HomeMy WebLinkAbout110913PZ:\Council Packets\2011\WS9-13-11\110913WSA.doc Page 1 of 1
NOTICE OF THE
WORK STUDY SESSION OF
THE FOUNTAIN HILLS TOWN COUNCIL
TIME: 5:30 P.M.
WHEN: TUESDAY, SEPTEMBER 13, 2011
WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS
16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ
Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call ; a
quorum of the Town’s various Commissions or Boards may be in attendance at the Work-Study Session.
ALL WORK-STUDY ITEMS LISTED ARE FOR DISCUSSION ONLY. NO ACTION CAN OR WILL BE TAKEN.
The primary purpose of work session meetings is to provide the Town Council with the opportunity for in -depth discussion
and study of specific subjects. Public comment is not provided for on the Agenda and may be made only as approved by
consensus of the Council. In appropriate circumstances, a brief presentation may be permitted by a member of the public or
another interested party on an Agenda item if invited by the Mayor or the Town Manager to do so. The Presiding Officer may
limit or end the time for such presentations.
AGENDA
1. CALL TO ORDER AND ROLL CALL – Mayor Schlum
2. PRESENTATION by Debbie Yin and Angela Strohan relating to a Fountain Hills URBAN
GARDEN AND LEARNING CENTER.
3. PRESENTATION on THE HISTORY OF THE AVENUE OF THE FOUNTAINS MEDIAN,
current conditions and future improvements.
4. PRESENTATION by Mike Tyler, Anchor Business Consulting on establishing a Fountain Hills
BUSINESS INCUBATOR and DISCUSSION of a POSSIBLE FUNDING request.
5. ADJOURNMENT.
DATED this 8th day of September, 2011.
Bevelyn J. Bender, Town Clerk
The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1-800-367-8939
(TDD) 48 hours prior to the meeting to request a reasonable accommodation to attend this meeting or to obtain agenda informat ion in large print format.
Supporting documentation and staff reports furnished the council with this agenda are available for review in the Clerk’s office.
Mayor Jay T. Schlum
Councilmember Dennis Brown Councilmember Cassie Hansen
Vice Mayor Dennis Contino Councilmember Henry Leger
Councilmember Ginny Dickey Councilmember Tait D. Elkie
Z:\Council Packets\2011\WS9-13-11\110913WSA.doc Page 1 of 1
NOTICE OF THE
WORK STUDY SESSION OF
THE FOUNTAIN HILLS TOWN COUNCIL
TIME: 5:30 P.M.
WHEN: TUESDAY, SEPTEMBER 13, 2011
WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS
16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ
Councilmembers of the Town of Fountain Hills will attend either in person or by telephone conference call ; a
quorum of the Town’s various Commissions or Boards may be in attendance at the Work-Study Session.
ALL WORK-STUDY ITEMS LISTED ARE FOR DISCUSSION ONLY. NO ACTION CAN OR WILL BE TAKEN.
The primary purpose of work session meetings is to provide the Town Council with the opportunity for in -depth discussion
and study of specific subjects. Public comment is not provided for on the Agenda and may be made only as approved by
consensus of the Council. In appropriate circumstances, a brief presentation may be permitted by a member of the public or
another interested party on an Agenda item if invited by the Mayor or the Town Manager to do so. The Presiding Officer may
limit or end the time for such presentations.
AGENDA
1. CALL TO ORDER AND ROLL CALL – Mayor Schlum
2. PRESENTATION by Debbie Yin and Angela Strohan relating to a Fountain Hills URBAN
GARDEN AND LEARNING CENTER.
3. PRESENTATION on THE HISTORY OF THE AVENUE OF THE FOUNTAINS MEDIAN,
current conditions and future improvements.
4. PRESENTATION by Mike Tyler, Anchor Business Consulting on establishing a Fountain Hills
BUSINESS INCUBATOR and DISCUSSION of a POSSIBLE FUNDING request.
5. ADJOURNMENT.
DATED this 8th day of September, 2011.
Bevelyn J. Bender, Town Clerk
The Town of Fountain Hills endeavors to make all public meetings accessible to persons with disabilities. Please call 480-816-5100 (voice) or 1-800-367-8939
(TDD) 48 hours prior to the meeting to request a reasonable accommodation to attend this meeting or to obtain agenda informat ion in large print format.
