpose of a Carnival Costume Ball. Event to be held at Fountain Hills
Community Center, 13001 N. La Montana, scheduled to be held on Saturday, February 11,
2012, from 5:00 PM to 12:00 PM.
REGULAR AGENDA ITEMS
4. CONSIDERATION of RESOLUTION 2011-47, renaming the street Avenida Vida Buena
to Keith McMahan Drive according to the guidelines in the Town’s adopted Naming Policy.
5. CONSIDERATION of approving a contract with the Fountain Hills Chamber of
Commerce for Fiscal Year 2011-12, in the amount of $103,200, for the purpose of
promoting tourism in Fountain Hills.
6. QUARTERLY REPORT on the PROGRESS of implementing the Council’s Goals for
Fiscal Year 2011-12.
7. COUNCIL DISCUSSION/DIRECTION to the Interim Town Manager/Finance Director
Julie Ghetti.
Items listed below are related only to the propriety of (i) placing such items on a future
agenda for action or (ii) directing staff to conduct further research and report back to the
Council:
A. NONE.
8. SUMMARY of Council requests and REPORT ON RECENT ACTIVITIES by the Interim
Town Manager/Finance Director Julie Ghetti.
9. ADJOURNMENT.
DATED this 10th day of November 2011.
_____________________________________
Bevelyn J. Bender, Town Clerk
The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call
480-816-5100 (voice) or 1-800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to
participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff
reports furnished the Council with this agenda are available for review in the Clerk’s office.
Page 1 of 2
TOWN OF FOUNTAIN HILLS
TOWN COUNCIL
AGENDA ACTION FORM
Meeting Date: 11/3/2011
Meeting Type: Regular Session
Agenda Type: Consent
Submitting Department: Administration
Staff Contact Information: Bevelyn J. Bender, Town Clerk; 480.816.5115; bbender@fh.az.gov
Strategic Values: Civic Responsibility
Council Goal:
Solicit/consider feedback in decision making
REQUEST TO COUNCIL (Agenda Language): CONSIDERATION of RESOLUTION 2011-48, declaring and adopting
the results of the Special Election held on November 8, 2011.
Applicant: NA
Applicant Contact Information:
Property Location:
Related Ordinance, Policy or Guiding Principle: A.R.S. §16-642 and 16-646
Staff Summary (background):
A.R.S. §16-642 states that the governing body holding an election shall meet and canvass the election not less
than six days nor more than twenty days following the election. Although a resolution is not required, adoption
by resolution is a formal method by which to provide the information to the public and the results are
maintained as a permanent record.
A.R.S. §16-646 states the requirements relating to text to be contained in the canvass resolution.
The "official" election results have not been received as of 3:30 PM on Thursday, November 10, 2011;
therefore, the resolution will be provided early next week.
Risk Analysis (options or alternatives with implications):
Fiscal Impact (initial and ongoing costs; budget status):
Budget Reference (page number):
Funding Source: NA
If Multiple Funds utilized, list here:
Budgeted; if No, attach Budget Adjustment Form: NA
Recommendation(s) by Board(s) or Commission(s): N/A
Staff Recommendation(s): Approve
List Attachment(s): Resolution 2011-48 to provided once the "final" election results are received.
1624457.4
RESOLUTION NO. 2011-48
A RESOLUTION OF THE MAYOR AND COUNCIL OF THE TOWN OF
FOUNTAIN HILLS, ARIZONA, DECLARING AND ADOPTING THE
RESULTS OF THE SPECIAL ELECTION HELD ON NOVEMBER 8, 2011.
WHEREAS, the Town of Fountain Hills (the “Town”) did hold a special election by
mail ballot on November 8, 2011, for the purpose of submitting the question to the voters,
regarding authorizing the Mayor and Council to issue and sell bonds in the principal amount of
$29,635,00 (the “Special Election”); and
WHEREAS, the Special Election returns have been presented to and have been
canvassed by the Mayor and Council of the Town of Fountain Hills.
