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HomeMy WebLinkAboutSPAC.2018.0517.Agenda C' THE TOWN OF FOUNTAIN HILLS C AFFIDAVIT OF WEB POSTING 4 / l tp ci z 3 c x •1// - _-- STATE OF ARIZONA } } ss COUNTY OF MARICOPA} The affiant, after first duly sworn deposes and says: That the Fountain Hills Town Clerk, or designee personally posted or had posted a copy of the attached notice(s) on the Town's website: 0 ❑ Town Council Meeting Date of: ❑ Town Council Work Study Meeting Date of: ❑ Town Coun 1 Special Meeting Date of: Commission Meeting Date of: yOther: jp/90 ,27,6rt.tt*,47irk a--Q 1 y- The above ref nced action notice w s posted: 7(Fill /, , 20 /� at&`/�a.m. 4 in date i e) BY: 1}01---) SIGNATURE >r SUBSCRIBED AND SWORN to me this a 1 day of *kale— , 20 /t. ai0='it aunt iaildx3 uM$Sl 3 A "°' . U A1No10D V-o qn l citi.dtb„��i VW CIS-mod�g1oN BMW 213H1V3H .6444s a*°' Notary Public 11) Seal C:\Users\NWalter\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IERIDOQKX9T\Affidavit+of+Web+Posting.doc 1/22/18 POST ACTION AGENDA NOTICE ic, TArNtt� NOTICE OF THE REGULAR MEETING z l i OF THE TOWN OF FOUNTAIN HILLS e STRATEGIC PLANNING ADVISORY COMMISSION e •9'�ghat is 01ce TIME: 4:00 P.M. WHEN: THURSDAY, MAY 17, 2018 WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS 16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS,AZ A majority of the Council members may be in attendance. No official action will be taken. Strategic Planning Commissioners will attend either in person or by telephone conference call. PROCEDURE FOR ADDRESSING THE COMMISSION Anyone wishing to speak before the Commission must fill out a speaker's card and submit it to the Executive Assistant prior to Commission discussion of that Agenda item. Speaker Cards are located in the Council Chamber Lobby and near the Executive Assistant's position near the dais. Speakers will be called in the order in which the speaker cards were received either by the Executive Assistant or the Commission Chair. At that time,speakers should stand and approach the podium. Speakers are asked to state their name and whether or not they reside in Fountain Hills(do not provide a home address)prior to commenting and to direct their comments to the Presiding Officer and not to individual Commission members. Speakers' statements should not be repetitive. If a speaker chooses not to speak when called, the speaker will be deemed to have waived his or her opportunity to speak on the matter. Speakers may not(i) reserve a portion of their time for a later time or(ii) transfer any portion of their time to another speaker. If there is a Public Hearing,please submit the speaker card to speak to that issue during the Public Hearing. Individual speakers will be allowed three contiguous minutes to address the Commission. Time limits may be waived by (i) discretion of the Town Manager upon request by the speaker not less than 24 hours prior to a Meeting, (ii) consensus of the Commission at Meeting or(iii) the Chair either prior to or during a Meeting. Please be respectful when making your comments. If you do not comply with these rules,you will be asked to leave. Notice is hereby given that pursuant to A.R.S. §1-602.A.9 , subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded, and, as a result, proceedings in which children are present may be subject to such recording. Parents in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made,the Town will assume that the rights afforded parents pursuant to A.R.S. §1-602.A.9 have been waived. The agenda for the meeting is as follows: 1) CALL TO ORDER @ 4:01 p.m. 2) ROLL CALL 3) CALL to the PUBLIC a) Pursuant to A.R.S. §38-431-01(G),public comment is permitted(not required)on matters not listed on the agenda.Any such comment(i) must be within the jurisdiction of the Commission and(ii)is subject to reasonable time,place,and manner restrictions. The Commission will not discuss or take legal action on matters raised during"Call to the Public"unless the matters are properly noticed for discussion and legal action. At the conclusion of the call to the public, individual Commissioner may(i)respond to criticism, (ii)ask staff to review a matter or(iii)ask that the matter be placed on a future Commission agenda. CONSIDERATION of Approving the March 22,2018 Meeting Minutes APPROVED 5) UPDATE from the Development Services Director on progress made on the 2017 Strategic Plan NO ACTION TAKEN &. ti 6) UPDATE from the Economic Development Director on progress made on the 2017 Strategic Plan NO ACTION TAKEN 7) CONSIDERATION of Adjournment @ 5:00 p.m. Dated this 10t"day of May, 2018 By: Aaelif Nancy Walter,Executive Assistant Pursuant to Title II of the American with Disabilities Act(ADA),Strategic Planning Advisory Commission does not discriminate on the basis of a disability regarding admission to public meetings. Individuals with disabilities who require auxiliary aids or services for effective communication in this meeting may contact 480-816-5100 (voice) or 1-800-367-8939 (TDD), 72 business hours prior to the meeting start time. STAIN a % THE TOWN OF FOUNTAIN HILLS n o— NNW, 'NV that ' AFFIDAVIT OF 9ij �..._.,.-tioo ESTABLISHING POSTING NOTICE STATE OF ARIZONA } } ss COUNTY OF MARICOPA} The affidavit, after first duly sworn deposes and says: That at the request of the Town Clerk of the Town of Fountain Hills, I personally posted or had posted a copy of the attached notice subject(s): ❑ Town Council Agenda Packet: ❑ Town Council Work Study Agenda Packet: ❑ Town Council Special Agenda Packet: (SPAC. - Commission Agenda Packet: A/II � ( E-- ❑ Other(i.e. approved minutes): I At each of the following places pursuant to The Town of Fountain Hills Town Code Chapter 2, Section 2-4-3: FIRST PLACE: COMMUNITY CENTER, 13001 N. La Montana, Fountain Hills, AZ at (y:a-a- a.m.19 on the 7 day of 0 , 20T . SECOND PLACE: TOWN OF FOUNTA 6. HILLS WEBSITE: www.fh.az. ov at '(.'oM( p.m. on the /0 day of `�'!L , 20 /. I THIRD PLACE: TOWN OF FOUNTAIN HILLS OFFICES, 16705 E. ue of the Fountains, Fountain Hills, AZ at �5.,P-1 r./p.m. on the ld day of , 20 BY: SIG A Ai- SUBSCRIBED AND SWORN to me this le; ofTze , 20/`3. W,-, rsrq,F, JENNIFER LYONS (� �,�,��„° Notary Public State of Arizona :� Maricopa county Not Public ',.�; ay My commission Expires April 09, 2019 Noggin xptres c:\users\nwalter\appdata\local\microsoft\windows\temporary internet files\content.ie5\jdogkx9t\affidavit+of+establishing+posting+notice.doc • o.Y' AIN rtc NOTICE OF THE REGULAR MEETING 4,9 OF THE TOWN OF FOUNTAIN HILLS STRATEGIC PLANNING ADVISORY COMMISSION 9„�hat p`" Q TIME: 4:00 P.M. WHEN: THURSDAY, MAY 17, 2018 WHERE: FOUNTAIN HILLS COUNCIL CHAMBERS 16705 E. AVENUE OF THE FOUNTAINS, FOUNTAIN HILLS, AZ A majority of the Council members may be in attendance. No official action will be taken. Strategic Planning Commissioners will attend either in person or by telephone conference call. PROCEDURE FOR ADDRESSING THE COMMISSION Anyone wishing to speak before the Commission must fill out a speaker's card and submit it to the Executive Assistant prior to Commission discussion of that Agenda item. Speaker Cards are located in the Council Chamber Lobby and near the Executive Assistant's position near the dais. Speakers will be called in the order in which the speaker cards were received either by the Executive Assistant or the Commission Chair. At that time,speakers should stand and approach the podium. Speakers are asked to state their name and whether or not they reside in Fountain Hills (do not provide a home address)prior to commenting and to direct their comments to the Presiding Officer and not to individual Commission members. Speakers' statements should not be repetitive. If a speaker chooses not to speak when called, the speaker will be deemed to have waived his or her opportunity to speak on the matter. Speakers may not(i)reserve a portion of their time for a later time or(ii)transfer any portion of their time to another speaker. If there is a Public Hearing,please submit the speaker card to speak to that issue during the Public Hearing. Individual speakers will be allowed three contiguous minutes to address the Commission. Time limits may be waived by (i) discretion of the Town Manager upon request by the speaker not less than 24 hours prior to a Meeting, (ii) consensus of the Commission at Meeting or(iii) the Chair either prior to or during a Meeting. Please be respectful when making your comments. If you do not comply with these rules,you will be asked to leave. Notice is hereby given that pursuant to A.R.S. §1-602.A.9 , subject to certain specified statutory exceptions, parents have a right to consent before the State or any of its political subdivisions make a video or audio recording of a minor child. Meetings of the Town Council are audio and/or video recorded, and, as a result, proceedings