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HomeMy WebLinkAbout180110Po \� NOTICE OF THE JOINT SESSION BETWEEN THE FOUNTAIN HILLS TOWN COUNCIL AND --qmwmw-- FOUNTAIN HILLS CHAMBER OF COMMERCE BOARD Mayor Linda M. Kavanagh Vice Mayor Dennis Brown Councilmember Nick DePorter Councilmember Henry Leger Paul Perreault, Jr., Chair Audrie Ouellette, Secretary Dr. Patrick Sweeney, Boardmember Christopher Siino, Boardmember Merita Kraya, Boardmember Suzanne Nann, Boardmember Dan Margolis, Boardmember Councilmember Alan Magazine Councilmember Art Tolis Councilmember Cecil A. Yates Rosaria Cain, Vice Chair LeeAnn Torkelson, Treasurer Christine Colley, Boardmember Boe James, Boardmember Brian Horvath, Boardmember Nathan Watters, Boardmember Gregory Golucci, Boardmember TIME: 7:30 A.M. — 8:45 A.M. WHEN: WEDNESDAY, JANUARY 10, 2018 WHERE: FOUNTAIN HILLS COMMUNITY CENTER (Grand Ballroom) 13001 N. La Montana Drive, Fountain Hills, AZ 85268 Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town's various Commission, Committee or Board members may be in attendance at the Council meeting. Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-602.A.9 have been waived. • CALL TO ORDER — Mayor Linda M. Kavanagh & Chair Paul Perreault, Jr. zAcouncil packets\2018\j 180110\] 180110a.docx Page 1 of 2 AGENDA 1. Overview of civic -related partnerships between the Town of Fountain Hills and the Fountain Hills Chamber of Commerce: a. Mayor's State of the Town Event b. Candidate Breakfast Forums c. Mayoral Debate d. Chamber Events: Great Fair/Festival of the Arts, Thanksgiving Day Parade, Stroll in the Glow 2. Update relating to the Town of Fountain Hills' Special Events and tourism program 3. Update on the Fountain Hills Chamber of Commerce Visitor Center 4. Update relating to the Town of Fountain Hills' Economic Development and the long-term Economic Development Plan 5. The proposed Special Election (May 15, 2018) for the purpose of submitting the question to the voters relating to establishing a Town Primary Property Tax 6. Adjournment DATED this 2nd day of January, 2018. f The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1- 800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Council with this agenda are available far review in the Clerk's ojjice. z:\councilpackets\2018\jl8011O\jl8011Oa.docx Page 2 of 2 oo�lyTAINf� NOTICE OF THE 4 JOINT SESSION BETWEEN Q. THE FOUNTAIN HILLS TOWN COUNCIL AND FOUNTAIN HILLS CHAMBER OF COMMERCE BOARD Mayor Linda M. Kavanagh Vice Mayor Dennis Brown Councilmember Nick DePorter Councilmember Henry Leger Paul Perreault, Jr., Chair Audrie Ouellette, Secretary Dr. Patrick Sweeney, Boardmember Christopher Siino, Boardmember Merita Kraya, Boardmember Suzanne Nann, Boardmember Dan Margolis, Boardmember Councilmember Alan Magazine Councilmember Art Tolis Councilmember Cecil A. Yates Rosaria Cain, Vice Chair LeeAnn Torkelson, Treasurer Christine Colley, Boardmember Boe James, Boardmember Brian Horvath, Boardmember Nathan Watters, Boardmember Gregory Golucci, Boardmember TIME: 7:30 A.M. — 8:45 A.M. WHEN: WEDNESDAY, JANUARY 10, 2018 WHERE: FOUNTAIN HILLS COMMUNITY CENTER (Grand Ballroom) 13001 N. La Montana Drive, Fountain Hills, AZ 85268 Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call; a quorum of the Town's various Commission, Committee or Board members may be in attendance at the Council meeting. Notice is hereby given that pursuant to A.R.S. § 1-602.A.9, subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded and, as a result, proceedings in which children are present may be subject to such recording. Parents, in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made, the Town will assume that the rights afforded parents pursuant to A.R.S. § 1-602.A.9 have been waived. • CALL TO ORDER — Mayor Linda M. Kavanagh & Chair Paul Perreault, Jr. zAcouncil packets\2018\j 180110\] 180110a.docx Page 1 of 2 AGENDA 1. Overview of civic -related partnerships between the Town of Fountain Hills and the Fountain Hills Chamber of Commerce: a. Mayor's State of the Town Event b. Candidate Breakfast Forums c. Mayoral Debate d. Chamber Events: Great Fair/Festival of the Arts, Thanksgiving Day Parade, Stroll in the Glow 2. Update relating to the Town of Fountain Hills' Special Events and tourism program 3. Update on the Fountain Hills Chamber