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HomeMy WebLinkAboutSPAC.2018.0517.Minutes JETMN4 �c TOWN OF FOUNTAIN HILLS MINUTES OF THE STRATEGIC PLANNING ADVISORY COMMISSION �""• 9''that A��c� MAY 17, 2018 AGENDA ITEM#1 —CALL TO ORDER A public meeting of the Strategic Planning Advisory Commission was convened and called to order by Vice-Chair Peter Bordow at 4:01 p.m., Thursday, May 17, 2018 in the Council Chambers at Town Hall, located at 16705 East Avenue of the Fountains, Fountain Hills, Arizona. AGENDA ITEM#2—ROLL CALL Present at roll call were Chair Dana Saar, Vice-Chair Peter Bordow, Commissioners Tammy Bell, Gerard Bisceglia, John W. Craft, Jr., and John McHugh. Staff members present were Town Manager Grady Miller, Economic Director Scott Cooper, Development Services Director Bob Rodgers, and Executive Assistant Nancy Walter. AGENDA ITEM#3—CALL TO THE PUBLIC No one spoke at the Call to the Public. AGENDA ITEM #4 — CONSIDERATION OF APPROVING THE MARCH 22, 2018 MEETING MINUTES Vice-Chair Bordow MOVED to approve the March 22, 2018 meeting minutes; Commissioner McHugh SECONDED the motion,which CARRIED UNANIMOUSLY by those present. AGENDA ITEM #5 — UPDATE FROM THE DEVELOPMENT SERVICES DIRECTOR ON PROGRESS MADE ON THE 2017 STRATEGIC PLAN Development Services Director Bob Rodgers discussed Objective #2-Increase Population and Residential Densities to Sustain Existing and Future Commercial Business in Town. Tasks • Rezone undeveloped commercial property to residential where feasible Property owner has to agree and requires Prop 207 waivers. • Adopt a text amendment that allows residential uses on commercially zoned properties Completed; ordinances allow by special use permit. • Rezone unplatted land for greater density and affordable family homes Property owner has to agree and requires Prop 207 waivers. Discussion ensued regarding the bike sharing program; bicycles left in Fountain Hills are gathered by staff and the company picks them up. The bike sharing program is not approved or licensed in Fountain Hills. AGENDA ITEM #6—UPDATE FROM THE ECONOMIC DEVELOPMENT DIRECTOR ON PROGRESS MADE ON THE 2017 STRATEGIC PLAN Joe Fackel, Executive Vice President, and Bear Burnett, Retail Development Director, of Retail Strategies reviewed, via conference call, the attached presentation. Retail Strategies will represent Fountain Hills and meet with high level decision makers at the ICSC Convention in Las Vegas. Strategic Planning Advisory Commission Page 1 of 2 AGENDA ITEM#7—CONSIDERATION OF ADJOURNMENT Vice Chair Bordow MOVED to adjourn at 5:00 p.m. Commissioner Bisceglia SECONDED the motion, which CARRIED UNANIMOUSLY by those present. CO STRATEGIC ' I G ADVI RY COMMISSION BY: —, e'? — Chair ,ana Saar / �iri, l Prepared . : / f�� _ p2I,� ra W. ter,Executive Assistant CERTIFICATION I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Regular Session held by the Strategic Planning Advisory Commission of Fountain Hills on the 17th day of May 2018. I further certify that the meeting was duly called and that a quorum was presen . Dated this 17th day of July 2018. cy alt ,Executive Assistant (131 0 Strategic Planning Advisory Commission Page 2 of 2 5/17/2018 (CA retail strategies Fountain Hd,s,AL Retail Strategies Overview We are retail real estate professionals.We will tell your story in a way that matters --, to retailers. 