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HomeMy WebLinkAboutSPAC.2021.0324.Minutes TOWN OF FOUNTAIN HILLS
MINUTES OF THE REGULAR MEETING
OF THE FOUNTAIN HILLS STRATEGIC PLANNING ADVISORY COMMISSION
MARCH 24, 2021
1. CALL TO ORDER— Chairman Craft
at 4:03 P.M.
2. ROLL CALL—Chairman Craft
Present: Peter Bordow, Vice Chairman; John W. Craft, Jr., Chairman; Cynthia
Magazine, Commissioner; John McHugh, Commissioner; Chad Bernick,
Commissioner; Patrick Garman, Commissioner
Absent: Gerard Bisceglia, Commissioner
Staff Town Manager Grady Miller; Executive Assistant Angela Padgett-Espiritu;
Present: Economic Development Director James Smith (telephonically); Development
Services Director John Wesley (telephonically)
3. CALL TO THE PUBLIC
Pursuant to A.R.S. §38-431.01(H), public comment is permitted(not required) on matters NOT listed on the
agenda.Any such comment(i)must be within the jurisdiction of the Commission, and(ii)is subject to
reasonable time,place, and manner restrictions. The Commission will not discuss or take legal action on
matters raised during Call to the Public unless the matters are properly noticed for discussion and legal
action.At the conclusion of the Call to the Public, individual commissioners may(i)respond to criticism, (ii)ask
staff to review a matter, or(iii) ask that the matter be placed on a future Commission agenda.
No one from the public spoke.
4. CONSIDERATION OF Approving the February 10, 2021, Meeting Minutes.
MOVED BY Vice Chairman Peter Bordow, SECONDED BY Commissioner John
McHugh to APPROVE the February 10, 2021, meeting minutes.
Vote: 6 - 0 - Unanimously
5. UPDATE ON Proposed Environmental Plan (Strategic Plan Goal 2 - Objective 2 - Task 1)
Town Manager Miller requested that Development Services Director John Wesley give an
update to the Commission, as to where the town is at and what items the town is planning
on having included in the environmental plan.
Director Wesley said that he put together a memo that outlines some of the current
thoughts and had the opportunity to meet with the subcommittee to go through some of
these ideas and to get more input and suggestions on what the group is looking for in
terms of an environmental plan.
He said that the environmental plan would be fairly broad and high level and it would be
structured similar to the general plan. The topics could be similar and there could be
some carryover. He proposed that it would look at neighborhoods and the land use
pattern and what that pattern is with a mix of uses.
The idea is that we would have a statement of what the concept is or the concerns that
we're trying to address within that topic. We would set some goals for that area and then
look at what existing programs we have that might address that topic and then suggest
other options and ways to further address that particular topic. In addition to
neighborhoods, look at the economy of the town, the environment of town to make sure
we are heading in the right direction.
6. UPDATE ON Implementation of Electric Vehicle Charging Stations (Strategic Plan Goal 2 -
Objective 2 - Task 2)
Town Manager Miller invited Economic Development Director James Smith to give an
update to the Commission.
Director Smith said that the Town has been able to move forward with electric vehicle
charging stations. The 2017 Strategic plan has as a goal and objective to explore the
economic and logistical feasibility of charging stations. Between the adoption of that
strategic plan and just recently, it was determined that it was not economically feasible to
move forward with these but SRP during this fiscal year has made available additional
funding for electric vehicle charging stations.
We have gone to council and are proceeding to have two electric vehicle charging
stations installed. One station will be adjacent to the Community Center to serve the
town campus and the other one will be at Fountain Park just adjacent to the restrooms on
the Southside of the park. We are excited to be moving forward and excited for the SRP
rebates that made this possible. It's bringing what was about a $44,000 cost for the
project down to about $22,000 cost for both units and in order to qualify for the SRP
rebates, the charging stations will have to be installed by April 30th, 2021.
7. UPDATE ON Vision Fountain Hills
Town Manager Miller said that he and Director Smith met with Tammy Bell and Jerry
Butler on Monday. Jerry was concerned about the follow-up survey that Vision Fountain
Hills had and what we had planned on the town side. The meeting went very well and
very productive. They left with a better understanding as to what the Town's Citizen
Satisfaction Survey will entail ensuring no duplication in the Vision Fountain Hills
follow-up survey.