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND COUNCIL OF
THE TOWN OF FOUNTAIN HILLS as follows:
SECTION 1. The number of ballots cast, the number of ballots rejected and the number
of votes for and against the measure, were as follows:
For Against Ballots
Cast
Ballots
Rejected
No. of
Registered
Voters
Rate of
Return
Over
Votes
Under
Votes
Road Bond
Question 2,980 3,741 6,736 144 16,419 41.03% 1 14
SECTION 2. It is hereby found, determined and declared of record, that the question
received insufficient affirmative votes to authorize its passage.
SECTION 3. This Resolution shall be in full force and effect immediately upon its
adoption.
[SIGNATURES ON FOLLOWING PAGE]
1624457.4
2
PASSED AND ADOPTED BY the Mayor and Council of the Town of Fountain Hills,
November 17, 2011.
FOR THE TOWN OF FOUNTAIN HILLS: ATTESTED TO:
Jay T. Schlum, Mayor Bevelyn J. Bender, Town Clerk
REVIEWED BY: APPROVED AS TO FORM:
Julie A. Ghetti, Interim Town Manager Andrew J. McGuire, Town Attorney
Redacted
Redacted
Redacted
Redacted
Redacted
Redacted
1624460.3
RESOLUTION NO. 2011-47
A RESOLUTION OF THE MAYOR AND COUNCIL OF THE TOWN OF
FOUNTAIN HILLS, ARIZONA, APPROVING A STREET NAME CHANGE FROM
AVENIDA VIDA BUENA TO KEITH MCMAHAN DRIVE IN RECOGNITION OF
HIS MANY YEARS OF SERVICE TO THE TOWN OF FOUNTAIN HILLS.
WHEREAS, Keith McMahan was a resident of the Town of Fountain Hills from 1973 to
2009, and worked tirelessly throughout that period as a volunteer for the Chamber of Commerce
and many other groups, activities and programs for the benefit the community; and
WHEREAS, Keith also served as a dedicated elected member of the Fountain Hills
Unified School District, the Road District and ultimately the Town Council; and
WHEREAS, the Mayor and Council for the Town of Fountain Hills (the “Town
Council”) have determined that in recognition of the community service that Keith McMahan
provided to the Town and its residents, it is appropriate and consistent with the Town’s Policy
and Procedures for Civic Naming of Streets, Buildings, Structures and Recreational Facilities
that the roadway currently known as Avenida Vida Buena be renamed and hereafter known as
“Keith McMahan Drive.”
NOW, THEREFORE, BE IT RESOLVED BY THE MAYOR AND COUNCIL OF
THE TOWN OF FOUNTAIN HILLS as follows:
SECTION 1. The roadway currently named Avenida Vida Buena is hereby renamed
Keith McMahan Drive.
SECTION 2. The Mayor, the Town Manager, the Town Clerk and the Town Attorney
are hereby authorized and directed to take all steps and to execute all documents necessary to
carry out the purpose and intent of this Resolution.
PASSED AND ADOPTED by the Mayor and Council of the Town of Fountain Hills,
November 17, 2011.
FOR THE TOWN OF FOUNTAIN HILLS: ATTESTED TO:
Jay T. Schlum, Mayor Bevelyn J. Bender, Town Clerk
REVIEWED BY: APPROVED AS TO FORM:
Julie Ghetti, Interim Town Manager Andrew J. McGuire, Town Attorney
1st QUARTER
REPORT ON
COUNCIL GOALS
FOR FY2011-12
November 17, 2011
November 17, 2011
Page 1 of 10
On December 16, 2010, the Town Council adopted Council Goals for FY2011-12 based on Strategic Plan
2010.
The following graph depicts progress that the staff has made toward achieving these goals since the
beginning of FY2011-12:
0 10 20 30 40 50 60 70 80 90 100
Recreational Opportunities and Amenities
Economic Vitality
Education, Learning, and Culture
Civic Responsibility
Environmental Stewardship
Civility
PERCENT COMPLETE
PROGRESS TO COUNCIL GOALS FOR FISCAL YEAR 2010 -11
Quarter 1
OVERVIEW
Page 2 of 10
Strategic Value: CIVILITY
Percent Complete: 75%
C1 Practice the art of civility in all public settings and encourage those around you to do the same.
