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HomeMy WebLinkAboutRes 2014-36RESOLUTION NO.2014-36 A RESOLUTION OF THE MAYOR AND COUNCIL OF THE TOWN OF FOUNTAIN HILLS,ARIZONA,ADOPTING THE TOWN OF FOUNTAIN HILLS MUNICIPALSPONSORSHIPANDNAMINGRIGHTSPOLICY,AMENDED AND RESTATED AUGUST 7,2014. WHEREAS,theMayorand Council oftheTownof Fountain Hills(the"Town Council")has determined that itisinthe best interests of the citizens of Fountain Hills to establishaformalprocedureandcriteriaforthereceiptorsolicitationof,selectionof,and agreements withpersonsorentitiesformunicipal sponsorships,co-sponsorships,sole sponsorshipsandmarketingarrangements(includingfacilitynamingrights);and WHEREAS,theTownCouncilapprovedResolutionNo.2013-16onAugust15,2013, adoptingtheTown of FountainHillsMunicipalSponsorshipandNamingRightsPolicy(the "Existing Naming Policy");and '•'- WHEREAS,theTownCouncildesirestoamendandrestatetheExistingNamingPolicy toamendthe procedures for municipal sponsorships. NOW,THEREFORE,BE IT RESOLVED BY THE MAYOR AND COUNCIL OF THE TOWN OF FOUNTAIN HILLS as follows: SECTION 1.The recitals above are hereby incorporated as if fullysetforthherein. SECTION2.TheTown of FountainHillsMunicipalSponsorshipandNamingRights Policy,Amended andRestatedAugust7,2014,is hereby adopted in substantially theformand substance attached heretoas Exhibit Aand incorporated herein by reference. SECTION3.If any section,subsection,sentence,clause,phrase or portion of this Resolution oranypart of the policy adopted herein by reference isforany reason tobeheld invalid or unconstitutional bythe decision of any court of competent jurisdiction,such decision shallnot affect the validity of the remaining portions thereof. SECTION 4.TheMayor,the Town Manager,the Town Clerk andthe Town Attorney are hereby authorized and directed totakeallstepsand execute all documents necessary tocarry outthe purpose and intent of this Resolution. [SIGNATURES ON FOLLOWING PAGE] 2191429.1 PASSED AND ADOPTED bytheMayorandCounciloftheTown of FountainHills, Arizona,August 7,2014. FOR THE TOWN OF FOUNTAIN HILLS:ATTESTED TO: U//^mQ,g/^^dc^- Bevelyn J.Bfihder/Town Clerk REVIEWED BY:APPROVED AS TO FORM: Kenneth W.Buchanan,Town Manager Andrew J.McGuire,Town Attorney 2191429.1 EXHIBIT A TO RESOLUTION NO.2014-36 [Municipal Sponsorship and Naming Rights Policy,Amended and Restated August 7,2014] See following pages. 2191429.1 TOWN OF FOUNTAIN HILLS MUNICIPAL SPONSORSHIP AND NAMING RIGHTS POLICY Amended andRestated August 7,2014 1.Purpose.To establish for theTownof Fountain Hills,Arizona(the"Town")a formal procedure and criteria for the receipt or solicitation of,selection of,and agreements with, persons or entities for Municipal Sponsorships,Co-Sponsorships,Sole Sponsorships and Marketing Arrangements,(including Facility Naming Rights),the following Municipal Sponsorships and Naming Rights Policy (this "Policy")is hereby adopted by the Mayor and Council of the Town (the "Town Council").This Policy is intended toset forth the process for the Townto participate in Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship and Marketing Arrangement programs togive valuable support to important Town programs, facilities and services for public benefit by(i)providing funding for Town events from private businesses and (ii)allowingtheTownto partner with activities provided byoutside entities.In doing so,theTownmust ensure its actions are consistent and appropriate totheTown'svision, mission and values.This Policy isnot intended to apply to Bequests or Donations (each as definedbelow).ThisPolicyshall: A.Establish Procedures.Establish consistent procedures and practices for receipt or solicitation of Municipal Sponsorships (as defined below),Co-Sponsorships (as defined below),Sole Sponsorships (as definedbelow)and Marketing Arrangements (as defined below)by Town staff. B.Encourage Sponsorships.Encourage solicitation of Municipal Sponsorship opportunities such as Facility Naming Rights,Sole Sponsorships,Co-Sponsorships, Marketing Arrangements and similar agreements that generate revenue (financial orin-kind)in supportof existing andnewTownfacilities,projects,programsorservices. C.Encourage Partnerships.Develop public/private alliances toprovide programs,events,venues and services within the Town. D.Encourage Staff Innovation.EmpowerTowndepartmentstoseek MunicipalSponsorship,Co-Sponsorship,SoleSponsorshipandMarketingArrangement opportunitiestoprovidefundsforprograms,events,venuesorservicestheymightnototherwise beableto provide to Town residents and visitors. E.Safeguard Town InterestsandGoals.EnsurethatMunicipalSponsorship, Co-Sponsorship,SoleSponsorshipandMarketingArrangementactivities(1)safeguardthe Town's assetsandinterests,(2)supportthe Town's goals of servicetothe community and(3) remain responsive tothe public's needsand values. F.Establish Naming Framework.Provide a framework within which requests toname public facilities are considered and evaluated. 