8. DISCUSSION OF Workgroups' Draft Strategies
Chair Craft said that we have three workgroups that have been working over the last
several months to put together some ideas, some strategies, and tasks that relate to the
three of the four strategic priorities that this Commission has agreed to move forward for
this plan.
Commissioner Bernick of the Infrastructure Workgroup said that the focus around the
infrastructure initiative is two areas. (see attached document)
Signature Strategy One
Electrical Capability:
• Separate electric grid
o Selling point as upscale communities that promote themselves as being
carbon-neutral, environmentally friendly by being entirely off-grid, so
everybody who builds in that community must be 100%
Signature Strategy Two
Broadband Connectivity:
• Partnering with Cox or some other provider
• Look at a grassroots effort where people who do have good connectivity could build
their own mesh Wi-Fi network for the town.
• Looking at Elon Musk's Starlink satellite system as a possible solution to get
around.
At a high level what we're looking for is reliable high-speed service for the town. Now
whether that comes through, we need to have our relationships and the Commissioners
lean on our providers to maintain their infrastructure and go that direction. Whether we
want to have ubiquitous Wi-Fi connectivity for the town, some 5-10 years down the road
and build a mesh network.
Chair Craft said on the infrastructure component is for the town to develop a detailed
infrastructure condition report with a scoring mechanism for evaluating and reporting on
functionality, appearance, and upkeep of the town's fixed assets. The report would be
updated annually and available to citizens to see exactly how it's being monitored and
addressed relative to your planning efforts for capital funding.
Chair Craft of the Economic Development Workgroup said we looked at identifying three
strategies with the possibility of a fourth one. (see attached document)
Signature Strategy One
Town's Economic Development team, the Chamber, and potentially the Fountain Hills
Yavapai Nation to form an alliance that will allow them to collaborate to expand business
and tourism opportunities locally. Develop a list of basic collaborative actions that the two
organizations could work towards.
Signature Strategy Two
Establish a business Advisory Council represented by 6 qualified residents. Qualified
being individuals with some relevant business leadership background or representing key
stakeholders, and the Council would provide advisory services to the Alliance networking
activities where there's an opportunity, as well as, support special promotional
recruitment activities in trying to bring businesses and activities to the community. Those
organizations, if they were formed, would then set their own goals as far as what needs
to be accomplished.
Signature Strategy Three
Formal action plans developed that focus on the professional business and training
sectors for health, Wellness, Technical, Scientific, and Financial Services.
Commissioner Magazine, McHugh and Garman of the Workgroup— Improve the public
health, well-being, and safety of our community reported that they added a rationale to
each signature strategy. (see attached document)
Commissioner Magazine said that the workgroup has discussed many times how
Fountain Hills has long been looking for a brand and has been seen as a retirement
community by our residents and by the outside world. Fountain Hills has so much more
to offer and it's one reason, we were pushing the Environmental Plan, Health and
Well-being you get from so many things that we already have.
In public relations, talking about Fountain Hills as an environmentally friendly place with
tons of related activities that would draw families, young people and prevent us from
continuing to be looked at as a retirement town.
Commissioner McHugh said that during our many workgroup discussions, we saw
enormous opportunities. The town has a Community Relations Manager and Director
Smith does marketing for Economic Development.
Town Manager Miller said that Director Smith is working with a local marketing
communications company promoting our town for young families. They had a two-week
social media campaign where they had two different sets of families who actually lived
here promote this community for people to consider relocating here. This all fits in very
nicely and we will utilize our Community Relations Manager to promote and help with the
messaging.
9. DISCUSSION OF Preliminary 2021 Strategic Plan Outline Format/Plan Authorship
Chair Craft said he wanted to get to everyone an initial format for the 2021 Strategic Plan.
(see attached document)
He said that he had a great conversation with Commissioner Garman and that he
expressed interest in helping with the authorship of the plan. He noted that everybody will
contribute but it is nice to have one member of this group that views how things are
moving forward.