of Commerce Visitor Center 4. Update relating to the Town of Fountain Hills' Economic Development and the long-term Economic Development Plan 5. The proposed Special Election (May 15, 2018) for the purpose of submitting the question to the voters relating to establishing a Town Primary Property Tax 6. Adjournment DATED this 2nd day of January, 2018. f The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1- 800-367-8939 (TDD) 48 hours prior to the meeting to request a reasonable accommodation to participate in this meeting or to obtain agenda information in large print format. Supporting documentation and staff reports furnished the Council with this agenda are available far review in the Clerk's ojjice. z:\councilpackets\2018\jl8011O\jl8011Oa.docx Page 2 of 2 fountain'�hills Tourism Division Report Joint Fountain Hills Town Council and Chamber of Commerce I 1/10/2018 Report Prepared by Town of Fountain Hills Tourism Division Staff VISION The vision of the Tourism Division is to draw more visitors to the area by way of special events and activities. The short-term benefits of this campaign will be seen in guest spending within the area at restaurants, hotels, retail establishments, gas stations, etc. The long-term benefits will result in a new perception of Fountain Hills, notoriety as an event destination, increased residency, and increased business recruitment. These elements will combine for a strong tax base and robust local economy, while offering a high quality of living for our residents. ANALYTICAL DATA Gross Hotel Room Sales Tax: • The Town of Fountain Hills saw a 29% increase in gross hotel room sales tax in calendar year 2015 as compared to calendar year 2016 which saw a 19% increase. Online Media Data Experiencefountainhills.org • June 2016 - 2017: 53,011 users viewed 188,607 pages with an average of 1:44 time spent on page. 23.6% of those users were new users to the website. • Most popular cities: Phoenix, Scottsdale, Fountain Hills, Los Angeles, Mesa, Tempe, Gilbert, Chandler, Gilbert and Glendale Facebook • At the conclusion of the first half of the fiscal year 2017/2018 we are reporting 76,861 users have viewed 270,638 pages. 24.3% of those users are new users to the site. • "Likes" up 15% from July2016 through June 2017 • Engagement: 950,509 impressions with an average of 3,614 impressions per post Official Visitor's Guide • Just over 22,000 guides were distributed to Sky Harbor and Mesa Gateway airports, local and statewide hotels, restaurants, tour/activity operators and CVB's ECONOMIC IMPACT DRIVERS Special Event Initiatives The Town of Fountain Hills is proud to welcome several new special events to town including: Next Generation Disc Golf Championship Caribbean Christmas 5k Run Magic Bird Goes Native Festival St. Patrick's Irish Fountain Fest Special Events that Drive Hotel Room Stays: Cliff Drysdale CopperWynd Pro Challenge Women's Tennis Tournament Fourth at the Fountain Craft Classic Half Marathon & 5K Fountain Festival of Arts & Crafts Next Generation Disc Golf Championship Magic Bird Goes Native Festival The Great Fair Memorial Disc Golf Championship Fountain O'Green Artisan Market Thunderbirds Fine Art and Wine Affaire MARKETING & ADVERTISING STRATEGIES Marketing Initiatives New Initiatives: Amplified Story Campaign with Arizona Office of Tourism partner Madden Media Publication Name Ad size/color Issue date Distribution Circulation Number 2018 Amplified Story Online Targeted Website with Campaign - Madden Story Article Winter 2018 Targeted Regional 300,000 Media Advertising Terminal 4 escalator 10 -second video advertisement in Sky Harbor International Airport Name/type of audiovisual Target Audience Quantity Distribution Types of Metrics material Digital Ad Space in Sky All Airport Terminal Lamar Advertising Performance: Harbor International Airport 4 Travelers 1 Agency Potential to Reach 4 Million Travelers Continuing Initiatives: Expanded Digital Retargeting Campaign to drive traffic o Potential for 500,000 in combined in campaign series impressions Digital Media Name of Site Website Address Ad Target Market Dates Description Online Re- Phoenix, Vici Media www.experiencefountainhills.org targeting and Scottsdale, Mesa January - April trackbacks and Glendale Home Run and Program Advertisement sponsor for the Chicago