1 Goal 130 4:1 44 20 34 Cants suaess Slate.Our ieam has licensad RHaI Real f«our Glie�ts Commutates Seated ClkMto Staff Ratio I oosI Rolailas Evlah. Team Members Our Partnership f ountalnhlllsl•°°»°-° Scott Cooper E��em��o�,ebpmanl o�,e�e, r- (14) retail strategies Portfolio Direct« Retail Development Exec..i DirMw Stew., S 1 5/17/2018 Our Partnership Executi (' li) Team Marketing Research Accounti ng \. Retail Strategies Process Market analysre-Data.Data,Data 5 talegv Through .00mPra^e`e,e ,a2e area Out ortraramoe a Strategic Nanning The Play.. a+nawn na we aeaw.a.�ap NFU n o sql e Otner and most of am ra at ,t.a, mil a.'eattma aa+e�Warn Connecting b i,oot^create v^ �\ Retai Owe the at heavyA Ittny aer r.o-a as data ana [museum Resai rec...Is a entree anomie and Your Research 2 5/17/2018 Discover:Research C)1 1. Memberships, Research Partners& Subscriptions& Geographic Information Customized Systems Reports Crittenden Research TETRAD �) RL.T l.� $ Sitewise RdtaitrantaT ws 5E 5 TD B Plain anill.Shell sN Ube,Retail ® RE7TS Discover:Research where does all this information come from? here are the demographic data sources used •esri AGS i�"1AggData 0 FQy4 .4BEA Census gig ,.. ,,IIIIII `III 'StFFIEC atIPEDS Discover:Research `Tl DATA&ANALYTICS o u, ra.np you 87:arrow.c.c.roe°..nr.mm�°VW n.oa;one re.Otes ong me nfpy C.c., esRel.Sveup..Myron then.rang.from 7 d ,1 p.op7aprie.the reef.of+,Mcn have been evnmer_ed pagee of thleleDITI Howe.,the flefelnaton ts not W.I..]to the.411i XIdUllt,,..resew.can.echuated Lc amef local NMerekp and etty oaf,reef Internal and ehlernal Whey related:a tf f.,r.ng and:rep ming al:,ets of the comrnurtly Yfle aloe reefze.goo.of our ...snip to rot th-ly to[mt.roe rela,to your ocornur,but ale:.to eupport the boa.nese owners Oa data can be.n on defeat,from any Me in the feemet and.ned to pcovide iffetgll ti ependI n pmaw.µ local *a ,;,tta.n fit.IN*4 a vs..to,..,..,..,ader,weal.,te ww;Qf expend an extein tho....f,f eve,In Wtng wtfat 87 3,365 category specific reports unique variables 7 23,555 different geographies ze to anal defined per each variable variablesy 3 5/17/2018 Discover:High Level Q State of Arizona ■ Population 6.9 Million Fenix-Mesa-Scottsdale,AZ CBSA Population 4,681,190 Fountain Hills,AZ Population 24,278 Discover:Drive Time&Radius q ,w r ,i',t Discover:Drive Time&Radius ql m t 4 5/17/2018 Discover:Mobile Tracking Mobile Data Collection traskirna study rnals Siorri no slots s d,PYj dSthtfltth Fia, vsrnIn thee a, naw Itedy •rn,x,rt spuirewrge Osrna in nhernshos Ely draw,a solsgsn wand a ntrnier wo are Strns gs'. a slap gnif,rnerna d. 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'•••."t ar'.. dais assarste InsignS tn..dISIIIIAO, not'I', Easel,refs.,ilse see,of Prne A.We gskrysesay Aupt,all 2018- Tercet Ace.,20 ".• • • •..-• • • Discover:Custom Trade Area Primary Trade Area pads retaSer has a spay,.formula of ma., • Isro•Saarne tiSrne Understanding your trade ansa 6 emy g °mesa ee spending potential rns.ght and dose tr.are a eh,lo evalual,°se information 1.6 Wade. prnser and law geography of your Frn these reasons a custornsed area YI ned sted.anslYvog 'Skew tc"71t,tn ZnO:thit 0.8 trade area We define sour pure,.tiade j40.411, area the core.6 of consumers highly iikelY - shop and eel market al leasl once a g rm.VOW pnmary trade area has NMI _ \ • tnachng data so.other facto,.such as Discover:Custom Trade Area 39,991 2017 Estimated Population Custom Trade Area • • 42,092 1/1 7.8% '2'0°179-2'0w2t projected 2022 populat.oP 49 50 male average age female average age 5 • 5/17/2018 Discover:Custom Trade Area I;,a CURRENT YEAR ESTIMATED HOUSEHOLDS BY HOUSEHOLD SIZE 8,855 '14 21 ,613 / number of households 3.985 $90,180 mea:arnaaMlMa:nwna 2,149! +,ne O% 96 23•/. 