2189798.3 2.Scope.This Policy shall govern all Town departments regarding the solicitation of,and the unsolicited offers/requests from third parties related to,Municipal Sponsorships, Co-Sponsorships,Sole Sponsorships and Marketing Arrangements for Town programs,projects, events,venues,facilities and services.Municipal Sponsorship,Co-Sponsorship,Sole SponsorshipandMarketingArrangementsolicitationsshallbeinfurtheranceofthe Town's needs and conducted in accordance with the provisions in this Policy.All Town staff responsible for,or otherwise involved in,Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship and Marketing Arrangement activities on behalf of the Town or their respective departments shall adheretothepolicies,proceduresandguidelinessetforthherein. A.Third Party Solicitation.Subject to the conditions of this Policy,Town staff may solicit or respond to solicitations from third parties for such Municipal Sponsorships, Co-Sponsorships,Sole Sponsorships or Marketing Arrangements forthe Town. B.Fair Compensation.At all times,recognition for Municipal Sponsorships or Marketing Arrangements must be evaluated to ensure the Town is receiving fair and competitive compensation and that such recognition is consistent with the scale of each Sponsor or Marketing Arrangement's contribution. C Outside the Scope of this Policy.This Policy shall not apply to: (1)Funding obtained through formal grant programs or through intergovernmental agreements with other political subdivisions ofthe State. (2)Town support of external projects where the Town provides funds to an outside organization (examples include,but are not limited to,grants to Nonprofit Organizations). (3)Gifts,Bequests,or unsolicited Donations to a Town department or the Town where no reciprocal commercial benefit is given or expected and no business relationship exists. 3.Definitions. Bequest.A gift or contribution of cash,goods or services given voluntarily and expressed in writing through awillorother testamentary document. Co-Sponsorship.Participation by the Town (via direct funding,waived fees,staff coordination or technical assistance)in an event that is provided by an outside entity and that is closely aligned with or furthers a core Town program or service. Donation.A gift or contribution of cash,goods or services given voluntarily toward an event, project,program or corporate asset where no reciprocal commercial benefit is given or expected. If reciprocal commercial benefits are given or a business relationship exists with a corporate donor,the contribution will be a Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship or Marketing Arrangement,as applicable,and the principles of this Policy will apply. 2189798.3 Facility Naming Rights.The naming of Town-owned and/or operated buildings,structures, natural features and recreational facilities,whether in whole or portions thereof (hereafter referred to individually asa "Facility"or collectively as "Facilities"),and streets,roads or any public rights-of-way (hereafter referred to individually asa "Street"or collectively as the "Streets")within the corporate limits ofthe Town.Portions ofa Facility may have names other than that of the entire Facility and features may be dedicated toorin honor ofa person such as "Smith Beach"or"Jones'Amphitheater,"subject to the provisions of this Policy. In-Kind Contribution.A contribution received inthe form ofgoodsand/orservices rather than cash as part ofa Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship or Marketing Arrangement. Marketing Arrangement.A mutually beneficial business arrangement between theTownanda thirdparty,whereinthethirdpartyprovidescashand/orin-kindservicestotheTowninreturn for access to the commercial marketing potential associated with the Town.Marketing Arrangementsmayinclude Municipal SponsorshiporSoleSponsorshipofoneormoreofthe Town's programs,projects,events,Facilities or activities. MunicipalSponsorship.A business relationship in which the Town and another entity exchangethingsofvalue,includingapublicdisplayofsupport.Thisvaluecanbefinancial,in- kindorbenefitsrelatedtovisibility/exposures,publicityormarketreach.Itshouldnotbe confused