Cubs spring training season at Sloan Stadium in Mesa Type of Placement Location Size Dates Types of Metrics Performance: Cubs Spring Training Home Run Score Approximate Sloan Stadium Board and Spring 2018 Sponsorship event attendance Season Program of 226,933 Hole #4 sponsor and Program Advertiser at the Waste Management Phoenix Open Type of Placement Location Size Dates Types of Metrics Performance: Approximate Golf Hole Sponsorship TPC Hole #4 Spring 2018 event attendance of 655,434 Publication Name Ad size/color Issue date Distribution Circulation Number Distributed to all Waste Management Full Page 4C Ad Spring 2017 patrons to the 20,000 Phoenix Open Program event Four (one-half page) advertisement layouts in Phoenix Magazine Publication Name Ad size/color Issue date Distribution Circulation Number Paid subscriptions 1/3 Page/Full Fall 2017/Spring and placed in 16 Phoenix Magazine 78,479 Color 2018 Arizona Valley resorts. Visitor Guide display in Sky Harbor and Mesa Gateway Airports Name/type of printed Target Audience Quantity Distribution Types of Metrics material Direct mailing to Performance: Town of Fountain Hills Arizona & Airports, CVB's, Number of guides Official Visitors Guide 25,000 California residents Visitors Centers and given out during Resorts the year Area Map highlight with Madden Media Area Map Publication Name Ad size/color Issue date Distribution Circulation Number 130 Different 2017 Phoenix Area Map - Map Inset/Full CVB's, Hotels, Winter 2017 Chamber of 280,000 Madden Media Color Commerce and shopping plazas Full page advertisement in Play Ball Magazine - Cactus League distribution Type of Placement Location Size Dates Types of Metrics Sky Harbor, 10 Full Page Play Ball Magazine Arizona Stadiums Magazine Ad Spring 2018 and Online Performance: Approximate Distribution of 100,000 Cactus League newspaper insert in all major newspapers of all cactus league home cities o In January, more than 900,000 copies of the Cactus League Insert will be printed and inserted into the hometown teams' major newspapers. Cactus League Newspaper Insert reaches visitors before they arrive with plenty of time to plan their trip and decide where to eat, stay and play. • Chicago Daily Herald • Cleveland News Herald • Los Angeles Times • Milwaukee Journal • San Francisco Examiner • Seattle Times o Inserts are also distributed at statewide Visitors Centers and given away at team FanFests that take place around the country in January & February. o On-line exposure will surpass 2 million unique visitors of the Cactus League insert. o A complete Spring Training schedule and information is included in the Insert to promote baseball fans coming to Arizona in March to catch a game and support their team. Type of Placement Location Size Dates Types of Metrics Cactus League Newspaper Insert Tourism Media Plan Newspaper Insert Standard Insert Spring 2018 Size Performance: Approximate Printing Distribution of 900,000 Marketing Message(s): "We could tell you about our neighborhood restaurants, our hidden adventure, our small town charm and our stunning views -but come see foryourself. We'll save you a seat!" "Get Out of the Valley and Into the Hills" Our Goals: a) To build awareness of Fountain Hills as a destination. b) To help brand Fountain Hills as a premier outdoor recreation and events destination in Arizona. c) To market Fountain Hills as a residential and visitor recreation destination. d) To keep our audience up-to-date with relevant, inviting and timely Fountain Hills Tourism news. e) To generate buzz and awareness by prompting more searches, website hits, social media engagement, emails and phone calls. f) To provide appropriate and easily accessible platforms for our audience to interact with us and ask questions, make comments and engage in conversation. g) To help foster a relationship between the Town of Fountain Hills Tourism Division and the audience we serve. Target Audience: a) Residents Our targeted local audiences are identified geographically as, but not exclusive to: Scottsdale, Mesa, Gilbert, Queen Creek and Chandler. Within these communities, we have identified families and young professionals as the ideal candidates to market Fountain Hills as an events and weekend recreation destination. b) Valley Visitors Our alternate market is visitors