50% 71% 70% IX- 1%---7•/. ., -c'F:'Grv- 5 Fern: vVe...ce- r:r•::r,: Discover:Custom Trade Area DAYTIME POPULATION 38,553 daytime population .,enm hone •Rehrw'Dee.perapre •Hernemaewe •w--hm Hams •Empbyed •Dewy.yw •St.dfl PopLiabc, ere and work,aye peeve rot'...tM:wa- .,ernployed peep*.employ.people.pwapea Ad.,at iwree Plo01 self-emp.yea and mµoM by•company,cleleree el Pan* rely • eepulaLee a neye accurate aelart,andmp A the cPstrtbuter.at people durrog the day el.,the Pada wee At well as a •Iedwatandirr2 A.tape of parte..,011:1 the vac*wee.So.peep*:an be,asteled at rel..;eitNn mere Own one eubcalopen, Discover:Custom Trade Area CURRENT YEAR ESTIMATED POPULATION AGE 25*BY EDUCATIONAL ATTAINMENT DOCTORATE DEGREE■.5 PROFE IONAL D GREE SCHOOL MASTERS DEGREE-:... BACHELOR'S DEGREE ASSOCIATE DEGREE-2..090 SOME COLLEGE,NO DEGREE ... VH SCHOOL GRADUATE(OR-_0.9 O ) SOME HIGH SCHOOL.NO.iq DIPLOMA LESS THAR eTH GRADE I, 6 5/17/2018 Discover:Beyond the demographics `mil Lifestyle reports allow our retail prospects with the distinct.behaeoral market BIG DATA to be purchasing patterns of the segments.Selection of the summed up into a consumers In your market.Eec variables used to Identify simple narrative on Tapestry Segmentation is a consumer markets begins with p geodemographic segmentabon data that includes houed..Ad the personality of the system that integrates characteristics such as single majority of your consumer traits with residential person or family income. households. characteristics to identify relationships(married or markets and classify US multigeneratioeat),and tenure, .:uet because a two people tall neighborhoods. persona Vats such as age se rotten the same group Neghborhoods with the most education.employment and -demographicgly does not mean similar characteristics are marital status,and housing they are identical consumers.It grouped together,while characteristics like Mane vane for this reason that neighborhoods with divergent or rent,type ofhaving(single emographio mfortnabon alone characteristics are separated family,apartment,town house. s not prohde a complete Internally homogenais, a mobile hornet.seasanat idepicture of your Dade area externally heterogeneous status end owner costs relative nptentiai.We must go beyond market segments depict to intone.In essence any the demographics to consumers'lifestyles and life characteristic that is likely to imderstentl consumer(Restyles stages Tapestry Segmentation differentiate consumer spending rod spending behaNa based combines the"who'of lifestyle and preferences is assessed for agvson „rdrvr to t,M1enai demography Alt-the Where'of use Identifying consumer -- Discover:Tapestry Segmentation `T1 • TAPESTRY SEGMENTATION Tapestry includes 67 distinct market segments and 14 summary groups Tapestry profiles enable the comparison of consumer markets across the country for any area m Discover:Tapestry Segmentation r,T1 TAPESTRY HOUSEHOLD SEGMENTATION AREA PROFILE 5 mile Radius-City Center.Fountan Hills,AZ Plir x4 7 5/17/2018 Discover:Tapestry Segmentation �'T J TAPESTRY HOUSEHOLD SEGMENTATION AREA PROFILE �"� 5 mile Radius-City Center,Fountain Hills,AZ Household moon Naueulsola4 111.. Median um•ble i""L gimpy neaten..re memee wuga.wen ne w dren 33.0% .p.0 Sp8.000 0meus:ry...er% qualitysurneneremore