HomeMy WebLinkAboutSPAC.2020.1028.Minutes TOWN OF FOUNTAIN HILLS
MINUTES OF THE REGULAR MEETING
OF THE FOUNTAIN HILLS STRATEGIC PLANNING ADVISORY COMMISSION
OCTOBER 28, 2020
1. CALL TO ORDER— Chairman Craft
at 4:03 p.m.
2. ROLL CALL—Chairman Craft
Present: Peter Bordow, Vice Chairman; John W. Craft, Jr., Chairman; Cynthia Magazine,
Commissioner; John McHugh, Commissioner; Chad Bernick, Commissioner; Patrick
Garman, Commissioner; Gerard Bisceglia, Commissioner
Staff Town Manager Grady Miller; Executive Assistant Angela Padgett-Espiritu
Present:
3. CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431.01(H), public comment is permitted(not required)on matters NOT listed on the agenda.
Any such comment(i)must be within the jurisdiction of the Commission, and(ii)is subject to reasonable time,place,
and manner restrictions. The Commission will not discuss or take legal action on matters raised during Call to the
Public unless the matters are properly noticed for discussion and legal action. At the conclusion of the Call to the
Public, individual commissioners may(i)respond to criticism, (ii)ask staff to review a matter, or(iii) ask that the
matter be placed on a future Commission agenda.
4. UPDATE ON Commission Applicants and Appointments.
Chair Craft introduced newly appointed Commissioner Patrick Garman to the group.
Commissioner Garman gave a brief overview of his qualifications, education and family to the
Commissioners.
Each Commissioner introduced themselves and gave a brief overview of their experience,
education and family.
Town Manager Miller commented that the Commission received many qualified applicants for
the vacancy on the commission.
5. CONSIDERATION OF Approving the September 23, 2020, Meeting Minutes.
MOVED BY Vice Chairman Peter Bordow, SECONDED BY Commissioner John McHugh to
APPROVE the minutes of the September 23, 2020 meeting.
Vote: 7 - 0 - Unanimously
6. CONSIDERATION OF Approving the 2021 Commission Meeting Dates.
MOVED BY Commissioner Cynthia Magazine, SECONDED BY Commissioner John
McHugh to APPROVE the 2021 Meeting Dates of Strategic Advisory Planning Commission.
Vote: 7 - 0 - Unanimously
7. DISCUSSION OF Key Terms for use in the Strategic Plan.
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Chair Craft reported that we are beginning to focus on specific strategies that will be relevant in
supporting the four strategic priorities discussed in previous meetings. To make sure for future
communications with this group and for the sake of future discussions, we thought that we
should come to an agreement on specific terms.
Commissioner John McHugh reported that it is important for the group to have a common
understanding of each sequential step of the planning process and requested that the
commission review the document "Definitions for Strategic Plan" (attached) that contains
suggested definitions for the sequential steps in the strategic planning process, along with the
Town's Mission Statement (attached). The Commission needs to have a clear understanding
in each step of the process in a clear and simple language.
A discussion ensued on the below suggested definitions for the sequential steps in our strategic
planning process:
Overarching Value
What we aspire to become, and what all elements of the Strategic Plan support.
Strategic Priority
A critical area of focus and initiatives in support of the Overarching Value.
Strategy
A key method employed to achieve a Strategic Priority.
Task
A specific, measurable action undertaken to achieve a Strategy's desired result.
8. UPDATE ON Strategic Planning Advisory Commission Workgroups.
Chair Craft requested that each Strategic Planning Advisory Commission workgroup give a brief
progress update.
Workgroup #3 Health, well-being, safety, environment:
Commissioner Magazine commented that Commission McHugh provided a world of structure
with the clear terms and definitions.
•The word "preserve" was wordsmith to "safeguard" the health, well-being and safety of the
community.
•Collaboration, items that are actionable and measurable
• Collaboration is vitally important and valuable within SPAC.
• Community feedback from the Vision Fountain Hills
•Town reaching out to work with other Strategic Partners.
•Workgroup has reached out to members of the community in regards to education.