in which children are present may be subject to such recording. Parents in order to exercise their rights may either file written consent with the Town Clerk to such recording, or take personal action to ensure that their child or children are not present when a recording may be made. If a child is present at the time a recording is made,the Town will assume that the rights afforded parents pursuant to A.R.S. §1-602.A.9 have been waived. The agenda for the meeting is as follows: 1) CALL TO ORDER 2) ROLL CALL 3) CALL to the PUBLIC a) Pursuant to A.R.S. §38-431-01(G),public comment is permitted(not required)on matters not listed on the agenda.Any such comment(i) must be within the jurisdiction of the Commission and(ii)is subject to reasonable time,place,and manner restrictions. The Commission will not discuss or take legal action on matters raised during"Call to the Public"unless the matters are properly noticed for discussion and legal action. At the conclusion of the call to the public, individual Commissioner may(i)respond to criticism,(ii) ask staff to review a matter or(iii)ask that the matter be placed on a future Commission agenda. 4) CONSIDERATION of Approving the March 22,2018 Meeting Minutes UPDATE from the Development Services Director on progress made on the 2017 Strategic Plan UPDATE from the Economic Development Director on progress made on the 2017 Strategic Plan 7) CONSIDERATION of Adjournment Dated this 10th day of May, 2018 By: 4Ve-e../ Nancy Walter, Executive Assistant Pursuant to Title II of the American with Disabilities Act(ADA), Strategic Planning Advisory Commission does not discriminate on the basis of a disability regarding admission to public meetings. Individuals with disabilities who require auxiliary aids or services for effective communication in this meeting may contact 480-816-5100 (voice) or 1-800-367-8939 (TDD), 72 business hours prior to the meeting start time. 5/9/2018 Retail Strategies Overview , We are e retail real estate lif n professionals.We \,I';/ 9 r. will tell your story in J retail strate strategies _, , ---_..- , a way that matters to retailers. uuiii in Hills,AZ t Goal 130 4:1 44 20 34 Suueas(,anmun Tx,arvon CI ienl to Staff ftal o Slates Our Team has L ceneetl Rela I Real Team Moun �.�.,.v maneloceietl Relaters E.e,„te Our Partnership Our Partnership Igo Executi ',, - ve 41 f ountainhillsl11111 Team iii ii it ,' ill scott coopol ik Ecawmic Development Deeclo: i ......, & Marketing ���',>::Tte9: iki � ReseAccouBeervelop Jce Fac�ai orlld lrecla o D Retail Deeelopmenl Ee e Vice rcc. wrs.�m.���:,A'MBe,aa s�MepRa 1 • 5/9/2018 via) • Retail Strategies Process .< Markel weirs,D.,Data,D. Your Research We start where the retailers and randlords start A retail sile will only be chosen it meets all of a retailers'key corona.Trns criteria Ls two for determining whal market charactenstics aft needed to allow for a Alt ellectiVe retail'ecru..strategy. coMnrehens've matket analysis process we have evaluated consumer spe.ng patterns.peer communities local commercial real ettate asset at wel,as gemograPhic and PsYcr,ograP.c make-UP Yeur umaUe consumer trade area Our partnerships Weh pioneering data mto your community and its consumers lo retailers a.la./ords Strategic Planning—The Playbook roar conmunity oilers unique assets challenges to retai,ers and ext,eneMed retail real estate Marn to Fountam Hills to'new the marW . first hand aa f etail aLle selector would,Bools on the Ground).Then • Owough connectMg with local city leadership and hey stakeholders in Fountain Hills's commercial real estate sedoi xe gain the insight and feedback necessary to access markets alrengthe one weaknesses Many times what the data shows iS incornete. critical factors such es co-tenancy sight lines access a.most notable 611.669 O6 exIstIng retell are taken lo account in creating Your strategle eater,recvslitment plan. Retail Recruitment.Connecting T.Dots This 16 where the real berry Ming begins as we put data a underutilized real estate assets to Work by connecting Mem target.busInesses Petal,recruitment is a complex accuser and 14,116..F26.9.1Pt416 Discover:Research Discover:Research where does all this information come Memberships, Research Partners & Subscriptions & Geographic Informatio from? here are the demographic data sources used Customized Systems Lnagt, Reports ed.N\ E •esr D. I9OSIN Crittenden Research TETRAD Z') NEM AG S Agg Data