The format outline begins with a message from the Mayor as an Introduction, a Process
Overview, an Executive Summary, Signature Strategies, Effort/Benefit Matrix, and the
Commission's role moving forward. The components of the process overview would be
included in the executive summary, which would summarize the key elements of our plan.
I think this plan will, in conclusion, address the Commission's role moving forward with
this plan, what do we want to do, and what should we be doing in support of it and in
support of the town and in terms of executing it and then related attachments.
10. REPORTS BY COMMISSIONERS AND TOWN MANAGER
Chair Craft said that he wanted to acknowledge the role that Vice-Chair Bordow has
played.
Vice-Chair Bordow responded that it has been a privileged honor to serve the
community. I think this is an incredible group of commissioners and I am leaving this in
very good hands. Thank you for your leadership.
11. ADJOURNMENT
MOVED BY Vice Chairman Peter Bordow, SECONDED BY Commissioner John
McHugh to adjourn at 5:22 P.M.
Vote: 6 - 0 - Unanimously
STRATEGIC PLANNING ADVISORY
COMMISSION
,PY&
W. Craft, Jr., eilrm
ATTEST AND PREPARED BY:
Angel.1 spir , Executive Assistant
CERTIFICATION
I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular
Meeting held by the Fountain Hills Strategic Planning Advisory Commission in the Town Hall Council
Chambers on the 24th day of March 2021. I further certify that the meeting was duly called and that a
quorum was present.
DATED this 28th day of April 2021.
ngela spiritu, Executive Assistant
Fountain Hills— 2021 Strategic Plan
Suggested supplemental signature strategies
Strategic Priority#2—Ensure that Fountain Hills finances are stable and sustainable.
Signature Strategy— Develop plan by FYE 2022 to adequately fund all current capital reserve
funds.
Supporting Task—Identify prospective capital and endowment options as needed to ensure
Town of Fountain Hills' future operating sustainability.
Complexity—5 Timeline— 1+yrs Collaboration —Applicable
Signature Priority#4—Economic Development
Signature Strategy 1 (Economic Development Alliance)—Add a second supporting task to
"create a joint plan with target goals to expand local destination events".
Complexity—2 Timeline— 1+yrs. Collaboration—Applicable
Signature Priority# 1—Infrastructure and digital capacity
Signature strategy#1—Develop an investment plan and schedule to maintain/bring FH's
streets, medians, buildings and parks to established standards by FYE 2022
Supporting tasks—Develop a detailed Infrastructure Condition Report with a scoring
mechanism for evaluating and reporting the functionality, appearance, and upkeep of the
Town's fixed assets. The report will be updated annually and available to the citizens.
Complexity—3 Timeline - <2 yrs
2021 Fountain Hills Strategic Plan
-Format Outline-
I. Introduction—Message from the Mayor
II. Process Overview—'We seek clarity, community involvement and forward movement'
a. Resources (Stakeholder input, SWOT revisited, workgroups, community survey)
b. Planning principles:
Value-driven Manageable Measurable Reasonable
Supports the 2020 General Plan's overarching principles
c. Format output (Value statement, strategic priorities, signature strategies, and tasks)
III. Executive Summary
a. Value statement
b. Strategic Priorities defined
c. Collaborative theme
d. Status report for 2017 Strategic Plan and carryover
IV. 2021 Signature Strategies
a. Tasks
b. Resources
c. Timetable
d. Complexity
e. Collaborations
V. Effort/Benefit Matrix
VI. SPAC's role moving forward
VII.Attachments
December 1,2020
Fountain Hills - 2021 Strategic Planning
Workgroup Signature Strategies (Infrastructure)
Strategic Priority:
The everyday world is becoming more connected through electronic means. Homes are the new school
rooms,school rooms may be a shelter or pandemic hospital bed, phones track who we've come into contact
with, commuters stay home,and AC units run longer all putting greater strains on limited or slow scaling
resources. Our digital world isn't fading anytime soon. New productivity, communication, and intelligent
services enable us to do more in ways that were simply unimaginable a generation ago. Fountain Hills' has as
its mission to provide superior public services that provide for the safety and well-being of the community,
participation in this new era of our connected world requires reliable high-speed Internet services as well as
sustainable utilities for the town.
