HomeMy WebLinkAboutGordley Group TOFHAZ_BrandingEstimate_2024 - signed01.11.24
The Town of Fountain Hills
Branding Implementation Estimate
Understanding
The Town of Fountain Hills is interested in collaborating with Gordley Group for the implementation and expansion
of its new brand. Since the natural progression of the effort will be extensive and the overall plan and schedule
are yet to be defined, Gordley Group is requesting an on-call contract for $25,000. We will invoice the Town
monthly based on time and materials at our current hourly rates as we progress through the project until its
completion or the budget is exhausted.
Phase I
Create and launch a campaign introducing the Townʼs new tagline, "Naturally". The campaign will include social
media posts, targeted eblasts and support materials for the Mayorʼs State of the Town meeting on January 31.
Adopting the new tagline will be the foundation for the town leadership to extend the brand and its messaging
in the future. The following tasks need to be accomplished:
• Create a logo and tagline lockup.
• Design and layout social media ads.
• Develop an e-blast to be sent to town leadership and stakeholders.
• Incorporate the new tagline into the brand guidelines.
Phase II
Gordley will be responsible for defining creative design and messaging, aimed at town residents, businesses,
potential business owners, and visitors. These new campaigns will be designed by incorporating brand color
palettes and typography. These design elements will help create sub-brand opportunities in the Townʼs defined
districts, including The Avenue, Business, South End, Civic, and Saguaro Districts. The following tasks will be
undertaken by Gordley as part of this project:
• Developing a creative ad campaign with new messaging.
• Identifying existing and new color palettes for sub-brands.
• Creating other collateral materials such as brochures,
postcards/direct mail, outdoor banners and signage.
Phase III
When launching a new brand, having a well-planned media and marketing strategy is crucial for its success.
Gordley Group, a renowned marketing agency, highly recommends developing a comprehensive plan that
includes multiple media outlets like print, radio, digital, social media, and outdoor advertising. This approach will
help ensure that your brand is reaching the right target audience and gaining the maximum exposure it deserves.
Moreover, Gordley also emphasizes the importance of public relation services, which can help you secure earned
media opportunities in surrounding areas like Scottsdale, Phoenix, Tempe, Mesa, Chandler, Glendale and Tucson.
With a strong media and PR strategy, the Townʼs brand can make a lasting impression on your target audience
and establish a strong presence in the market.
Estimate Total: $25,000
Approved: Date:
Assumptions and Exclusions:
This is an estimate based on the specific tasks identified above and our experience with similar projects. Estimate may vary by plus or
minus 15%. Estimate includes two rounds of client content and design revisions per item. Estimate does not include printing, photography or
illustration costs. Client will be notified if additional revisions and/or a substantial change in client direction results in additional charges.
I have read the Assumptions and Exclusions: ___________ (initial)
Rachael Goodwin (Jan 25, 2024 10:39 MST)
Rachael Goodwin
RG
RG
01/25/2024
Town Manager
Town Clerk