RL. W(. Sitewise WIESEA Cassiti AtimmaN,E., 7.1 STDB !ies I I I I ir—TT P la i anill,hell sim SitesUSA/ ,oszeev UberRetail 1=1:13:19Min REG'S *mac I PE DS 2 • • 5/9/2018 Discover:Research lT1 Discover:High Level l�1 DATA&ANALYTICS this cramp specific reports ems Pare these category dmerent geographiest�th ich Aare variables nweummarized�In the tollo pagPhase ln1thalindustryy tooted WIN.retatt results which have a.city staff with internal and extern.enons�related to not lgrew n0 and improving all facets of community.adjusted the pea,our ershh is only to brio ew o rmlty but also local n own as aemand rvltetra and refined provideeatNas dsplereren a lb. -_ Fountain Hills a this able when weather to grow o,expand an wasting business a even In eplwmg tt merchandise not,local shoppeis mil find me most appealing 87 3 365 State of Arizona 7 Population 6.9 Million • category specific reports unique variables Phoenix-Mesa-Scottsdale.AZ 7 CBSA 23 555 Population 4,681,190 different geographies Fountain Hills,AZ variables to defined per each variableanalyzePopulation 24,278 PreitaredforFounteln.lis_KityPetelStremptea (or Discover:Drive Time&Radius Q1111, Discover:Drive Time&Radius `T1 .01 • m_.e.. HMO. '��� y1xp�'�M1F• ow rm w ,,m wm Ay em suemq e sit 3 5/9/2018 Discover:Mobile Tracking C Discover:Custom Trade Area �t"1 Mobile Data Collection ��� Primary Trade Area ��""- Ole iraching study uses data collected from mobile phone users who [byplay.in a color coded dumbution map Mat indicates the per. Each retailer.s a specrfic brmula of marks( • ,m By draWrsg a p.n.,around e'Wait.We are a.to gather a map grid Once we draw a polygon around a siu I,,.. [im ,.re.wm..,,,..- rk,,0,...6,..8.......0 w.wsw...travelled to tn.etua,area from each assare.mils I [Mena.y use to...mine it they will have a an Wore IN ,the home and work location of customers who.ve actIvelv used time frame rn which to Measure cutorner 1[..., impute. because rt sets the .iie device whde Pr,,,e.,,,rk.Wee,.r,.,..,r.r•.,,.used a. gathered from a.pPery who Wart.Mt Paiametere.measorine demogreSMO Criierra •PS tracking data to examine Fountain HillS core consumer trade sesiouated sme period vvhen assessing the r, and...lug potential sought by r.ders and Is the Safeway Target and Tractor Sup...stows...id in must keep in mind I.,the number of visitors tr, tract deferent consumer groups drawn m Mimeo,utogormm and data glve us accurate Insights to the err>,r of suitors,v. • are account the Mall meresults olitie y 6f y 0 mpM consumer d I! , � 10 6.410070. n ,Supply Co. August1 p017. �s rt ^ trade area is one no.nap ener M a A trade area is.geographic area from which a ' . .il customers A cornmssIty un have more Own ''' -"its*, "kil'ir one trade wee We define your primary trade . . area.caw base of consumers highly Ilkely to shop and eat in the market at least or.a ' merited • ' • - ,i• . month Your primary trade area hes been PIT — s mobile traUng date wdh ot.r factors such es v . attractions arid p n to ,x4 /� c ,—`" ry mek -S mrmea a— . travel to shop is not one size tits all'therefore ° .7' Ihh.° ....at_ • , -,, - -- . retallers will analyze their own trade wears to n9F re artv Ix.e vm, Traci.sise�CO i nruoew 3 Discover:Custom Trade Area q Discover:Custom Trade Area q 39 991 CURRENT YEAR ESTIMATED HOUSEHOLDS BY HOUSEHOLD SIZE 865r 2017 Estimated Population Custom Trade Area1111.61111%illb • • iril t 21 ,613 42,092 7.8/ number of households rejected 2022 population projected growth rate 2017-2022 $90,180 median —0,,oldd rr 2,149� ,,778 49 50 tax 50% 12% 19% 4%— 1% 96 male average age female average age -pare 2-person 3-person 4-person 5-person a-person 7 or n-. rse''oa or,sehok hoeseno•d house'oid nusehold house,o d person 4 • 5/9/2018 LI.I. Discover:Custom Trade Area `mil Discover Custom Trade Area Q DAYTIME POPULATION `�� CURRENT YEAR ESTIMATED POPULATION AGE 25+BY EDUCATIONA ATTAINMENT DOCTORATE DEGREE ■5g5 q 553 dayto°-.- - mpulatior) PROFESSIGNALDEGREE SCHOOL III.t G 1111111/11 WASTERS DEGREE 9.339 BACHELORS DEGREE ,y'east ASSOCIATE DEGREE-2 500 SOME COLLEGE.NO DEGREE Bmgg •Childrenet home •RealedassoA persons •Homemakers *Work N Hon. •Employed •Unemployed •Slud2NPrynit, HIGH SCHOOL GRADUATE OR.