with Donations (as defined above),thesaleof advertising or innovative approaches to purchasinggoodsorservices.Municipal Sponsorshipsincludefunds,productsorservices provided byacompanyor individual totheTown,in consideration ofthe opportunity forthe companyorindividualtopromoteitsname,productorserviceinconjunctionwithaTown program,project,event,venueoractivity. Nonprofit Organizations.Organizationsdesignatedastax-exemptundertheFederalTaxCode. SisterAgency.Local government entitiesthatare traditional partners withtheTown (i.e. FountainHillsUnifiedSchoolDistrictandFountainHillsSanitaryDistrict). Request forProposals ("RFP").AnopenandcompetitiveprocesswherebytheTowninvites companies,subsidiariesorindividualstoexpresstheirinterestinparticipating,andsubmit proposalstoparticipate,inMunicipalSponsorship,Co-Sponsorship,SoleSponsorshipor Marketing Arrangement opportunities withtheTown. Sole Sponsorship.Abusinessrelationshipinwhichacompany,subsidiaryorindividualhas paidtobetheonlySponsorofaTownprogram,project,event,venueoractivity. Sponsor.AcompanyorindividualthatprovidestheTownwithaMunicipalSponsorshipand thatentersintoaMunicipal Sponsorship agreement withtheTownto promote itself and/orits products or services. 2189798.3 Standards of Responsibility.The requisite standards to enter into a Municipal Sponsorship, Co-Sponsorship,Sole Sponsorship or Marketing Arrangement withthe Town.Factorstobe considered in determining whether the standards have been met include,butarenot limited to, whether a prospective Sponsor:(i)has available (or the ability to obtain)the appropriate financial,material,equipment,Facility,personnel resources and expertise necessary to indicate its capability to meet all contractual requirements;(ii)is able to comply with required or proposed delivery or performance scheduling;(iii)has a satisfactory record of performance;(iv) has a satisfactory record of integrity and business ethics;and (v)is qualified legally to contract with the Town. 4.Restrictions.In general,the following industries and products are not eligible for Municipal Sponsorships,Co-Sponsorships,Sole Sponsorships or Marketing Arrangements, including Facility Naming Rights,with the Town,but the Town may elect to enter into Municipal Sponsorships,Co-Sponsorships,Sole Sponsorships or Marketing Arrangements with these restricted industries or products when it is deemed appropriate by the Town Council acting in its sole discretion. A-Prohibited or Restricted Products.A company,subsidiary and association with products or services that are prohibited or restricted by Town Code or other governing laws and policies. B.Adult Products.A company or subsidiary whose business is substantially derived from the sale or manufacture of tobacco products,products prohibited under federal law or sexual/adult-oriented products. C Alcohol Sponsor at Youth-Related Events.Alcoholic beverages when the intended audience of or participants in the Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship or Marketing Arrangement are youth under the legal drinking age. D-Parties not Deemed Responsible.Parties that are not deemed responsible under the Standards of Responsibility. E-PartiestoLitigation.PartiesinvolvedinalawsuitwiththeTown. F-Separate Contracts.Parties involved in any stage of negotiations for a Town contract unless the contract is directly linked to a Municipal Sponsorship,Co-Sponsorship, Sole Sponsorship,Marketing Arrangement or Facility Naming Rights opportunity. G-Conflicts of Interest.Individuals or commercial enterprises having past, present or pending business agreements or associations with the Town,ifa Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship or Marketing Arrangement Agreement would createan appearance of impropriety. H-Pending Land-Use Approval.Parties with an active case for any land-use approval before the Town. 2189798.3 I-Religious or Political Entities.Religious or political associations or candidatesrunningforanypoliticaloffice. 