Preamble:
Fountain Hills is a small market to big providers. Monetary incentive (value proposition) needs to be
identified and crafted to make an investment attractive to these suppliers. The master planned community
was initially expected to grow to a population of around 70,000. As of 2010,the town had 22,489 residents
and is expected to grow to a population of 30,000 to 35,000. An additional challenge to infrastructure
development is the relative density of the population. Fountain Hills has one of the lowest density ratios in
the valley, being just shy of two people per acre. This means each liner foot of electrical wire, plumbing,and
data cable services fewer residents than in other parts of the valley. In short, it costs more in Fountain Hills
to provide service to 22,000 people than other parts of the valley.
The relative density ratio not only makes the initial service connection more costly per user but the
maintenance costs are also relatively higher. The result is that the densest areas of a community get early
connections to services while also seeing more investment in maintenance and upgrades than low density/
last mile residents. This pattern can be demonstrated over the past century looking at adoption rates of
wired vs.wireless services to the consumer. For example, after 25 years,electricity and cable TV didn't climb
above 70 percent. In contrast,within 25 years the country achieved near universal adoption of radio and
color television, both which involved wireless technology. More recently,the pace of adoption for
cellphones neared 100 percent in about 14 years and was accomplished in just 8 for smart phones.
Broadband adoption not only lags both of these technologies, but it slower than the adoption of radio. This
history of wired technology adoption does not bode well for laying fiber optic cable to the distant reaches of
our community.
Government grants are available to help with community broadband initiatives but they are largely based on
FCC reporting of broadband connectivity for counties across the USA. Currently,the FCC records that 97%of
residents have access to broadband in Maricopa county. It does not factor in reliability or user experience.
December 1,2020
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Cellphone broadband
60%
Cable TV
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1900 1920 1940 1960 1980 2000
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Phoenix metro also leads the nation in population growth for the 4th consecutive year. From April 1,2010 to
July 1,2019 the valley grew by 207 people per day. This growth along with increasingly hot summers,
electrical utility retirement, and additional people telecommuting puts ever increasing pressure on our
electrical grid,specifically retail consumer delivery. The Salt River Project is not regulated by corporation
commission and has the unique ability to provide service without negotiable service-level contracts. As a
small market segment, Fountain Hills has traditionally not been a high priority for SRP customer service.
Fountain Hills,as well as greater Phoenix metro,can expect to have more notices to turn up thermostats or
experience rolling brown outs if nothing is done.
Electricity: Occasional/predictable(climate driven) power disruptions or rationing declarations detract from
the quality of life, health, and safety of the town. on July 11 2020, peak retail demand reached 7,395
megawatts(MW)followed the next day by a new peak of 7,615MW topping the previous 2018 peak of
7,305MW. One megawatt is enough energy to power about 225 average homes. SRP announced on Jan. 15
that a Request for Proposal(RFP)for up to 400MW of new solar energy has been issued. The RFP seeks
proposals for up to 200 MW of solar to be sited on the Navajo Nation.The remaining 200 MW is not location-
specific and must deliver to SRP's transmission system. They seek to invest in 1,000MW of new utility-scale
solar energy by 2025.
"We were able to meet the increased customer demand thanks to a robust electrical grid maintained year-round to provide reliable
service and our dedicated employees who continue to rise to the challenge despite the circumstances we face due to the COVID-19
pandemic,"said Barbara Sprung],SRP's Manager of Power Supply and Trading.
Stable Broadband Connectivity: With residents teaching and working from home a reliable connection to
internet resources is a necessity. High speed availability is also essential to future economic development.
There are three categories to explore,wired broadband,WIFI and modern satellite technologies. While the
town has on average faster download rates than the state average, many neighborhoods are under serviced
and experience regularly service quality issues.