- is the sum of;he MI..sulacalogones.mimed and disalled peooM.homemakem and working age People not in II, GED) 9.938 • p copulation Pe IMed People persons working h sellers P d employed by a comanny)mrildren preschool). t is Fre.to1l and post+ f J 1 I). SOLE HIGH SCHOOL,NO.00 r puln,.data provides a more accurate understanding the TotrMulion of people during the day trade area a DIPLOMA n. or Chet Somep As can a tied as..tie shin moire than one wheat-.- Tor urs,.Ming ow et kome dei area disabled o r suX same papule may a roumed iv�cr This tloublo-.c • 't I.tlaµimep pul�o Provim I> ':I�ghe,e LEGS THAN aTH GRADE 0 .lorfa••vHN:JY Iy wIM&r•ree•e omau.•.an.egau..us.a.wa..x.a..0 ntmrsuo.x.latcl.raum•c.nr New•..m away. Pm*.roum.T 90,0,3gne.Stretegae o..maw..sn.w•e,,,g, msew..m.ce..•w su._...y.ce s 1111 Discover Beyond the demographics C Discover:Tapestry Segmentation �T1 Lifestyle reports allow r retail prospects with the distinct.behavioral market —` BIG DATA to be purchasing patterns of the segments.Selection of the summed up into a consumers in your market.Esri variables used to identify i Tapestry Segmentation is consumer markets begins will. y` simple narrative on geodemographic segmentation data that includes household a.� '4? the personality of the system that integrates characteristics such as single i ?4 majority of your consumer traits with residential person or family income, T'.-° households. characteristics to identify relationships(married or IA markets and classify US multigeneralonal)and tenure ; y �' Just because a two people fat neighborhoods. personal traits such as age co l within the same groupNeighborhoods withe most employment. `}: • y �,", demographically does not mean similar characteristics are marital status;and housing '` the t education emloment and '•e they are identical consumers.It grouped together.while characteristics like home value is for this reason That neighborhoods with divergent or rent,type of housing(single . demographic information alone characteristics are separated. family.apartment.town house. j ,.i!, �'• + does not provide a complete Internally homogenous, or mobile home),seasonal *' picture of your trade area externally heterogeneous status,and owner costa relative TAPESTRY M,I.r, potential.We must go beyond market segments depict to income.In essence,any SEGMENTATION the demographics to consumers'lifestyles and life characteristic that is likely to understand consumer lifestyles stages.Tapestry Segmentation differentiate consumer spending M and spending behavior based combines the'who"of lifestyle and preferences is assessed for on personality in order to betterdemographywith the"where'of in identifying consumer Tapestry includes 67 distinct market segments and 14 summary groups for=I.,,,,r,nhhv;o,•er10 n r.r6r_e, Tapestry profiles enable the comparison of consumer markets across the country for any area 1111111111111.11111.1.111111.11111. 5 5/9/2018 Discover Tapestry Segmentation 0 Discover:Tapestry Segmentation q TAPESTRY HOUSEHOLD SEGMENTATION AREA PROFILE TAPESTRY HOUSEHOLD SEGMENTATION AREA PROFILE 5 mile Radius—City Center,Fountain Hills,AZ 5 mile Radius—City Center,Fountain Hills,AZ Household u i�.n rlausenalas Median Median Lifestyle hens PN 33A% III >tae.Ino M by • wall p peineY bast P e In plir 1 •Neighborhoods include seasonal or.acaw• meierme felled.In of 35, 1 MA. T.Tx sa3.000 Ve with aed�neneroara�—ab a r rw e.ryoy. e nqw a •IA 17% b.4 S15T,000 y ea seaN.bd deoseae ponnerawcamea. ' I ' 7, „„•• con central Cal.Scatter.across.US. s 4* ; o mys, •Reside.are well educated tr en rmes .% " T'T •These cons are well connect.Internet wcess is used fw everything from swapro to paying s.monwong investments a. SE a N nm. J• •Primarily married couples w Ail a growing 611248 04 elnples -. _rw w nn 7..r+ao Down the Road 2 4% 45 a $44.0 • f wags they prefer to ew 411 .. , Discover:Focus Categories q Focus Categories Utilizing a strategic approach to determine Retell Strategies uses SIIM etuml Our Pew Analysis begins by running PP eksupply- aen,ogfaplbcpromebased an a specified where your market can aen',ena�:Tn'aZea loiaemon>,rw ante mtn,,,TZ aaarwaamy«a support sustainable coma roSri awps�nro«naae siientialpOpenwna0yror naelaat Tlwdata nual tote sales and expo ditwestl le e 1 e growth is the key to aaoerne'follow,thr emmorso��e,a population supply)d O1.an swim income 1Q m focused retail ideU.S.Bureau o:above tcsl 000ap005 n nisi.telennoao(n nesiol fAG111ldf1Pe0 mreta, sarvere oewaaa aaee ed Wpm mil g wkeTas,ep wnMr e Ilyirg low "nun OpRTl�. wsee oof vat ntnepeer makaod h• ete e Owl steel' k t4cnl�eMW Pr'''' a afMil iy fepionroc nIC6Ne to 1s-n year drat e,todeY-TM.les toga 0 de IA,Ma,OutielE,::,,,,:, kss VpYaaN�Ue. -pOe• oweformawea wail as it CanauaBu'e E<orwitneu- pedliea ors oc,etlwithal• Iy v▪r awnsa e1.,aas°°wa••� w a TreIXe �°i ar`V`�h iV• '�eKno• wewr«a,aacol ro ▪n kar I«wsnesr <omanlarsave a'raa pnoc woraa«t comPlete ,Maeep inmindt chonbeaaloate�fZa....nmea by me ke las,sreP.Tn'..Cal.