to the Valley and encouraging them to include Fountain Hills on their vacation itinerary. Many Valley visitors are here for popular winter activities such as the Waste Management Phoenix Open and Spring Training. Our target is to invite them to Fountain Hills as part of their Valley experience. STRATEGIC GOALS TASK LIST - QUICK REFERENCE Goal #1- Communication and Outreach Tourism is a key part of the Town of Fountain Hills economic profile. As such, everyone is a stakeholder, including local residents, private businesses, government agencies as well as visitors. Objective #1- Create and maintain positive stakeholder relationships, interactions, and partnerships. Tasks Lead Responsibility Status/Completion Date ❑ Work to develop learning and collaboration Tourism Supervisor/ 2017 opportunities with the Chamber of Commerce Tourism Coordinator/ Chamber of Commerce CEO Goal #2 - Destination Marketing and Promotion Destination marketing and promotion are at the heart of the Fountain Hills tourism's mission. The following marketing programs are integral to developing a sustainable tourism economy. Fountain Hills currently promotes a variety of destination elements including the following: Reason for visiting: Outdoor Adventure Heritage Golf/ Spa retreat Special Events Arts and culture Winter Respite Objective #1- Market Fountain Hills as a premier Destination and therefore function as a Destination Marketing Organization (DMO). Tasks ❑ Continually enhance the visitor center in an effort to provide a quality experience and additional length of stay. Stock on a monthly basis with: Visitors Guide Dining Guides Calendar of Events Hiking Maps Art Walk Guides Photos for Welcome Center Television slide show Goal # 5 - Tourism Product Development Lead Responsibility Tourism Coordinator/ Chamber of Commerce The "Tourism Product" includes a number of key components including the physical aspects and emotional elements that combine to provide a unique travel experience. The physical elements of the tourism product include the natural setting, the infrastructure and super structure of a destination the emotional components of the tourism product includes industry employees, cultural and historical resources and overall destination hospitality. These elements combine to provide an overall tourism experience including everything from events and activities to dining, shopping, etc. Goal # 6 - Strategic Alliances Fountain Hills continues to build and develop its strategic alliances within the industry. These alliances include those within our community, within the valley, as well as those around the state. Objective #1 - Continue to work with and develop key strategic alliances within the tourism industry to promote all there is to see and do in Fountain Hills. Tasks Lead Responsibility Status/Completion Date ❑ Explore a cross -functional Visitor's Center with Chamber of Commerce ❑ Work with Chamber of Commerce to continue to facilitate and present the Tourism Award of the Year Tourism Supervisor/ On -Going Tourism Coordinator/ Chamber of Commerce CEO Tourism Supervisor/ On -Going Tourism Coordinator/ Chamber of Commerce CEO fountain): hills Town of Fountain Hills Tourism Economic Impact Study 0 M a 0 M 0 M M:0 M:a:W:a =:0EM:a:M:0: Event Snap Shat ::::::::::::::: :0 . : Ax : 0M ::: ............... Fountain Festival of Arts & Crafts o Average daily spend][ n /a /o of non -local of spectators spectators who are Total Spectator Day Visitors on non- resident in the host Admissions accommodation casual visitors items economy � �0 a�-0 0 0 M-0 0 M MVisitor surveyResults :;: ::;:;:;:;:;:;0 0 0 : ■ ■ ■ ■ ■ ■ ■ ■ ■ r ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ How many people are in your party today? ■ 1-3 (76.02%) 0 4-6 (21.25%) ■ 7-9 (1.63%) 0 10+ (1.09°x6) Have you Visited Fountain Hills Before? 0111 U00 0 Indication E I am a resident 0 1 have visited before ■ This is my first time visiting Where are you visiting from? J Location 0 Chandler 0 Gilbert E Glendale 0 Mesa 0 Peoria . Phoenix San Tan Valley 0 Scottsdale E Tempe 60% indicated spending $50> more than 50 dollars at the event Please indicate on average, how much money you are planning on spending today? 