5.Rolesand Responsibilities. A.ResponsibilitiesofTownDepartments. (1)Initiating Town Department.The initiating Town department shall (a)ensure adherence to the principles and guidelines outlined in this Policy,(b)prepare a proposal setting forth the scope ofthe program or project as provided in Subsection 6(A) below and (c)workwith the Town Finance Division to ensure appropriate budgeting of revenues and expenditures and withtheTownAttorney'sOfficeto ensure the integrity of the procurement process and the legal sufficiencyof contractual obligations. (2)Finance and Budget.The Finance Division shall provide general guidance,cost/benefit analysis,and direction relating to the appropriate budgeting of revenues and expenditures ina manner that maximizesthebenefitsof each Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship,Marketing Arrangement or Facility NamingRights arrangement for theinitiatingTown department,theTownandthe Sponsor. (3)Procurement.When applicable,theTown Manager or authorized designee shall oversee the preparation ofthe RFP orothercompetitive solicitation for Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship,Marketing Arrangement and FacilityNamingRightsopportunities. (4)Town Attorney.TheTownAttorney'sOfficeshall provide legal reviewofany RFP or other competitive solicitation for Municipal Sponsorship,Co- Sponsorship,Sole Sponsorship,MarketingArrangementand Facility NamingRights opportunitiesandoverseethe preparation ofall Municipal Sponsorship,Co-Sponsorship, SoleSponsorship,MarketingArrangementandFacilityNamingRightsagreements. (5)Town Manager.TheTown Manager shallreviewall Municipal Sponsorship,Co-Sponsorship,SoleSponsorshipandMarketingArrangementactivities, includinginterim reports provided from timetotimebyTown departments.TheTown Manager also shallberesponsiblefordeterminingthefrequency of reportsbyTown departments. 6.Procedures.The Town's participationinMunicipalSponsorship,Co- Sponsorship,Sole Sponsorship,Marketing Arrangement and/orFacility Naming Rights activities shallbeaccordingtotheproceduressetforth below.ForMunicipal Sponsorships,Co- Sponsorships,Sole Sponsorships,Marketing Arrangements and/orFacility Naming Rights arrangementsinitiatedbythe Town,Subsections 6(A)-(G)shallapply;forMunicipal Sponsorships,Co-Sponsorships,Sole Sponsorships,Marketing Arrangements and/orFacility Naming Rights arrangements initiatedbyanotherpersonor entity,Subsections 6(B),(D),(E), (F)and(G)shallapply. 2189798.3 A.Prepare a Proposal.A Town department considering a potential Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship,Marketing Arrangement or Facility Naming Rights arrangement shall prepare a proposal setting forth the scope of the program or project,including a description of the community benefit,financial goals,means of recognition, potential interested Sponsors,and general marketing strategy ifa Marketing Arrangement is involved.The proposal shall be submitted to the Department Director for review and approval. If Facility Naming Rights are involved and will result in a name change to an existing Facility, the history and legacy of the current municipal Facility should be considered and/or incorporated within the new proposed name.All Facility or Street naming shall bein accordance with the additionalproceduressetforthin Sections 8and9 below. B-Estimate Value.If the proposed Municipal Sponsorship or Marketing Arrangement includes Facility Naming Rights or granting Sole Sponsorship,the Department Director shall provide a reasonable basis for determining the value of the Municipal Sponsorship, Marketing Arrangement or Facility Naming Rights opportunity.At the Town Manager's discretion,a qualified third party maybe used to establish value. c-.Develop and Implement Solicitation.The applicable Town department, working with the Town Attorney,shall develop an RFP for each Municipal Sponsorship, Co-Sponsorship,Sole Sponsorship or Marketing Arrangement opportunity valued greater than $10,000 and all Facility Naming Rights opportunities and the most beneficial,qualified response shall be submitted to Town Council with a recommendation for approval.Town-originated Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship or Marketing Arrangements valued at $10,000 or below and revenue producing or "no-cost"Municipal Sponsorship, Co-Sponsorship,Sole Sponsorship or Marketing Arrangement opportunities that involve the provision of commodities or services provided either to the Town or the Fountain Hills community in support of Town operations,functions or programs through which the provider will benefit monetarily,must be awarded using a competitive process that is appropriate to the value,complexity and profile of the business opportunity.Municipal Sponsorship, Co-Sponsorship,Sole Sponsorship or Marketing Arrangement proposals forwarded to the Town are not subject to competitive solicitations if the proposed Municipal Sponsorship, Co-Sponsorship,Sole Sponsorship,Marketing Arrangement or Facility Naming Rights opportunity is determined through a good faith effort to be unique and without interested competitors. D-Evaluate Submissions.The applicable Town department shall review and analyze all responsive submittals received and shall provide a recommendation of approval or denial to the Town Manager.The submittals shall be reviewed against selection criteria that may include,but are not limited to: (1)Consistency of the prospective entity's products,customers and promotional goals with the Town's character,values and service priorities,including the most recently adopted Town Council goals. (2)The ability for the Town to retain its identity as owner/operator of the Facility or principal provider ofthe service. 