“we Were to keep um errs now bar,an He'll ne�er�a, ry caasir awn •axons saer onwl,an,a ea,a wits of aaloelnlbn Witho=r,,esulnrgN SYs,o,,,,mc51 ercwautlweasirgoa,nemany categories ourstmtegc apprefmromisdates0 eta ors anus growth identifyingyms Maw caewres can be Step 2 P Analysis w lielalleisstratemecare w lollpvn g3 steps. constantly changing and ow team is r pr'onep analyse mcklgeape sbward<losur sare,allars Identification and comparsona similar I,regi«wlerMlooallewl.By Preforming a gap analysis the fast step lose o tail base �rical r..'r ale as because swedese' omP l i be.°mama,retail sales aryl consume. , pentify opportunities frame ce wIlw rest step pacce, d st .%'.erree an.e 6 • 5/9/2018 Discover:Total Market Supply qk Discover:Total Market Demand Q u'ro0alSMM to S101‘ •Et b 45MM N]Total Consumer Csmana 0 E5MM b StOMMW.) O S 1 a ESMM f 1pMM tof25MM 0 SSMM b EtOMM S25MM to$SOMM ❑S I OMM b 125MM • b S'/5MM •$25MM toE50MM 5�0MM IN •Maki toS75MM 'n'SMM to UMW �S75MM to S+00mm •.ttOOMM 7 .mom. mg Total Market Supply Total Market Demand $360,512,40711 $731,576,222 n,6 represents the amoala / captured by businesses _ - This represents Ne amount Hosted in the defined trade '± spent by consumers located in area by block group.The the defined Vade area by block -a with darker green are group.In the darkgreen areas capturing more consumer Ne consumer demand is dollars. higher. ..a Prew.am.sewax,wlw eraww Heals a Discover:Opportunity Gap CTl Discover Opportunity Gap qi. _` CUSTOMIZED RETAIL CATEGORY GAP ANALYSIS 0 oppem r,tr Sac IIII•250Mm 0450MM to-f25MM A General MercherdOe Stoles 5ra tS25MM to'50 •$0 00425.000.000 09 Fpod eM Bares..5lpres 512,..= •S25MM tof50MM _.._ •150MM to f 100MM •..f100MM illn 6 Personal Care Straes E20.161.166 Total Market LeakageI. r-to • lMlla0 Clothing',cease.Stores-211.391,233 $371,063,815 Faodserace end Dunking Places_S127e6035 This means more people purchase r Hems oulsde Or the defined �d Automotive Pens A aaaaiea.6 Tire Soros moo Se.tezp65 Fountain Hills trade area than n the ', Fountain Hills defined trade area for 5,`*-. slsportingGoods,ll n'.Hobby Book,Music slo ea Nom S65170354 their consumer goods and Finding the specific categories services Where they are leaving the market is - Electropics 6 Appller0a Stores_54,666,200 the key Fumilure and Home Freels..,Stores-53.500 OBB npnatorreumah Beeps By ae.N Bagelka 7 • 5/9/2018 Discover Peer Analysis © Discover:Peer Analysis TRADE AREA COMPARISON REPORT PEER ANALYSIS BY RETAIL CATEGORY Target 5 Min Drive Time 1a CM ResWenral vac Cp eayt'a bop incom kl to enH Seasonal"e im P elerket 0upply —p_m- r�unlaln Hilly , 25 MO 21 208 Era Mis 5263 MP]18 3U 4% `.�E)V] MI PAO 50.'12rb I 530e U]U.t22 U1L Az 29.3. 30,342 540.024 5324 613 240 310% Sehuente AZ 20.10] 32.350 .9.832 5355 443 502 24_7X 3 3 Felton CA 2]0]e 29.30B 590.B03 E505.321.538 !IIIII !IiJ 0■ 0■ I 0■ 6 Hobbles e L' eJ Som.Quick Service Spans ,riv.1ln. ForU.n11c. Men li.�nrli,r. ,ul.ni.uk.1 Garden Crafts Restaurants Restaurants Recrearon �liils •Peel Average eal Estate/Market SWOT Summary Real Estate Analysis Ground STRENGTHS WEAKNESSES •Highly AMos.CIrmlole •Hgh of non primary reader: •4546 of popularon v In Iaeesnns nyl .. aarNaas Oeg oo a tape( •VelYfaw Peer markets •Avg..Inman$103330 mlOEsolescence Fle141 •Ave(l epos' s 5]H,1:'efiPraimi Mien 4 s r OPPORTUNITIES THREATS } x •Significant Retail •Coneoltdatam nt naboust Leakage Waftswr,othef locations 1 •Plot 208—R ur sAs blot m Frank uoyd ep 1105e 6 ant RIM as leas.expirn •Palk Place... •o.er w.aea prry€rty avows •ikal.