than coat They take p.n - 'nev cide seasonal or wca on homes reflectedinlM nqh 11.1% en 583.000 menrymiinaeu•These consumer,have the hee lune stamina end resources to emoy a Sood I. cupedwilnf pen ncmewruee—ane • siN earn 11.2% OS S1s7000 m.aivh. es and ee arv.but also eei.emoioymem income and inyeelmen regularly cook.pale et home.menew.pace nutrition and fresh • 3. •These neishboYhoode we found in large metropolitan are.o.. cent...Scattered across 10.3% et Se1000 e��s mrythlryrtom erappn9fo hen 9 e Ilsro monnonnpinwaonenle ane emermlNm nt • plea.with .pia. Down the Road >z, a„ Ss3 non t me emen,e aqua,they page..buy me. coumry non Focus Categories 0 , Discover:Focus Categories Utilizing a strategic approach to determineimi SS ks! y°Ak Peer,�""a"eiNh,,,pB6'"'oy",""per"' where your market can support sustainable <te,.,:;,e r e growth is the key to _ _ a focused retail U.S B v:�from Sletletics'Cons..Exp....(3E) cane,markets within yo,rt.,./11 of the men begins bpv.d.n0Mire a ,.e.00m0re « aynisu I.,.wonth,rapc,-.3.13.to seat;in your ritemettodey The.step al s. a M .iers misysts moll as well as our own weniry lownled a Leo repN0 iga P a:nale Knew nuer sysem,nnic sc x v nesthcatnm - en. ...Se retailers wit.the ressiting van..inner..retailers estuel 4.. Step 2''Peer Analysis " ...ler.changing and our team is WWI., rk`ap is13 M�jyipw. se. dertto"paw NElle 5/17/2018 Discover:Total Market Supply `Tl ✓ ,,,armatSuPiq III^sr S5MM AIM b$rOMM CMMtc$2'Mrt S.Skiat 550MM •SScMMtl S79 ir w w:t', �$TS toMM S!gOrAd'fa 4' +- I ▪ SfpO Total Market Supply $3605tsthea 452• 111W wN -ma ra,rese�,ta me�,ount " captured by businesses :dated In tha defined bade ^...'. .... area by block group The with darker green are ,.- acaptunng m sums ddlarsc� ..,, Discover:Total Market Demand `Tl O'om cweurw wssard I♦f?b 55nIM T\ esnomnanwn 04+MUMa32 01,1 450M4 kw;llk4...' 2y✓'//,.vi ,, •VOCMU Total Market Demand S731,576,222 This represents the amount spent by consumers boated in r #� the defined trade area by block group In the dark green areas the consumer demand is hbher Discover:Opportunity Gap lT1 onconrutr sap • S50M`A ®-s:mya+m-$25rc ❑;2sMMw.S0 ■SC r:Psas 000.000.0c •S25MMnt50MM ▪S`_OYMrotrCyMM 1111 kSIOOkM Total Market Leakage $371,063,815 p„ � Ths means mwe people purchase „�t y�c+ items outside of+he darned l kr Fa nta n Hlls wade area then In the y. A t� ' Founts n H Its defned vade area fa ",�' ". tl+eF omst mer goods ands ces. ��a Finding the spec fic bbtegones fi' where they are lea�ng the arket is y+ 4 F 6i oaf the key. /, 9 5/17/2018 Discover:Opportunity Gap CUSTOMIZED RETAIL CATEGORY GAP ANALYSIS egerel ,har4 3e 5,Pfi Discover:Peer Analysis TRADE AREA COMPARISON REPORT Target 5 Mtn Dm.lane I G eon ey AZ 20 3. 30 342 5.824 53,4 4 3 24B 3 8, AZ 28 IV 92 Me 842 832 5388 507 24, Felton CA 22 0/0 212 3012 SOO.3.2 371 698 tO Discover:Peer Analysis PEER ANALYSIS BY RETAIL CATEGORY II II II II 782! 10 5/17/2018 (be Rea!Estate/Market SWOT Summary ; STRENGTHS WEAKNESSES OPPORTUNITIES THREATS �- •Signitmant Retail • Le.kafle •Pbt 208—RepwPosE e•a -ui .`��+"" ' •Park Place._ ��ma.