2189798.3 (3)Theprospective entity's historical participation and association withcommunity projects,eventsandcontinuedwillingnessto participate. (4)Theoperatingandmaintenancecoststothe Town associatedwith theproposed sponsorship. (5)Anticipatedpublicperception of theassociationwiththeTownand theprospectiveentityand community support for,orobjectionto,theprospectiveentity. (6)The prospective entity's regardforand demonstrated successin valuing diversity. (7)The prospective entity's regardforand demonstrated successin environmental stewardship. E.Develop Agreement.IntheeventaMunicipal Sponsorship,Co- Sponsorship,SoleSponsorship,MarketingArrangementorFacilityNamingRights proposal is recommended forapproval,the Town departmentwill work withthe Town Attorney's Office to preparean agreement consistent withallapplicable Town Codes,policiesandordinances.The agreement shallcontainaprovisiongrantingthe Town therighttosuspendorterminatethe Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship,Marketing Arrangement orFacility Naming Rights agreement if,inthesolediscretion of the Town Managerorthe Town Council (whichever approvedtheagreement),the continued arrangementwouldnolongersatisfythe selectioncriteriaby which thearrangementwas initially approved. F.Manager Review:Council Approval.The Town Managershall review all MunicipalSponsorship,Co-Sponsorship,SoleSponsorshipandMarketing Arrangement proposalsandshall submit tothe Town CouncilforapprovalallMunicipal Sponsorship,Co- Sponsorship,Sole Sponsorship or Marketing Arrangement Agreements (1)with anaggregate value greaterthan $10,000,(2)involving Town contributions,whether incashorasan In-Kind Contributiongreaterthan$10,000,(3)involving arequesttoclosepublicaccesstoa Town- owned facilityformorethanoneday,(4)involving events lastinglongerthanone week (including set-upand take-down)and(5)all agreements involving Facility Naming Rights. Municipal Sponsorship,Co-Sponsorship,Sole Sponsorship or Marketing Arrangement Agreements not identified in clauses (F)(l)-(5)above may be approved by the Town Manager. G.RecordFinancialTransaction.Inthe event aMunicipal Sponsorship is receivedasanIn-KindContribution of goodsorservices,theFinance Division shallcreateand retainarecord of thatdonationandanyassociatedrevenueor expense tothe Town to document the financial transaction to the Town. 7.Co-SponsorshipRequests.TheTownactivelysupportstheefforts of Nonprofit Organizations,othergovernmentalagenciesandSister Agencies whose eventsare(i)heldin TownparksandFacilitiesand(ii)furtherTowncoreprogramgoalsandservices.Suchsupport mayincludefeewaivers,reducedfees,reduced rental chargesandCo-Sponsorship.Allpermit fee waivers and reductions,reducedFacilityrentalsand Co-Sponsorship agreements must comply withthe guidelines andproceduressetforthbelow. 2189798.3 A.Fees.TheTown charges everyone a fee to permit and have priority useof any park,amenity,stage or recreation Facility.This fee isto cover extra operational expenses associated withtheuseorevent and to guarantee the space for the permittee.Fees are based upon the purpose and sizeofthe event.Additional fees are charged as a damage deposit.Fees may be modified as follows: (1)Any Nonprofit Organization that meetsthe guidelines set forth below may receive a50%reduction infeesorrentals. (2)TheTownmay further reduce orwaive an outside organization's permit or rental fees for an eventonTown property that (a)has close association withthe Town's core program goals and services and (b)provides the Town with positive marketing exposure.The determination as to further waivers shall be made by the Town Manager or the Town Council,with the authority for such review determined according tothe limitations set forth in Subsection 6(F)above. B.Requirements for Reduced Fees.Any Nonprofit Organization applying for a Town permit or Facility rental may be granted a 50%reduction in fees if the following criteria are met: (1)At the time of the request for reduced fees,the Nonprofit Organization provides a copy