"DSL infrastructure and Fiber make up the most widely available wired broadband networks in Fountain Hills,featuring 98.86 and
38.90 percent network reach within city limits.Even considering coaxial cable or DSL networks are frequently cheaper,fiber
networks are more well-suited to send digital data,and deliver overall faster speeds.Owing to the widespread availability of Fiber
across Fountain Hills neighborhoods,the city's average download rate(151.39 Mbps)is 32.48 percent faster than the state average
(currently 102.22 Mbps). However,the network speed at a subscriber address may change along with the quality of the"last mile"
connection."—Broadbandnow.com/Arizona/Fountain-Hills
December 1,2020
Signature Strategies
Electrical Strategy:
The town will explore beta programs with SRP for power generation and storage. Is it possible to test natural
gas generators, battery storage banks, or local solar plant supplemental power delivery? The town should
also explore trust land development or partnership with McDowell Indian reservation to win some of SRPs
1000MW utility-scale solar energy expansion.
Broadband Strategy:
The town should seek partnerships with wireless infrastructure and ISP vendors as well as bonding for
development of a municipal Wi-Fi mesh service. The relatively dry climate an abundance of high points for
microwave backhaul should make for a stable and affordable rollout. Look to municipal wireless success
stories like Ponca City,Oklahoma which is largely regarded as the most successful municipal Wi-Fi provider in
the U.S.with 25 square miles of connectivity for 17,000 users. Other notable cities with successful Wi-Fi roll
outs are Santa Monica, CA and Sandy, Oregon. (see: https://muninetworks.org/content/wireless)
The town should also seek where possible grant programs to assist in wired connections to last mile
neighborhoods in the community. Starlink satellite service could also prove to be the solution the town
needs. In 2021 SpaceX's Starlink service should come on line around $99/mo for services 50-150Mb/s with
20-40ms latencies. This is in line with speeds provided by the average cable provider or latest cell phone data
networks.
Tasks
Electrical:
Task Time Frame Complexity 1-5 Collaboration
Potential
Meet with Fountain Hills'SRP representatives < 1 year 1 Not Applicable
to learn their plans for the county and town
Pursue partnership with Yavapai Nation to >3 4 Yes
develop a power district for methane, solar,
geothermal energy generation
Seek partnership in SRPs 1000MW solar build >3 5 Yes
out, leasing trust land or other opportunities
Pursue beta opportunities for town gas >3 3 Yes
generators or battery banks
Look for or create incentives for battery banks 2-3 3 Yes
at home to store of peak power for high
demand periods
Research cool pavement and cool pavement 2-3 3 Yes
programs to reduce heat island effects of the
town
Explore community partnerships with Tesla 2-3 2 Yes
and similar companies for Power Wall and
solar discounts
Promote off-grid solar pool pumps for new <1 2 Yes
development and pool refurbishing
December 1,2020
Broadband:
Task Time Frame Complexity 1-5 Collaboration
Potential
Search for and create co-branding or 2-3 3 Yes
partnership opportunities with Google Fi,
Microsoft Airband,Starlink,Cisco,Cox,
Century Link,etc to provide more competition
and attract residents
Explore partnership and bonding opportunities >3 4 Yes
to build a municipal Wi-Fi network
Contact cities with successful Wi-Fi >1 2 Maybe
implementations for guidance
Empower community or task force to build a 2-3 3 Yes
"better than nothing"grass roots Wi-Fi
network
Cynthia Magazine,John McHugh and Patrick Garman
SP#3 MARCH 2021 UPDATE
Workgroup Signature Strategies for Strategic Priority #3
Strategic Priority #3 - Improve the public health, well-being and safety of our
community.
Preamble - We focused on identifying Signature Strategies and Supportive Tasks
we thought were most likely to help Fountain Hills leaders realize the goal of
improving the public health, well-being and safety of our community. In doing so,
we took into consideration: the Town's economic realities; community input from
a variety of sources; the timeline covered by the new strategic plan; relevant
trends and future projections; and the need for tasks that are manageable,
attainable and measurable.
Signature Strategy #1 - Description: Enhance the natural and built environment
of Fountain Hills to improve the public health, well-being and safety of the
community. Rationale: While this strategy is broad in scope, it can be easily
supported by a number of specific, high priority tasks that fit within the Town's
current constraints regarding both human and financial resources.