Staff supports the concept and principle that civility serves as the foundation of our interactions and
relationships internally and externally by reaching out to local organizations and asking how the Town
and the organizations can work together to maintain open and respectful dialogue in advance of divisive
issues becoming controversial.
C2 Support community events and activities that create opportunities to build community and
friendship.
1. Build on success of current service events and opportunities.
“Make a Difference Day” was held on Saturday, October 22, 2011 from 7:30 a.m. to noon. The
event was coordinated by Volunteer Coordinator Heather Ware and her much appreciated planning
committee that included Nan Norton, Paul Appledorn, Boyce Baldwin, Pastor Steve Bergeson,
Victoria Caltabiano, Dan Foster, Bill Myhr, Jo Nelson and Mike Scharnow. Approximately 175
residents volunteered their time and skills to complete a variety of projects consisting of building a
wheelchair ramp, building fences, patching stucco, painting, clearing brush and overgrown
landscaping, cleaning closets, and cleaning garages. In addition, great progress was made at
Fountain Park with the Greening of Downtown project. This first “Make a Difference Day” in
Fountain Hills was a big success and we would like to continue to be a part of national “Make a
Difference Day” each fall, held on the fourth Saturday in October. The recipients of this event were
extremely grateful. One lady stated that with all the negative things going on in the world, this
event restored her faith in mankind. Some prepared food for the volunteers and many became
teary eyed when expressing their appreciation. Overall it was a very rewarding experience. Many of
the volunteers with “Make a Difference Day” want to continue to help the residents they served
during the event on an ongoing basis.
2. Provide new event to provide opportunity for community service and camaraderie building.
3. Support and contribute to state centennial activities and incorporate centennial activities.
Community Services staff help chair the local committee that continues to meet. A local event to
celebrate the centennial is being planned for Sunday, February 12, at the Community Center. An
application to the Arizona Centennial Commission has been prepared and will be submitted to have
this local event sanctioned as an official State Centennial event. The 2011 theme for the Holidays at
the Community Center this December is “Christmas through the Years – a Centennial Celebration of
the Holidays”.
4. Develop a proposal to reduce the cost of facility use and rental fees for residents and organizations
in Fountain Hills.
Two new proposals were approved this year in the new fee structure that was adopted at the
Community Center. One was to reduce the fee for local groups that book on a more frequent basis.
Additionally, the fees for audio visual use at the Community Center, which are again used often by
local groups, was reduced by half.
Page 3 of 10
5. Develop a program to encourage organizations to partner with the Town in facility maintenance and
upkeep.
The initiative is to meet with stakeholder groups to determine the parameters of a program that
would encourage regular user groups to participate in general maintenance. The majority of groups
that regularly use Town facilities are proud of their facility and willingly participate in the cleanup.
C3 Genuinely solicit and consider public and stakeholder feedback as part of the decision-making
process.
1. Encourage greater citizen participation in Town Halls.
Town staff has introduced the concept of “Citizen Town Halls” by inviting residents to visit their
Town Hall and meet with a Department Director from any department regarding any issues that
they would like to talk about. The first Citizen Town Hall in September had five resident attendees
and the second had two. Additional Town Halls are scheduled during the months of November and
December. Staff will continue to hold Town Hall on the second Wednesday of each month through
the budget season for residents to follow the process.
2. Expand web-based feedback instruments to encourage public stakeholder feedback.
The initiative is to utilize technology to survey citizen satisfaction with Town services and identify
areas for improvement. The Town recently added a survey to the website, asking residents for input
on what they would like to see in a new Town Manager.
3. Consider strategies that utilize social media as a feedback instrument.
The Town has updated the front page of the Town website to make it more dynamic with more
current information. For example, a link was provided to the Arizona Redistricting Commission
website so residents could follow the changes made to the Congressional and Legislative Districts.
As a result, more citizens contacted the Town on how to become engaged. Additionally, staff has
increased the posts to the Town’s Facebook and Twitter accounts to alert residents of ongoing
events.
Strategic Value: Environmental Stewardship
Percent Complete: 90%
ES3 Explore and implement new technologies and opportunities that will minimize noise, air, and
light pollution and reduce energy consumption.