of the determination letter from the IRS granting the Nonprofit Organization tax-exemptstatus. (2)The mission ofthe Nonprofit Organization does notconflictwith the Town's regulations,missionor policies. (3)No fundraising activities are involved as a part of the program or event.Any exceptions mustbe approved by the Town Manager orTown Council pursuant tothe process set forth in Subsection 7(A)(2)above. (4)The Nonprofit Organization permit-holder must remain responsible for damage fees and other costs,including,but not limited to,general liability insurance, police coverage,player/team fees,electrical fees,lights,overnight security,concessions, toilet/trash service agreements,fencing and any other additional needs and agreements pertaining to the event.Damage deposits are never waived for events conducted by organizations from outsideof Fountain Hills.Eventsatthe Desert VistaSkate Park require an additional damage deposit in addition to the regular park permit procedure. (5)Except for Municipal Sponsorship Agreements,any fee reductions for athletic field permits should be limited to youth tournaments and events only.Youth programs mustbe based in Fountain Hills and primarily serve Fountain Hills residents. The permit-holder is responsible for the damage deposit and any athletic field light fees. 2189798.3 C.Requests for Co-Sponsorships of Non-Governmental Entities.The Town hasalimitedIn-KindContributionbudgeteachyeartoactivelyco-sponsorevents.Primarily, the Town canprovidelimited staff coordinationandtechnicalassistance.Organizationsstill mustfundotherassociatedcosts,including,butnotlimitedto,thecost of additionaldumpsters, portabletoilets,lighting,etc.Whenevaluatingproposalsfromorganizations,thefollowing criteria are used: (1)The event/program shouldpromote beneficial use of thepark, Facility,orprogram. (2)Theevent/programshouldbeopentothepublic. (3)The event/program should support the Town's corerecreation programs,mission andgoals. (4)The event/program should demonstrate community prideand involvement. (5)The event/program should nothaveareligiousorpoliticalpurpose. (6)Priority should begivento events/programs thatsupportor positively impact youth. (7)The sponsoring organization shouldclearly recognize the Town as a co-sponsor (including logo)onallmaterialsand announcements associatedwiththe event orprogram,subjecttothe Town's prior,writtenapproval of theuse of the Town logoor trademarks.The Town may display its banners atall co-sponsored events. D.Requests for Co-Sponsorship of Other Governments andSister Agencies. (1)Ifanother governmental entityorSister Agency (i.e.FountainHills Unified School DistrictorFountainHillsSanitary District)is only a supporting sponsor foranotheroutsideorganization,thatotheroutsideorganizationstillmustapplyforTown Co-Sponsorship. (2)IfanothergovernmentalentityorSister Agency istheprimary organizerforapublic program orevent,generallytheTownwillgrantarequesttobea co-sponsor.Like sponsorship of outside organizations,the governmental entityorSister Agency stillisresponsibleforallothercostsassociatedwiththe program orevent. (3)ThegovernmentalentityorSister Agency holdingthe program or eventmustclearlyacknowledgetheTownasaco-sponsoronallwritten materials associatedwiththeevent,subjecttothe Town's prior,writtenapproval of anyuseofthe Town logoor trademarks. 2189798.3 8.Facility Naming General Policies. A.Recommendations to Other Bodies.This Policy should be followed in reviewing or preparing the Town's official comments or recommendations to State,Federal, and/or intergovernmental boards taking actions regarding geographic names,naming or renaming of Facilities or Streets. B.Town Request:Town Council Consideration.The Mayor,three members of the Town Council,or the Town Manager may request the naming or renaming ofa Facility or a Street.Thereafter,the Town Council shall discuss the requested renaming at a public meeting. C.Bond-Financed Facilities or Streets.Ifa bond-financed Facility or Street is proposed or requested to be named or renamed,bond counsel must review and approve the request or proposal before consideration ata Town Council meeting. D.Public Notice.The Town Council shall provide appropriate public notice of any Street or Facility naming actions in conjunction with other agenda items for regularly- scheduled meetings. E-Changes to Approved Names.Once a name has been officially approved by the Town Council,changes should be strongly resisted. F-TownCouncil Discretion.Inallcases,theTownCouncil reserves the right to accept or reject any proposal to name or rename a Street or Facility,in its sole discretion. G-Town Manager Duties.The Town Manager,upon approval of the naming or renaming action by the Town Council,shall implement names or name changes of Facilities or Streets.The Town Manager shall notify those who have submitted the suggestion as well as other appropriate offices and agencies.Upon Town Council denial of a name or name change, the Town Manager shall notify those who requested the name change. 