Supporting documentation and staff reports furnished the council with this agenda are available for review in the Clerk’s office.
Mayor Jay T. Schlum
Councilmember Dennis Brown Councilmember Cassie Hansen
Vice Mayor Dennis Contino Councilmember Henry Leger
Councilmember Ginny Dickey Councilmember Tait D. Elkie
September 13, 2011 1
Fountain Hills
Urban Demonstration Garden
&Learning Center
(FHUDG & LC)
Town Council Work Study
September 13, 2011
September 13, 2011 2
The Urban Demonstration Garden & Learning Center =
Significant opportunity
to the Town of Fountain Hills
Bringing Economic Vitality &
Downtown Vibrancy
September 13, 2011 3
Introduction
Our goal today is to introduce:
•State-of-the-art innovative concepts for the
Urban Garden
•Unique Learning Center of Excellence concepts
•Partnership concepts for R&D
•Opportunities to grow Fountain Hills’ downtown
core with “Green” businesses, become a vibrant
Center of Excellence in wellness, education and
entertainment, and to promote Research &
Development activity in the Garden
September 13, 2011 4
FHUDG & LC
Committee Members
•Jerry Butler –current Chair & Project Leader of Greening of Downtown
since Fall, 2009
•Jenny Willigrod –current Finance Chair of Greening of Downtown since
Fall, 2009 –Vice-President of FHCCA
•Mary Ann Michaels –Founder of original Fountain Hills Community
Garden & Learning Center concept -MCO Realty realtor
•Angela Strohan –Member of Greening of Downtown since Fall, 2009 –
Landscape Architect –member of Planning & Zoning for Town of FH
•Kathy Worrell –Liaison from Community Development, Town of FH
•Dave Wooden –Fundraising
•Debbie Yin –current Member of Greening of Downtown since Fall, 2009 –
Program Chair of FHUDG & LC
Proposed Advisors
Mark Mayer, Phil Yin, Patti Milligan, Leah Bushman, Betty Matthews,
Karen Klein
September 13, 2011 5
Our Mission
•To promote the Urban Demonstration Garden &
Learning Center as a unique and state-of-the-art
innovator in low -water use, small space above
ground gardens, applying the latest technologies in
low-impact and sustainable gardening practices utilizing
innovative containers, soils, and composting practices
•To promote both the Garden and Learning
Center as vibrant centers of excellence in
wellness, education and entertainment to our
Town’s community and beyond
•To promote and provide future research &
development activity in the Garden and Learning
Center
September 13, 2011 6
Our Goals
•Be recognized locally and nationally for our
Center of Excellence Urban Demonstration Garden,
Learning Center & R&D model
•Provide an excellent and local nutritional
food source to our community & nearby neighbors
•Bring expertise and standards of excellence
in our R&D program, growing our capability and
capacity
•Make Fountain Hills the “Destination & Go-
To Place”in Arizona for all things “Green”
•Become financially sustaining to achieve and
maintain our mission and strategic plan
September 13, 2011 7
Urban Demonstration Garden & Learning Center
proposal
•Proposed drawings/location of Garden and
Learning Center
•Urban Demonstration Garden
–State-of-the-art practices in
•low -water use small space gardens
•Vertical wall gardens
•Horizontal raised gardens
•Succulent wall art gardening
September 13, 2011 8
September 13, 2011 9
September 13, 2011 10
Urban Demonstration Garden & Learning Center
proposal
Learning Center of Excellence
–Develop educational & wellness programs
with gardening seminars/conferences and
demonstrations, wellness programs along with
training expos for volunteers
–Develop cooking classes/seminars using
garden produce
–Provide artisan displays of art, sculptures,
photography, lighting, landscape, garden design
–Provide a venue and gathering place for
music/performances/children’s parties, meetings,
special events
–Build partnerships with Library, Community
Center, Town personnel, Schools, Local business
community, Chamber, Business Vitality group,
Farmer’s Market groups, local chefs, horticulturists,
master gardeners, Medical community, Solar co’s
etc.