1. Conduct and analyze Town energy audit and employ strategies to reduce energy consumption.
An Energy Audit has been completed. Three high-priority items from the audit were to install a new
energy management system (EMS), HVAC upgrades, and lighting retrofits to more energy efficient
lights and fixtures.
2. Investigate ways to reduce energy costs.
A new energy management system for the Town Center complex is currently being installed. Staff
will monitor the energy use data collected by the EMS to calculate energy savings. We will continue
to use the energy audit as a tool to implement priority energy saving measures on Town-owned
facilities in the future.
Page 4 of 10
3. Recommend sustainable practices.
Staff will continue promoting water conservation through our low-water landscape ordinance and
utilizing “Water Use It Wisely” as part of our public outreach and education for water conservation.
Staff works closely with Allied Waste and Recyclebank to educate and encourage residents on
increasing the landfill diversion rate of the Town’s curbside trash and recycling program.
Strategic Value: Civic Responsibility
Percent Complete: 80%
CR2 Discover, recognize, and utilize the talents of our citizens and use these assets to address
community needs.
1. Expand “Take Pride Day” where volunteers complete small jobs to promote facility maintenance and
upkeep of amenities, perhaps as a semi-annual event or as part of Centennial activities.
The initiative is to continue to build on the success of “Take Pride Day.” The FY11-12 budget
included a spring “Take Pride Day”; staff would like to propose foregoing the annual “Take Pride
Day” in lieu of expanding “Make a Difference Day”. Our staff does such a great job maintaining
Town-owned property that it is a challenge to create municipal projects for a “Take Pride Day”
event. National “Make a Difference Day” is more aligned with the strategic direction of utilizing the
talents of our citizens to address community needs, and we are confident it will grow larger each
year. The 2011 “Make a Difference Day” event was a huge success.
2. Establish a senior mobility program that uses volunteers to escort seniors to doctor’s appointments,
services, and other errands.
The Give-A-Lift program has been in existence since July of 2009. We currently have approximately
50 riders and are in desperate need of more volunteer drivers. Our Volunteer Coordinator will
continue to reach out to local organizations, at Volunteer Coffees, and through newspaper articles in
an attempt to recruit more volunteers for this program.
CR3 Foster a culture of public service and volunteerism.
1. Continue to utilize Volunteer Coordinator to foster volunteerism for activities and initiatives.
Our Volunteer Coordinator continues to actively recruit volunteers. There are application packets in
each of the kiosks at the Town Hall, Community Center and Library. The Volunteer Program is
featured on our website. In addition, our Volunteer Coordinator continues to speak at local
organizational meetings to discuss the numerous roles volunteers can fill. Periodic articles appear in
the Fountain Hills Times. Partnering with clubs and organizations, as well as the faith community,
brings new volunteers to the Town as seen in our recent “Make a Difference Day”. Our greatest
resource continues to be word of mouth.
2. Expand on the Adopt A Street program to include citizen stewardship of community assets.
Several public areas have now been adopted by a number of local groups that are assisting with the
maintenance of various community assets. These include the trails in the Preserve, the Desert
Botanical Garden, and the Low-Water and Desert Wildflower Gardens in Fountain Park. Volunteers
are also continuing to maintain the display of public art on a monthly basis.
Page 5 of 10
CR4 Implement a comprehensive communications plan to encourage informed citizen participation in
civic life.
1. Develop a communications strategy to effectively provide information to citizens.
The initiative is to develop a comprehensive citizen’s communications strategy which identifies how
citizens most often prefer to receive information about the Town and prescribe methods the Town
can effectively communicate with residents and other critical publics. Developing a comprehensive
communications strategy without staff dedicated to this initiative limits how comprehensive any
strategy can be. However, staff continues to communicate through appearances at local
organization meetings, Citizen Town Halls, monthly AveNEWS, weekly Manager’s reports, Facebook,
Twitter and Town website.
2. Develop a single community activities and events calendar to showcase Town, partner, and regional
activities and serve as a clearinghouse to communicate opportunities.
The Town website has a calendar that includes events that the Town is aware of; staff solicits
information from local organizations so that their events can be included on the calendar.