200 100 0 --------- Count $0 0 $1 - $20 E $21 - $50 0 More than $50 ------------------------------------- - - - - -- LET'S GET SOCK" ,. Now do we know that our marketing initiatives are effective? We measure where our visitors area hearing about us! How did you hear about this event today? 200 100 0 ■■■ss L■� Survey Indication A Friend E Resident 0 Facebook & Twitter N Experience Fountain HIIls.org E Arizona Republic Newspaper 0 Town Website fh.az.org FH Times Newspaper N Fountain Hills Connection F.. Town Center Advertisements 0 Valley Guide Magazine 'ResitlenYwas noted highest at 5 3. 8 % Followed closely by 'A Friend' Did you, or are you planning on eating at a local restaurant today? 250 ------------------------------------------------------------------------------------------------- 200------------ 150 100 - --------- ----- _____________ 50 ______________ ___________ _--_-________- Count Yes 0 No 61.19 % Indicated 'Yes'to eating locally 0 M aE 0 ME 0 ME 0 M0 0 N0 0 00 0 aE MM a0 M0 : Ma : MM : M0 : W0 visitor Ratin A -MM am0 .M0 : M0 .M M0 ■* M0 ■: ■0M :xz .aiWz : MME :.M N.N■aE :■MM ;. M. Not Impressed at all 1 2 3 01(0%) ■ 2 (0%) 03(l.61%) E4(13.14%) ■ 5 (85.25%) 85.25% rated FH with a 5 A PROJECT BY: � r r r ■ r • r ■ • ■ ■ ■ r r ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ 4 Very Impressed 01(0%) M2(0%) 03(0.28%) 04(7.18%) M5(92,54%) 92.54% said they would return for another visit • FOR MORE INFO, VISIT: ExpeHeneefountaiAiIIs.org fountain hills ■0 0 M 8 .M N 0 a . . ■ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shur s AAI° ECONOMIC o u n t a i n h i I I s I DEVELOPMENT ountainhillsl VIBRANT ECONOMY - SMART GROWTH - QUALITY OF LIFE SCENIC BEAUTY Economic Development Update • Retail Recruitment Campaign • Park Place commercial space • Vitargo • Microbrewery • Project Time • Project Java • Shea/Palisades property • Fairfield Inn The Economic Development Plan— Long-term objectives The Economic Development Plan consists of three Economic Objectives and five Focused Approaches. EconomicFocused Objectives Approach Grow Our Economy Maximize Our Talent Enhance Our community Business Attraction pualne55 Retention & Expansion Entrepreneurial Development Foundational Maintenance I annnal catalysts & scientlBc services Healthcare, Medical, Biosciences & Wellness Finance & Insurance Tourism & Recreation Retail Educadon Each approach has a prioritization (short, Intermediate and longterm) for the action steps. Current intermediate and long-term objectives Business Attraction new business growth to diversify the Fountain Hills Intermediate 1) Implement office recruitment strategies 2) Initiate a higher education feasibility study 3) Initiate a healthcare and wellness feasibility study 4) Identify and communicate with targeted business owners 5) Develop multi- day major events while ensuring viability of existing events 6) Implement a program to attract more group tours Long-term 1) Identify opportunities to connect directly with retailers 2) Actively pursue a first class performance venue in Fountain Park 3) Explore feasibility and initiate strategies to expand hospitality facilities Business Retention and Expansion Goal: Retain and Expand existine businesses. Intermediate 1) Utilize an electronic tool/system specific for business retention 2) Conduct annual economic summit to understand business needs and changes Entrepreneurial Development Goal: center Intermediate 1) Partner with business start-ups and mentoring Foundational Maintenance Goal: Ensure that the tools, systems, and structures effectively support economic growth. Intermediate 1) Communicate incentives adopted by the Council to targeted businesses 2) Facilitate regulatory modifications to enhance economic development activities Long-term 1) Adequately fund and maintain capital improvement projects 2) Collaboratively pursue funding strategies that meet current and future needs Locational Catalysts Goal: Revitalize and maximize the economic opportunities of Long-term 1) Identify and mitigate land use restrictions and zoning within downtown 2) Identify and assess vehicular and pedestrian conflicts in downtown 3) Evaluate downtown parking quantity and quality 4) Ensure proper maintenance of downtown public and private infrastructure 5) Support a diversified retail and restaurant mix in the Downtown Avenue District 6) Establish a vision for future commercial corridors beyond downtown.