Supportive Task A - Incorporate public health, well-being and safety in all
Fountain Hills Government policies. Completion Date - < 1 year to review current
policies, then ongoing for any policy changes or new policies. Complexity - 2.
Collaboration potential - Not Applicable.
Supportive Task B - Promote, expand and connect open space and recreational
facilities to create safe opportunities for physical activities. Completion Date - > 3
years. Complexity - 3. Collaboration potential - Yes.
Supportive Task C - Create and publicize an Environmental Plan for Fountain Hills.
Completion Date - TBD per John Wesley. Complexity - TBD per John Wesley.
Collaboration potential - Yes.
Supportive Task D - Work directly with local environmental organizations to guide
and synchronize their efforts in strengthening our community's connection with
its natural surroundings. Completion Date - > 3 years. Complexity - 3.
Collaboration potential - Yes.
Page 1 of 2
Cynthia Magazine,John McHugh and Patrick Garman
SP#3 MARCH 2021 UPDATE
Signature Strategy #2 - Description: Make Fountain Hills a community focused on
public health, well-being and safety. Rationale: While this strategy is broad in
scope, it can be easily supported by a number of specific, high priority tasks that
fit within the Town's current constraints regarding both human and financial
resources.
Supportive Task A - Support the expansion of preventive health and wellness
access within the Fountain Hills community. Completion Date - < 1 year to assess,
then ongoing as opportunities are addressed. Complexity - 2. Collaboration
potential - Yes.
Supportive Task B - Improve the health, well-being and safety literacy of Fountain
Hills residents. Completion Date - 2-3 years, then ongoing updates. Complexity -
3. Collaboration potential - Yes.
Supportive Task C - Create awareness of Fountain Hills as a community focused
on public health, well-being and safety. Completion Date - > 3 years. Complexity -
3. Collaboration potential - Yes.
Supportive Task D - Support Fountain Hills Schools in promoting the health, well-
being and safety of their students. Completion Date - < 1 year to assess, then
ongoing as opportunities are addressed. Complexity - 2. Collaboration potential -
Yes.
•
Page 2 of 2
Fountain Hills Economic Development 2021
Strategic Priority
Proactively seek to maximize targeted and collaborative economic development
Preamble
Recent voter-approved 2020 General Plan for FH identifies three (3)essential elements that,when in
balance, support a thriving community—Neighborhoods, Environment and Economy.
FH is a small community whose long-term sustainability relies heavily on having an active and effective
economic development plan. That said,this new strategic plan must now also consider the influence
two external forces have on the local and regional economy:
1. The dynamic influence electronics and wireless technology has on business,education and
lifestyles;
2. Near and long-term effects of the COVID pandemic.
The following strategies and their supporting tasks attempt to address these issues. The workgroup
interviewed Town leadership, Chamber of Commerce, FH Sanitary District and FHCCA and noted a
recurring theme that 'strength-in-numbers' was important when pursuing opportunities. Hence,the
Strategic Priority now includes the need for collaboration locally.
Signature Strategy 1
Form an Economic Development Alliance with the FH Chamber of Commerce and Ft. McDowell Yavapai
Nation. The Alliance will collaborate to expand business and tourism opportunities locally.
Supporting Task—Jointly develop and maintain a business metrics database to monitor the overall
business health of the community and effectiveness of action initiatives by the Alliance. This would be
an ongoing task.
Organizational timeline-< lyear Complexity—1
Signature Strategy 2
Utilize local volunteer skills. Establish a Business Advisory Council represented by 6 qualified residents
representing key stakeholders and/or relevant business leadership backgrounds.
Supporting Tasks—The council would provide advisory services to the Alliance, networking activities,
and support special promotional/recruitment activities.
Organizational timeline-< 1 year Complexity- 2
Economic Development,cont.
Signature Strategy 3
Formal action plans should be developed that focus on professional business and training sectors
including health,wellness,technical, scientific, and financial services.
Organizational timeline—1 year Complexity-3
Collaboration
The above referenced strategies and related tasks must be realistic considering the Town's limited
resources and size. It is with that in mind that all three of the signature strategies have a greater
likelihood of success by working with stakeholders(both local and regional). The three strategies were
identified, in part, because of their potential for partnering.
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