3. Close the loop on citizen inquiries and inform council members of final answers/resolution.
Citizens are encouraged to submit comments, complaints, or inquiries through the Town website’s
citizen portal, eFountain. The issue can then be tracked by both the citizen and staff (and Council)
as to the progress and/or resolution. The system sends an email to the citizen when the issue is
closed so they can see that their issue was addressed. Issues forwarded by the Town Council to staff
are also entered into eFountain to ensure that there is follow-up.
4. Utilize civic events to share information about Town issues.
The Town purchased a booth to participate in the Fountain Hills PTO Holiday Boutique on
December 4. Town staff will man the booth with brochures and information on Town services, as
well as have staff available to answer questions from participants on any Town issues.
CR7 Communicate the role of local government and clearly define the trade-offs between service
levels and amenities and the associated costs so residents can make informed choices.
1. Deliver budget presentations to identified community stakeholder groups.
The FY2012-13 budget process begins with the Council budget retreat on Thursday, November 17,
from 8:00 a.m. to noon at the Fountain Hills Community Center, and is open to the public. The
Town Council will consider the “tools” that are available for balancing a municipal budget each year,
which will become part of the discussion for the budget sessions in the spring of 2012.
2. Continue to present Citizens Academy.
The second annual Citizens Academy is scheduled to begin in February 2012 and will include
presentations from Administration, Community Services, Development Services, Law Enforcement,
the Fire Department, the Municipal Court, and the Fountain Hills Unified School District.
3. Create an easy-to-understand, meaningful document that translates the budget for public
consumption.
The Budget in Brief document will be enhanced to provide comprehensive but easy to understand
information for the public. The document is posted on the Town’s website.
4. Clearly communicate policy decisions and implications of decisions.
Included as part of the Budget in Brief document.
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5. Investigate the potential of becoming an Arizona We Want pilot community.
The Town applied to be considered but was not accepted; the Town will support the local business
that was accepted and contribute in any way that we can.
Strategic Value: EDUCATION, LEARNING AND CULTURE
Percent Complete: 65%
ELC2 Support partners in providing arts and cultural opportunities and amenities.
Staff presented recommendations to the Town Council to help streamline the special event process for
applicants, staff and the Town Council. The proposed recommendations were approved at the
November 3 Town Council meeting. Additionally, staff is working with representative from Fort
McDowell, and their enterprises, to better communicate and potentially jointly program for special
events.
1. Identify local talent and promote opportunities to showcase talents at community events and
activities.
Staff is researching options for this event, although feedback received thus far has been less than
enthusiastic for an event of this nature. Staff has recommended removing this event from the
budget for FY 2012-13.
2. Support public art walk.
Staff continues to support the public art walk and is looking to expand the private tour offerings by
reaching out to neighboring school districts. The art docent manuals have been updated to reflect
the new art acquisitions since last season. The orientation meeting was held to kick off the new
season of art walks.
ELC4 Position the community’s arts and cultural businesses, venues, and amenities as economic
drivers integrated into the Town’s comprehensive economic strategy.
1. Increase external awareness of and interest in public art.
This initiative was intended to provide a partial virtual tour of public art in Fountain Hills; once the
Town has a digital library of all the art pieces, the virtual tour will be available on the Town’s
website.
2. Continue to support Greening project.
Staff continue to work closely with the Greening of Downtown group and is close to finishing Phase
IV of the project. The planting of forty additional trees is being planned tentatively for this fall.
3. Continue to support the arts district.
The Town supports the arts district by coordinating the general maintenance of each piece of art
through volunteers, as well as hiring a professional to come in twice a year for maintenance.
ELC5 Encourage access to higher learning opportunities or the establishment of an educational or
training campus within our community.
1. Broker a commitment from an organization to establish an educational or training facility/program
in Fountain Hills. Report on activities to date.
The Town continues to maintain a relationship with Scottsdale Community College (SCC). After
several meetings and discussions, SCC’s desire to work with Fountain Hills appears to be leaning
more toward assisting in workforce training and development on a case by case basis for Fountain
Hills’ businesses rather than establishment of a program or facility in the community. After
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research on communities who have been successful in attracting institutions of higher learning, it
appears, among other factors, the communities tend to have a significant population growth pattern
with a trend toward a younger population base. We will continue to monitor opportunities and
respond appropriately.