�y Wa.ea ..a e. _ I pmcar.,• _ m`deaf w s ste •ha ysta Ground Boots on the Ground Purpose lebrmetion ColNcted To identify and record Add„, Availapla sva<-a;n c..,r� the primary real estate Propeery neecrnPnm Pal�sne ru Varam larW? opportunities within the market. c�ainda> Eriseng Tan:mis(te.i>linyl c l!]flgal!prposslblel rralficCWniM P,)mdy Tbi>anaiyeianpu!aniW by Cmta2!nro M1x 4{lm oe<Wmcl Summary of ftwvihnent Iwcnen]real e>I;rte proXp>Iwlah Mr Ib ymrs of WppAtltllee>lu Agcnt<x Ownm OppaWn es$p..I@ mPnrirmm*On tlewioprnent. Plupelry iu kurciny.ar:J r€Aere!cgman linkto Pmpaty k b al Ayenl n Owner's wsn w Speak P�oswcls Iv Plopeny Gaq!e Ear.ttoklo Awwat Photo OvooP Slr:qy,or PrapMy Googb Earm ini to Graexl Galaml Cnnma is Photo lca l Size d Carter(it mlisYn i 11 5/17/2018 Real Estate Analysis.Retail Focus Zones Ci r 1 t1 O Real Estate Analysis:Focus Zones ©Cl Zane 182: Meetly Nw Development OppaMdtlee Zone Me: Nen Meoppat2*esIMM Maieprtad a lop al Estate Ana Property Catalog ,. 25+Retail Real Estate Opportunitie ...mow ..... _- KM1 upJaletl 12 5/17/2018 Retail Prospects iiiii\f vi„,„, ciiiiti:1 f4 yy 1.- Data vs.Real Estate r Time to source and open a retailer in a new market takes approximately 18 to 36 months or more,which is one reason we seek at least a three year contract with our clients.Ultimately,we cannot determine where a retailer will locate.Our goal is to market sites and opportunities they may have never heard of or considered in the past.We're a matchmaker of opportunity in the industry.If they determine a market is not in their strategic plan currently,our mission will be to supply them with research and marketing materials that will entice them to keep the community in mind as they expand and grow. —Tiffany Kilpatrick,Retail Strategies Portfolio Director Formerly with Hibbett Sports,Opened 130 Locations Discover:Top Categories for Recruitment ct„ T • 1 Restaurants Automotive iiii Ell iie ,. General Apparel&Shoe Merchandise 13 5/17/2018 Retail Prospects TR Restaurants ^1,200-7,000 sq.ft. TOt (per) 20+Prospects Fast Casual and Fast Food Restaurants account for the majority of the Restaurant sector. This growth is due to value and convenience.The ability to control the time and quality at a value has changed the way we eat out.In tandem Limited Service Eating Restaurants provide lower-to-moderate price points and there is typically no tip involved.Approximately 40%of all expansion among publically traded retail and restaurant companies will be in this category.You will see a great deal of Retail Strategies efforts reflect this with a heavy focus on this category. Retail Prospects ®TR Automotive T` -2,000-20,000 sq.ft. 13+Prospects Stable sector that typically takes 1-2 acres lots and is proven to sustain regardless of the economy. Automotive is a category that does well in any economy and especially during a downturn.The automotive industry tends to thrive in metropolitan areas due to the heavy dependence on automotive as the primary form of transportation.The longer commutes and dependence on vehicles for families,farms,and professional needs put wear and tear on the vehicle that drive up sales in the automotive category for parts and oil changes.During strong economic times,people replace their vehicles.During a downtum in the economy,people repair their vehicles.Both economies support automotive. There is a strong expansion plan among the concepts within automotive and they don't mind locating in very close proximity to each other.They typically will want about 1 acre of land for a ETS build to suit,opportunity. They famfa gtu - - =+Wien!access.good visibility and Retail Prospects 44� General Merchandise Pr - sq.ft. 6+ProspectsErg Variety oriented stores are a great option to revitalize second or third generation space. • The retailers under the