September 13, 2011 11
Research & Development
•Three segments of future partnerships in R&D
–Commercial Green businesses
•For new product development & current product improvement
•For networking opportunities with
researchers/developers/technology/government entities
–Research and Development Partnerships
ASU, UofA, Biodesign, water conservationists, Desert Botanical
Garden, SCC Environmental grp, Singh Farms, ACGA, Desert
Garden Institute
•For collaboration with product improvement/development/research
–Federal/Local/State Government Partnerships
FH Economic Dev., AZ Dept. of Commerce, AZIGG, GPEC, ASU
Skysong, Small Business Assn., Maricopa Cty Extension service
•For collaboration with programs/education/funding opportunities
September 13, 2011 12
Strategic Plan
•Be Fountain Hills’ & Arizona’s premier Urban
Garden & Learning Center non-profit dedicated to
state-of-the-art gardening concepts, learning
center activities & lifelong education programs -
providing healthy, local produce and state-of-the-art excellence in
gardening practices using raised bed, small space innovative
gardening techniques.
•Be Fountain Hills’ & Arizona’s Future Research &
Development center to promote innovative urban
gardening practices -from development of seedlings, soils,
composting, nutrients, small space/ raised bed containers,
sustainability practices, & education
How is this a catalyst for
the economic vitality in Fountain Hills?…
September 13, 2011 13
Benefits & Added Value
to Fountain Hills
The Urban Demonstration Garden & Learning Center =
Significant opportunity
to the Town of Fountain Hills
Stimulate Economic Vitality & Downtown Vibrancy
•New Market segment in
–State-of-the-art concepts in gardening -perfect for the urban lifestyle &
Arizona climate
–New “Green” business development opportunities
–Future Research & Development programs and partnerships
•Increase in …
–New business development/attraction –to this new Market segment
–Tourism increase potential
–Sales tax dollars increase potential
–Lifelong education and wellness program partnerships
–Lifestyle and activity partnerships with the Arts, Music, Culture and
Theatre
September 13, 2011 14
Added Value to Fountain Hills
Council Goals & Initiatives in partnership with
Urban Garden/Learning Ctr.
•Goal 1 –Education, Learning & Culture –educational
programs to schools, showcase local performing arts talent
•Goal 2 –Environmental Stewardship –educational
programs on environment, water conservation
•Goal 3 –Civility & Neighborliness & Cooperation –
promote community gathering at the Garden
•Goal 4 –Civic Responsibility –volunteering, participation in
Comm. Enrichment Commission
•Goal 5 –Economic Vitality –new business opportunities,
development of Downtown, educational outlet, AZ Centennial
participant
•Goal 7 –Public safety, health & welfare –Comm. Health &
Wellness fair participant
•Goal 8 –Recreational opportunities & amenities –part of
Urban trail system, Garden recreational programs
September 13, 2011 15
Timelines …
Forge partnerships/Education
Fundraising Phase I/Education
Implementation –Phase I
Fall 2012
Fall 2011 Summer 2012
Fall 2011 Summer 2012
September 13, 2011 16
Estimated initial costs
•Land … donated
•Water / Power … $10,000
•General Improvements … $50,000
•Kitchen … $10,000
•Operations … tbd
September 13, 2011 17
In Conclusion …
Our goal today was to introduce:
•Urban Gardens concepts –
unique -state-of-the-art -innovative
•Learning Center of Excellence concepts –
wellness/education/entertainment-focussed
•R&D partnerships –
unique –green-focussed
•Opportunity to grow Fountain Hills’ downtown core with
-“Green” businesses,
-a vibrant Center of Excellence in wellness, education and
entertainment, and
-as a focal point for industry-wide research & development projects/activities
Our question is:
•Will the Council support this project and encourage refinement of ideas?
If YES, our next step will be to provide a detailed Business Plan
and continue the dialogue
September 13, 2011 18
Thank you!!
Questions/Discussion?
September 13, 2011 19
Possible follow-up to questions
•Promote the Garden/Learning Center? Website, Twitter, Facebook, Blogs,
Newsletter, Town site, Magazines, newspapers, other websites and links on like -
minded sites such as arizonafarmersmarket.com, greenzona.org, Gro-Well, etc.
•Financial stability? Partnerships/Donors to help us GROW -FH Library, Comm. Ctr,
Town depts, Farmer’s Mkt, Solar Co’s, Chamber, Theater, Business Comm., Medical
Comm., Art Galleries, Local restaurants, Schools, Resorts/Hotels, Fitness clubs,
Solar co’s, Water co, etc. Outside FH –ASU, UofA, Farmer’s Mkts, Desert Botanical
Garden, SCC Env. Group, ACGA, Water conservation groups, Master Gardening
groups, MCSO, Ft. McDowell, Singh Farms, Valley restaurants, ASU Skysong,
AZIGG, GPEC, Desert Garden Inst., Techsoup, grant opportunities, etc.