Strategic Value: ECONOMIC VITALITY
Percent Complete: 40%
EV1 Develop a comprehensive economic development strategy for the Town’s future and work with
our partners to forward economic growth and awareness.
1. Develop a comprehensive community marketing plan/campaign.
This initiative is to determine theTown’s “brand” and develop a comprehensive branding strategy.
Both the Strategic Planning Advisory Commission and the Fountain Hills Chamber are working on
creating a brand to market Fountain Hills. The Chamber will be making a presentation to the Town
Council at the first meeting in December that highlights their branding efforts to date.
EV2 Develop and maintain a balanced, equitable, sustainable, local financing structure to support the
Town’s core government services at desired service levels.
1. Revisit the 2007 Revenue Enhancement Analysis Report and identify potential strategies for
consideration and/or implementation.
The Revenue Enhancement Analysis was prepared in 2007 and contains significant amounts of data
that compares Fountain Hills to similar communities both inside and outside of Arizona; some of the
data will be updated and included in the FY12-13 Council budget retreat on November 17.
2. Review and consider implementation of a storm water maintenance fee.
The stormwater fee was considered last year but did not receive Council support; the fee will be
presented as a “toolbox” item for the FY12-13 Council budget retreat discussion.
3. Consider establishing a financial sustainability commission to review and recommend strategies to
ensure long-term financial sustainability.
The initiative to consider establishing a financial sustainability committee to review and recommend
strategies to ensure long-term financial sustainability is a program that the Strategic Planning
Advisory Commission would like to move forward with. During the joint meeting between the Town
Council and the Strategic Planning Advisory Commission, there was significant discussion regarding
the direction in which Council would like SPAC to move.
EV4 Promote retention, expansion, and relocation of quality businesses.
Several strategies with specific focus areas are being used to implement this element of the
Strategic Plan.
Recruitment of retail businesses, which will provide products and services for Fountain Hills’
residents, has been and continues to be an emphasis.
The Town attended the International Council of Shopping Center’s (ICSC’s) Western Division
Conference & Deal Making, and partnered with six other Arizona communities on joint booth space
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as well as joint marketing. Fountain Hills, along with the six other Arizona communities and several
private sector business partners, hosted a networking reception at the show for selected invitees.
The Town also continues to build relationships with the real estate professionals who represent
retail space in Fountain Hills. To that end, the Town met with various leasing agents over the course
of the 1st Quarter, and continues to work with them to provide information and support for their
marketing efforts.
Recent retail activity includes the location of three new retail establishments in Fountain Hills:
Senor Taco (second location), Sherwin Williams, and Dunkin’ Donuts.
The attraction of businesses that will create quality jobs, increase daytime population, and build the
community’s economic base continues to move forward. Targeted business sectors for Fountain
Hills have been identified and align well with the Greater Phoenix Economic Council’s (GPEC’s)
target industry sectors. The Town is collaborating with GPEC to outreach to targeted business
sectors in Fountain Hills. The information will allow us to define and refine the competitive
advantages of locating a business in Fountain Hills, which is anticipated to be used as part of the
Town’s marketing for business attraction purposes. The questions have been drafted and the
methodology for contacting the existing businesses has been determined. Coordination with GPEC
is ongoing. The implementation of this data gathering strategy is planned for the 2nd Quarter of this
fiscal year. In addition, a list of businesses which Fountain Hills will contact to discuss expansion and
relocation opportunities has been completed.
1. Provide opportunities to receive feedback from those investing in our community.
The strategy outlined below is being used as a forum for an exchange of ideas with the Town and for
the Town to receive feedback on items which may be of concern.
2. Develop strategies that focus on business retention within the community.
The Town has been working with the Greater Phoenix Economic Council (GPEC) to plan and organize
an outreach effort to our existing businesses in specific sectors. The purpose is to gather
information from our existing businesses which will help define and refine the competitive
advantages of a Fountain Hills location. A questionnaire and timeline were drafted, and the specific
businesses to be contacted have been identified. The questionnaire will facilitate data gathering
and also allow input from the existing business base as to how the Town can improve the local and
regional business climate. The implementation of the existing business outreach is planned for the
2nd Quarter of this fiscal year.