-tad r:'nt int oat tales 8 • 5/9/2018 Boots on the Ground a' Real Estate G� Purpose Information Collected - - To identify and record Aaa,ese Available Space n Center the primary real estate li Property neeeapuon va.pyl s (if vacant land) ,,, opportunities within �' , _ the market. conranatea foisting Tenants at existing) L Loth,g Ager,t or poeelbie) Traffic cool at Property I his analysis is performed by r rs,x r aelate professionals Contact Inb for Agent a Owner Summary of Recruitment - with more than 15 years of WebAdaryys for Agent or Owner Oppol4rnilies Spook to experience with devotees., Property least°and redevelopment broth to Properly Hat Agent a Owner's Websae Spook Prospects fa Property Googly Earth Link to Aerial Photo Overall Strategy for Property . `1441 Googly Earth Linh to Grountl Gioi al Caumertte • Photo total S,e of Center Of existing) o Real Estate Analysis:Focus Zones g., Real Estate Analysis:Property Catalog 01 Zane 182' Wetly New Development Opportunities Zone 384 Nev Inn Opportunities I Asset Management •+•runs., r r I'' n illli" so can.gab'a "''�� ;� �1. - le Ai � . 1 _ n.a ® - r ... `4 - .per... ® � -•, �"' ♦ ,,,,,,,,..„..a,„,,„, s Each opportunity haS Leen Mapped es 16650i Pala SW well as categorized tor gLack reletence with oi4.key intorno..(o e,..- IM tenancy amiable space ask,rates etc)Padang teletponshtps with Pa sy w :.e oype managers o be p updat and relevant e ,v�Mw•v.e ,aeuezne.ew nrocm,er 1 d ,eta es d developers that a a looking for ;y, opportunittes m Fountain Hills . b 9 5/9/2018 yy�� Data vs.Real Estate aaiF Retail Prospects Time to source and open a retailer in a new market takes approximately 18 to 36 months or more,which is one reason we seek at least a three year contract with our clients.Ultimately,we ‘k cannot determine where a retailer will locate.Our goal is to market sites and opportunities they may have never heard of or considered in the past.We're a matchmaker of opportunity in the industry.If they determine a market is not in their strategic plan currently,our Amission will be to supply them with research and marketing materials that will entice them to keep the community in mind as they expand and grow. Tiffany Kilpatrick, Retail Strategies Portfolio it Director Jy with Hibbett Sports.Opened 130 Locations 4 Discover:Top Categories for Recruitment `mil Retail Prospects ��� Tt; Restaurants TOI TOl ^7,200. sq.ft. (per) 20+Prospects Fast Casual and Fast Food Restaurants account for the majority of the Restaurant sector. Restaurants Automotive This growth is due to value and convenience. The ability to MINNINI control the time and quality at a value has changed the way El 4eL we eat out.In tandem Limited Service Eating Restaurants provide lower-to-moderate price points and there is typically no tip involved. Approximately 40%of all expansion among publically traded retail and restaurant companies will be in General Apparel&Shoe this category. You will see a great deal of Retail Strategies Merchandise efforts reflect this with a heavy focus on this category. .w,F< 10 5/9/2018 y� y� Retail Prospects �� Retail Prospects wr< TT . Automotive General Merchandise 111111111111111111111111 13+P -20,c00 sq.ft. 6+,Pro-acts 0 sq.ft. Prospects13+ 6+Prospects Stable sector that typically takes 1-2 acres lots and is Variety oriented stores area great option to proven to sustain regardless of the economy. revitalize second or third generation space. Automotive is a category that does well in any economy and especially during a downturn. The automotive industry tends to thrive in metropolitan areas The retailers under the General Merchandise category are due to the heavy dependence on automotive as the primary form of generally classified as Discount Stores and Specialty Stores. transportation. The longer commutes and dependence on vehicles for Value and convenience are driving retail trends today.A variety of families,farms,and professional needs put wear and tear on the vehicle that general merchandise stores are looking for vacant space existing drive up sales in the automotive category for parts and oil changes. During in a shopping center where they can have low rent and revitalize a strong economic times,people replace their vehicles. During a downturn in shopping center.Although value stores do not always top the list the economy,people repair their vehicles. Both economies support in what a community desires,they still generate a healthy amount automotive. of sales tax and jobs. In addition,they reduce vacancy creating synergy that sparks additional retail and restaurant expansion. There is a strong expansion plan among the concepts within automotive and they don't mind locating in very close proximity to each other. They typically will want about 1 acre of land for a BTS,build to suit,opportunity. They seas with convenient access,good visibility and Retail Prospects --'7'w� ROI—Investing in Retail •pparel/Shoe Stores 1,200-25,000 sq.ft. .