General Merchandise category are generally classified as Discount Stores and Specialty Stores. Value and convenience are driving retail trends today.A variety of general merchandise stores are looking for vacant space existing in a shopping center where they can have low rent and revitalize a shopping center.Although value stores do not always top the list in what a community desires,they still generate a healthy amount of sales tax and jobs. In addition,they reduce vacancy creating synergy that sparks additional retail and restaurant expansion. r 14 5/17/2018 r- y‘,1-�y Retail Prospects a�F •pparellShoe Stores 1.200-25.000 sq.ft. .+Prospects Apparel stores like to cluster and create cross shopping with strong co-tenants. Apparel is a category that shows evidence of bifurcation. The luxury brands are thriving and the value brands are thriving.The apparel stores that offer an average product at an average price are shrinking.During the recession, consumers learned they can receive a quality product at a discounted price.Post-recession consumer confidence is at a 7 year high.Consumers are saving their disposable income for luxury items and purchasing the rest of the their products at a discount.Apparel is a popular category for on- line shopping which has been a challenge for brick-and- mortar expansion.Customer service and customization are more important than ever. ROI-Investing in Retail .„•'''°.,..•. M.,- iir•-- a O la 300 . s800ki, retail "' 20 • 50 • 5400k recruitment kg.r v�mi. ladder - ..`. = ' ®9EAR8i5$1 RUH• 30 • '200k C •sit"7-7"=r 'o ir . . 22 • 100k .ec.a ni , ,r'a m• 15 . 20k Success breeds success.Retail builds on retail.Retail economic impact adds up w quickly.Retail attracts the workforce that attracts the primary jobs.Retail influences executives looking to locate their company in your community.Retail enhances quality et life that brings your children home.Retail builds tax base.Retail adds jobs from entry;r. ''.'„"tea ,e»•5e ' t; ,''al.Retail bu•+. ,f ... Outreach 1111. ____. ... '' ,,, ir k�. _ . _ Li 15 5/17/2018 yy�� Retail Recruitment:Outreach �T�F Retail is a dynamic industry that is constantly changing... Razed...sten masers may e.bouse armory,.taal estate star Ermel regtortal or natter. at e.aa,.rs Asa«�0.;e ser 9,703 .autelrya ° 'emena &, retailers'contact ate:°o,,..°pef ,Y ....m. information&site on,were,WM, selection criteria n°vmm?e°er�cv babe eras al a,tea: o pa.ctie e .w ...ea) on.aos mserte Mat must be rt. fore tekt,a eras Mora amebae to Mee reel estate ..El/rare a.to peeve...tern sae specific parka.,or eurrutattee Retail Recruitment:Conference Representation "Adak- Building Building=" relationships locally. Who We Connect With regionally //�� RETAIL On Your Behalf NATIONbehalfoAFo on ' ` LIVE1 ICSC Hills V M i. t 4 mem,m.inyh s,»Wpat 9 9 "4Le program. 9 9 C 9 9 Q 9 2017 Conferences eteer ..1 mno i,e.x' leattluale pt,ate kW. New eG .corcatu Orleans M DC .0 Pnpwas Irss.. iw.xn k4 aY me+v+StiM.ym Marketing Guide y.diE." (1'�) „-_.- ('7?retelstrategies . y i / FOUNTAIN HII I la Weed wnaben feces Pres* o •Mnrbn — wp�r Mertim:3,2 TO^ �F„i� $ t 61 im �: Ote'ai0 a3 `s c.:cea •i iioe`c 16 5/17/2018 Implementing your W. Strategy Discover Discover Connect Implement rovorwry Ana na,rool, M MI rrlOrcra.ro.I ono orlir, 0 11,. Nprezont4tion in r.r., ‹,3c, ocus **„,„°.=":`,1:,,,. ••• •, , - -'''.i .: TO1 0 prep.-,rnrrnms and orrY kr."on an or.pir, Ormn ..." '' .'..1.. * retail st:ate,;,e,-; L 17