3. Continue to review codes to identify opportunities to relieve businesses of unnecessary regulation.
A sign committee made up of two Councilmembers, two Planning and Zoning Commissioners, four
staff members, the President of the Chamber of Commerce, and five members of the business
community meet on a weekly basis to discuss changes to the Town’s Zoning Ordinance, specifically
signage. The committee has met 13 times over the past four months. The committee will
recommend a one-year extension of the sunset clause for A-frame and banner signs in December.
Numerous additional changes have been discussed to date; once all of the sign regulations are
reviewed, any proposed changes will be presented to the public at Open Houses and then they will
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go to the Planning and Zoning Commission for their review and recommendation to the Town
Council. It is anticipated that the first draft will be presented to the public in mid-2012, with review
by the Planning and Zoning Commission and adoption by the Town Council occurring sometime in
early fall of 2012.
4. Examine possibilities associated with acquisition of properties not used by school district for
possible business location or other municipal uses.
The initiative to examine possibilities associated with acquisition of properties not used by the
school district for possible business location or other municipal uses has not moved forward at this
time; the Four Peaks elementary school currently has a tenant is not available for Town use.
EV5 Promote Fountain Hills as a visitor destination.
1. Continue to support and partner with the Fountain Hills and Fort McDowell Tourism Bureau.
Staff regularly attends the bi-monthly meetings of the Visitor’s Bureau to share information about
upcoming events. Staff also meets regularly with Visitor’s Bureau staff to provide input on
marketing efforts related to events and Fountain Hills as a wedding destination. Staff recently met
with a representative from the Radisson Fort McDowell to discuss increased awareness of events
between the Town and resort and the Fort McDowell Yavapai Nation. Staff plans to increase
communication between the Town and all the relevant Fort McDowell enterprises moving forward.
EV6 Identify a slate of economic development tools and strategies (including tax incentives, fee
abatements, etc.) to stimulate economic growth.
1. Develop a strategy to focus new development and business relocation to the Downtown Core (along
Avenue of the Fountains).
Based on the Downtown Vision Plan, and the information and recommendations made at the ULI
AzTAP event, a strategy has been developed and is being implemented which focus efforts on new
business attraction to vacant spaces on the north side of the Avenue. The guiding principles are to
increase foot traffic and vibrancy while encouraging a complementary business mix. An updated
inventory of vacant space on the Avenue from Saguaro Boulevard to Verde River Drive has been
completed. Contact has been made with the leasing agents. A strategy to attract another anchor
business has been developed. A conceptual building layout is completed. In addition, a list of
businesses the Town desires to contact and discuss opportunities on the Avenue has been
completed.
2. Analyze and facilitate necessary rezoning (and related activities) to support future Lakeside District
development and look at other tools that might prepare us for making the Downtown Vision Plan
come to life as the economy improves.
Proposed road bond includes reconstruction of the Avenue of the Fountains and Saguaro Blvd.
intersection, which includes components of the Downtown Vision Plan.
Strategic Value: RECREATIONAL OPPORTUNITIES AND AMENITIES
Percent Complete: 30%
R2 Provide an interconnected, multi-use trail and bicycle system that promotes active living, physical
activity, education, and appreciation of our parks and natural resources.
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1. Utilizing the Urban Trails Plan, identify improvements along circuits that better accommodate and
promote multi-modal use of urban trails.
Staff continues to work with a consultant to develop an overall Urban Trail Plan to include signage
and trail markings. Current plans call for the proposed plan to be presented to the Council early in
2012.
2. Provide analysis of pedestrian movements with the Town and identify interconnect gaps.
A sidewalk map has been created. Community and Development Services have developed a
preliminary Urban Trails Plan.
3. Work with Sonoran Conservancy and other organizations to expand and maintain Preserve Trails.
Staff continues to support the efforts of the MMPC and is working with the commission on possible
expansion of the trail system to include a link to the Preserve trail system from Scottsdale.