•Struggle with the number and specificity of tasks that need to be actionable and
measurable.
Commissioner McHugh requested guidance from the commission on some strategies.
Commissioner Magazine noted three strategies that the workgroup has identified and agreed
on so far:
1. Create awareness of Fountain Hills as a community focused on health and wellness
2. Identify opportunities in increasing social interaction and well-being
3. Expand community awareness of tangible public safety efforts in Fountain Hills
Workgroup #1 Infrastructure and digital capacity: (see attached document)
Vice Chair Bordow reported that the workgroup looked at the challenges with these and the
out-of-the box ideas.
1. Broadband Service
2. Cellular Service
3. Wi-Fi Service
4. Electricity/ Power (Water)
Success may depend on collaborative relationships to overcome challenges and to achieve
results. Fountain Hills has interesting selling points in regard to our geography to be used as a
testing site for some technologies.
Commissioner Bernick reported that Cisco systems has a program that will work with local
municipalities to help a town uplift their infrastructure. Starlink will be available sometime next
year, which is a low earth orbit series of satellites that will provide broadband service.
Workgroup#2 Economic Development:
Chair Craft reported that he and Commissioner Bisceglia met and set some specific goals. We
reached out, met privately with Betsy LaVoie, the CEO of the Fountain Hills Chamber of
Commerce, and met privately with James Smith, Economic Development Director with the
Town of Fountain Hills. Ms. LaVoie and Mr. Smith are still networking in the community and
have similar concerns. Ms. LaVoie brought up that one of the biggest concerns for businesses
is keeping employees.
James Smith the Economic Development Director with the Town of Fountain Hills has three
specific targeted industries that he will be focusing on:
1. Health and Wellness
2. Professional Services
3. Education and Sciences
Tammy Bell with Vision Fountain Hills extracted from the recent Vision Fountain Hills Surveys
comments that pertain to economic development. Some of the key obvious statements were:
1. Too many vacancies in buildings
2. Need for more vibrant downtown area
3. Build around the digital future
4. Fountain Hills has unique qualities and should look to brand those qualities:
• Southwest Culture
• Native American Relationships
• Conservation
• Dark Sky Community
•Arts and Entertainment District concept
There are conversations around the Shea Corridor and as a potential resource for development.
One of thing that we noticed was that we have Fountain Hills focusing on economic
development, Chamber of Commerce serving its business memberships and we have the Fort
McDowell Yavapai Nation that has their own economic development and fast growing areas.
We thought about having these organizations form a mutual alliance in these areas and using
their data to form a baseline.
Commissioner Bisceglia commented that we need to provide the people that are giving
suggestions some information beyond what they think we should do and face some of the
hurdles. For example, we need to fill-up some of these buildings. We have about 200% above
normal of empty commercial space. Possible rezoning of these areas for residential and
mix-use. This would provide an opportunity to increase the population.
Chair Craft requested that by the next meeting to refine each workgroup to emphasize on
perspective collaboration and to send a one or two page summary to Angela by November 13,
2020.
9. DISCUSSION OF Community Workshop(s) Area of Focus, Needs and Format.
Chair Craft gave an overview of the Vision Fountain Hills Community Workshop and the
logistics.
Date: January 2021 - Specific date will be confirmed and put on the commission's calendar.
Time and Location: 8AM — 12 noon in the Ballroom of the Fountain Hills Community Center
Workshop Purpose: Establish Vision Fountain Hills as a catalyst for community engagement
by playing an active role in facilitating a community workshop and community needs
assessment.
Format: In person meeting with no more than 50 community volunteers recruited from the
Vision Fountain Hills survey respondents (supplemented with selected individuals by
invitation). Layout to include 8- 10 roundtables each with 5-6 people groupings. Social
distancing and masks will be enforced.
Attendees will be presented with key elements of the General Plan as well as a preliminary
overview of the strategic priorities for the upcoming Strategic Plan. They will then be asked to
consider prospective methods/processes supportive of both plans. The discussions will
generally be open-ended but with specific assumptions and guides around reasonableness,
timelines, resources, and measurability.