•Ongoing financial help? Donation/Membership Opportunities –Become a member,
sponsor a garden, join as a child or teen, join as a monthly giver, donate to a project,
sponsor a “bed” or “tree”, donate with a planned giving, become a corporate
sponsor/partner, hold special event fundraisers, etc.
•Keep Growing partnerships? –call out for great ideas in the Garden/Learning Center
regularly –health/fitness activities, art/music, youth development, environmental
stewardship, cooking events, lifelong education programs, arts/craft projects for
kids/adults, start a beehive, kids/adults planting in the Garden, disperse ladybugs, be
a composter, Great Food Day in Oct., volunteer opportunities, etc.
Council Work Study Session
September 13, 2011
Avenue District Key Elements
•Connectivity to Fountain Park
•Connectivity Across Avenue of the Fountains
•Narrower Travel Lanes
•Traffic Calming
•On-Street Parking
•Special Paving
•Wider Sidewalks
•Encourage Outdoor Dining
•Seating
•Shade
•Appropriate Trees
•Updated Fountains
•Amenities (Art Walk)
•Colorful Environment
Lakeside District Key Elements (Saguaro Blvd.)
•Connectivity to Avenue District
•Narrow Saguaro Blvd.
•On-Street Parking
•Minimal Lighting Impacts
Contact:
Paul Mood (480) 816-5129 pmood@fh.az.gov
Opportunity Description
To establish a business incubator with
the goal of growing the business
community in Fountain Hills. This will
result in additional jobs and day time
population, consistent with the Fountain
Hills overall economic development
goals.
What are Incubators?
Business incubators are programs designed to
accelerate the successful development of
entrepreneurial companies through an array of
business support resources and services, and
offered both in the incubator and through its
network of contacts.
Successful completion of a business incubation
program increases the likelihood that a start-up
company will stay in business for the long term:
Historically, 87% of incubator graduates stay in
business
What do they provide?
4 main elements
1.Space and office services
2.Business guidance
3.Funding
4.Networking and access to providers
How are they Organized?
Funded and run by municipalities and/or
learning institutions
Privately run
Public/private partnerships
Why do Municipalities
Support Incubators?
They have a proven success rate in
providing jobs and additional tax revenues
They are a good way to focus on a specific
industry or niche
They are complementary to an overall
economic development growth strategy
How does it work?
Membership limited based on the size of
the incubator-rigorous screening for
suitability
6-12 month program that gets them
ready for launch and/or funding
Members pay a heavily subsidized fee
for space, services and counseling.
A Fountain Hills Business Incubator
o A Public/Private Partnership between the Town,
The Chamber and 3 local companies:
-Craig C Capriccio, Ltd.
-Meridian Bank
-Sternfels & White PLLC
o Operated and managed by Arizona Business
Advisors
Incubator Programs
Office space & facilities in a location donated by
Meridian Bank, that can accommodate 15 to 20
members
Monthly hands on workshops
One on one mentoring from experienced business
advisors at Arizona Business Advisors
Networking and resource provider access
Membership
Members will be screened to ensure
business viability and individual capability.
Members will sign a 12 month commitment
and pay a fee of $3000
Typically members will stay in the program
for 12 months, although extensions may be
possible
Operating the Incubator
Set up under a 501c3 as a non profit
Management and operation outsourced to Arizona
Business Advisors (AZBA)
Staffed by AZBA 4 days a week from 8 -12 noon;
members will have unrestricted access during
normal business hours
Sponsoring the Incubator
The space has been donated at no cost
by Meridian Bank-the other private
sponsors will fund at a rate of $250 per
month.
The Chamber has agreed to fund at a
rate $375 per month.
We would look for a similar funding from
the Town (i.e. $375 per month)
Deliverables
Five members will be signed up at a
minimum before the incubator opens its
doors (and funding begins)in January
2012
Ten members will be in place by the end
of 2012
5 members will be graduated by the end
of 2012
Timeline & Actions
Test marketing and member recruitment
Sept-Dec 2011
Develop business plan by end December
Open Incubator Doors Jan 2012 -monthly
funding from the sponsors would begin at
the same time