+Prospects F;��,. .,.�,<, F,'•��.w-- r z,O 300 . 800k Apparel stores like to cluster and create cross retail ems. P7.1 271 • Et 50 • 400k shopping with strong co-tenants. ter mum NEI 30 . °200k Apparel is a category that shows evidence of bifurcation. The luxury brands are thriving and the value brands are ♦pyy 1s=s•' . 22 . 100k thriving.The apparel stores that offer an average product at an average price are shrinking.During the recession, le,•!* .�. 7..�-- 1 5 . Ok consumers learned they can receive a quality product at a discounted price.Post-recession consumer confidence is at a 7 year high. Consumers are saving their disposable income for luxury items and purchasing the rest of the their Success breeds success. Retail builds on retail.Retail economic impact adds up products at a discount. Apparel is a popular category for on- quickly.Retail attracts the workforce that attracts the primary jobs.Retail influences line shopping which has been a challenge for brick-and- executives looking to locate their company in your community.Retail enhances quality of mortar expansion. Customer service and customization are life that brings your children home.Retail builds tax base.Retail adds jobs from entry more important than ever. level to managerial.Retail builds communities. n.o..ew,r.Mw,nx.s"m A......... u 44 11 5/9/2018 GAyyst Retail Recruitment:Outreach F TR Outreach Retail is a dynamic industry that is el. P constantly changing... Retail ote te real arlla sites industry co co ntacts that your aft Re mpteategievebtokets. dataa ^'703 developl. ers, uMoMn:Iloa.re5esentes...so dferrede l``+/j, reedy 10.000 then unique Industry contacts sMt Is being constantly updated as these players cherge A s Il yo r rate ec Ilm team easily' and es InFouMMnl Hills quickly ir�order lo determine level of retailers'contact alerest end begin work to address and pn..I herders to mei kel information it site ir 41111 alp Retail cessions for not only cols h.WHO HAT each retail selection criteria le,requ a ma Founlain demographic WHAhogia etail lialegish mnaseai not only contains also WHOs.psycmakes ak the retail aerie area parameters)end reel estate perspective(i.e.site.co- rencymaces.,WSMilityl.Each indidduel relaika has their own mustunique he mat before taking a rew a1Me location to eel o tate preppcomu tteetom By having this information fim information we their able to prepare custom site specific t I the 111, hen tradn.AZMa°Isu Stpma y� Retail Recruitment:Conference Representation ��� Marketing Guide -awF VC Building I (���ri), • • relationships locally, Who We Connect Wit- FOUNTAIN HILLS,ARIZONA regionally, RETAIL On Your Behalf °"""'e°`"""„' r'�""""" • NATIONALLY on o` ` LIVE —C� �ii behalf of Fountain _ _ •^-•-^• - �I t ..,...,...,. a,,.t,. - DPI Hills PAW,[MOM. TM MY 9 _%_ V 9 9 0 -,.-. -23.276__ A -'� - 0 9 _ c= - _ - 44r 2017 Conferences =���'-' •_ - Nle Les Vegas yd__- _ Austin Alla. Chicago Dallas $ /��!'s- $ ��a ' A NewOrleans New York City T 1 1 1 1 - • W ,oJon DC Los Angles a - .__- _691.^, 60. Orlando )'.Of+ '66' 1_DA 71 353 ,.- • ,14.1) 12 • • . 5/9/2018 . . L ... Implementing your 4 (-- Strategy .. 'F... Discover Connect Implement Contact<levels,.• • 1.11 ,y, ,,,,,,i,1.70,,o'i,'%',.., ..t.• regionally and natiosselly •I1 M. Make direct and indeed Thank you! 0 2:::• -. °eons through No, conference Ik: Zslhondngertron npaiongs,phone calls and entails . ; .• - ...• . Focus 0 0• 101 staff on an on going basis 00 retail strategies Follow,, intstry tren•as Jr.'.1,1 1•111 ' local market lo fs.•i Of Mg continuously adjust OW •.• strategy and laptop our efforts to maximize the retail po•ntial in pur 13 Nancy Walter From: Mike Fenzel lent: Wednesday, May 09, 2018 6:22 PM `'ow-To: Nancy Walter Subject: RE: SPAC 05.17.18 agenda posting Posted, 5/9/18, 6:22PM. it/like Fenzel Fountain Hills Community Center (480) 816-5116 From: Nancy Walter Sent: Wednesday, May 09, 2018 5:41 PM To: Customer Service Reps (CC); Mike Fenzel Subject: SPAC 05.17.18 agenda posting Good afternoon! Please post the attached agenda today and respond to this e-mail as confirmation of compliance. Thank you! Nancy Walter L. Executive Assistant to the Town Manager, Mayor and Council Town of Fountain Hills was"""1;.{r, 16705 E. Avenue of the Fountains iiiiii a , 1 Fountain Hills, AZ 85268 is� ,..I '"�,„'� P. 480.816.5107 F.480.837.3145 www.fh.az.gov Monday-Thursday 7:00 a.m.-6:00 p.m. Closed Fridays i