Vision Fountain Hills may select to conduct 1-2 virtual town halls shortly after the workshop to
augment the results/findings and support ongoing interactions with the community.
Presenters:
Jerry Butler— Moderator
Tammy Bell —Vision Fountain Hills
John Craft— Strategic Planning Advisory Commission
Meeting Facilitators:
Peter Bordow- Srategic Planning Advisory Commission
Jack Franz
Tom Lindsey
Strategic Planning Advisory Commissioner (TBA)
Invited Observers/Resources:
Grady Miller, Town Manager with the Town of Fountain Hills
Betsy LaVoie, Fountain Hills Chamber of Commerce
Ginny Dickey, Mayor of Town of Fountain Hills
Fountain Hills Unified School District Superintendent and/or PTO President
John Wesley, Development Services Director with the Town of Fountain Hills
Dori Wittig
Workshop Topics (General Plan and Strategic Plan objectives):
Shared themes and priorities for both the General Plan and the Strategic Plan.
Neighborhoods Environment Economy
Infrastructure/Digital Capacity X X X
FH Financial Sustainability X X X
Health. Wellness. and Safety X X X
Economic development/collaboration X X
Chair Craft commented that there was a significant interest in having the workshop held
virtually as an option for safety.
10. ADJOURNMENT
MOVED BY Commissioner John McHugh, SECONDED BY Vice Chairman Peter
Bordow APPROVED to adjourn at 5:18 p.m.
Vote: 7 - 0 - Unanimously
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11/17/2020 Minutes
STRATEGIC PLANNING ADVISORY
COMMISSION
Jo W. Craft, Jr., air n
ATTEST AND PREPAR BY:
ngelaj spi it xec As ' t
CERTIFICATION
I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular
Meeting held by the Fountain Hills Strategic Planning Advisory Commission in the Town Hall Council
Chambers on the 28 day of October, 2020. I further certify that the meeting was duly called and that a
quorum was present.
DATED this 18 day of November, 2020.
gels sp itu, ecutive sistant
https://destinyhosted.com/frs/publish/print_minutes.cfm?seq=85&mode=print&reloaded=true 6/6
John Craft and John McHugh
DEFINING OUR SPAC PROCESSS
Suggested Definitions for the Sequential Steps in Our Strategic Planning Process
Overarching Value
What we aspire to become, and what all elements of the Strategic Plan support.
Strategic Priority
A critical area of focus and initiatives in support of the Overarching Value.
Strategy
A key method employed to achieve a Strategic Priority.
Task
A specific, measurable action undertaken to achieve a Strategy's desired result.
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October 2020
Fountain Hills Technical Infrastructure Architecture
Workgroup
October 2020
Following are descriptions, challenges,and some"out-of-the-box" ideas for
implementation for each layer of the Technical Infrastructure Architecture model.
Broadband Service
Problem: Service levels and reliability offered by suppliers (Cox,CenturyLink) lag
behind other markets.This translates to lower bandwidth speeds,less reliable
service,and less extended service offerings (direct fiber, DS-3, OC-12).
Challenges: Fountain Hills is a small market to these big providers. Monetary
incentive (value proposition) needs to be identified and crafted to make an
investment attractive to these suppliers.
Out-of-the-box: Coordinate and co-design alternative (microwave, etc.)-based
architecture with college campus.
• Investigate feasibility of pooled satellite data communications architecture.
• Create a co-branding and partnership opportunity with Google, Starlink,
Cisco, Cox/CL to attract more residents (customers) to the Town.
• Develop cost/return analysis on self-provided infrastructure such as fiber
optics. Explore funding options such as co-op or bond issue.
• Explore potential for microwave/WIFI /laser mesh fabrics, etc.
• Additional resources -ASU (academia),broadband.gov, Microsoft rural
broadband, satellite, etc.
Cellular Service
Problem: Service coverage varies greatly with provider. None provide end-to-end
service throughout the Town boundaries. Enhanced (5G) service availability may
lag significantly behind larger markets.
Challenges: Like broadband service providers, Fountain Hills is a small market to big
cellular providers. Repeater towers that are required to extend cellular service are
often paid for and erected by 3rd party vendors. Demand for cellular bandwidth
across the towers is then leased back to ATT/Verizon.
Out-of-the-box: Create co-branded marketing campaign,leveraging market growth
opportunities as financial incentive for investment. Create a competitive condition
among cellular providers by including an endorsement (co-branding) opportunity in
Town marketing literature.
Technical Infrastructure Architecture Discussion Page 1 of 2
October 2020
W-Fi Service
Problem: Wireless Internet service is an extensional protocol to existing Internet
service (4G/5G,broadband, DSL, etc.). It's backend connection to the Internet must
be in place before Wi-Fi can be installed and operational.
Challenges: For this to be a Town-based service (i.e., available in public outdoor
areas) the Town must leverage its own Internet connection or identify/provide
some type of incentive for near-by private businesses to extend their Internet
connections to be available via Wi-Fi.
Out-of-the-box: Market analysis shows that businesses that provide W-Fi on their
premises have measured increases in business foot traffic.
Electricity/Power (Water)
Problem: Occasional /unpredictable drops in power, outages resulting from storm
or man-made damage, single source provider with little or no service-level
agreement in place.
Challenges: Salt River Project is not regulated by corporation commission and has
unique ability to provide service without negotiable service-level contracts.As a
small market segment, Fountain Hills has traditionally not been a high priority for
SRP customer service.
Out-of-the-box: Southwest gas has some measure of infrastructure delivery system
into the Town. Is it possible to leverage natural gas generators to create electrical
power. SRP is required to buy back at commercial rates any surplus electricity
available on their grid. We could look into solar subsidies (Federal or state?) to
supplement our power supply with a solar farm. Might the Fort McDowell tribe be
interested in some type of partnership on this?
Next Steps:
1. Hold additional brainstorming sessions to expand "out of the box"
opportunities. Explore these opportunities to coordination with Town
resources.
2. Create the scope and requirements for an assessment of the current state of
the Town's technical infrastructure architecture.This is in anticipation of
creating an RFP.
3. Create a technical vision plan with technical and functional requirements
desired.
4. Create a gap analysis that quantifies the scope,timeline, milestones,success
criteria,and cost of technical infrastructure options.
Technical Infrastructure Architecture Discussion Page 2 of 2
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VisionFH Community Workshop
Date: January 8, 2021
Time and Location: 8AM — 12 noon FH Community Center Ballroom
Workshop Purpose: Establish VFH as a catalyst for community engagement by playing an active
role in facilitating a community workshop and community needs assessment.
Format: In person meeting with no more than 50 community volunteers recruited from the VFH
survey respondents (supplemented with selected individuals by invitation). Layout to include 8-
10 roundtables each with 5-6 people groupings. Social distancing and masks will be enforced.
Attendees will be presented with key elements of the GP as well as a preliminary overview of
the strategic priorities for the upcoming SP. They will then be asked to consider prospective
methods/processes supportive of both plans. The discussions will generally be open-ended but
with specific assumptions and guides around reasonableness, timelines, resources, and
measurability.
VFH may select to conduct 1-2 virtual town halls shortly after the workshop to augment the
results/findings and support ongoing interactions with the community.
Presenters:
Jerry Butler— Moderator
Tammy Bell —VFH
John Craft—SPAC
Meeting Facilitators:
Peter Bordow Jack Franz Tom Lindsey SPAC Commissioner (TBA)
Invited Observers/Resources:
Grady Miller Betsy LaVoie Ginny Dickey FHUSD Superintendent and/or PTO President
John Wesley Dori Wittrig
Workshop Topics (GP and SP objectives):
Neighborhoods Environment Economy
Infrastructure/Digital Capacity X X X
FH Financial Sustainability X X X
Health, Wellness, and Safety X X X
Economic development/collaboration X X
Note: As seen above there are shared themes and priorities for both the GP and SP.