9.FacilityNamingCriteria. A-For Facilities and Streets Generally.Recognizing that the naming or renaming of a Facility or Street should be approached cautiously with forethought and deliberation,the following criteria are hereby established: (1)To avoid duplication,confusing similarity or inappropriateness,the Town Council,in considering name suggestions,shall review existing Facility and/or Streetnames,asapplicable. (2)In naming Facilities and Streets,consideration shall be given to geographic location,historical or cultural significance and natural or geological features. In the construction ofa Facility,the address designation shall be used until the formal naming of the Facility.Whenever possible,naming shall be made prior to the completion ofconstructionofaFacilityorStreet. 2189798.3 10 (3)Facilities and Streets maybe named only for a deceased individual or individuals if (i)the individual or individuals has/have enhanced the quality of life within the Town and (ii)two years or more has elapsed between the consideration for naming and the time of death of the individual or,in the case of related individuals,two yearsafterthedeath of one of the individuals.Thedeceased individual shallhave performed outstanding service in one or more of the following categories: (a)Maintained involvement ina leadership role incivic organizations that are devotedtocommunity improvement. (b)Provided assistance to the underprivileged,economically disadvantaged or physically and/or mentally handicapped. (c)Actively promoted and directed communityevents and activities that have clearly added to the enrichment of the quality and quantity of cultural life within the community. (d)Actively promoted and implemented effective programs andactivitieswithinthecommunity for the Town's youth. (e)Actively promoted and implemented effective programs and activities withinthe community forthe Town's senior citizens. (f)Assumed an active leadership role in developing and implementing programs directed tothe improvement of the visual aesthetic appearance of the community atthecommercial,publicor residential level. (g)Assumedanactive leadership role indeveloping programs and Facilities directed toward theimprovement of communitysocialand health needsas wellas programs directed toward humanitarian purposes. B.Additional Criteria Applicableto Streets.In considering the renaming or namingofaStreet,theTownCouncil shall considerthe following: (1)Streetnames,plats,specificsitesandplacesand natural features indicated on general usagemapsfor50 years ormore (age criteria applied bythe National Registerof Historic Places)shouldbe changed onlyunderexceptional circumstances.Streetnamesshallnotbesimilarinspellingor pronunciation toa presently-existingmajorcollectoror arterial road inthePhoenix Metropolitan area.No Streetshallbenamedbynumberonlyaccordingtothestreetnumberinggrid(i.e.150th Street)unlesstheStreetfollowsastraightnorth-southalignment. (2)Attentionshouldbepaidtomaintainingsequential,numericaland alphabetical naming patternswhen considering anyStreetnamechangesoradditions. AllStreetsshallbenamedand numbered consistently withthe County-wide street numbering system andnosuchnameorchange of nameshalltake effect until(a)the affectedpublicsafetyagencieshavebeennotifiedand(b)allimpactedpublicsafety 2189798.3 11 dispatch mapshavebeen amended.Anyextensionsof presently-existing Streetswithin orintotheTownshallbearthesamenameastheexisting roadway.NoStreetnameshall contain a homonym. (3)New Streets shall be named according tothe following guidelines: (a)In most cases,the Street name willbe proposed bythe property owner,reviewed bytheTownstaff and approved bytheTown Council as part of its consideration of a final plat for adevelopmentwithintheTown. (b)Ifanunnamed private Streetis dedicated totheTown,the namemaybesuggestedbythepropertyownersthereon,buttheTownCouncilshall make the final determination. (4)No Street shallbe renamed unless: (a)Thenew Street name isnotone already well-known inthe Phoenixmetropolitan area. (b)There are no (or very few)buildings or other addressed Facilities presentlyexistingalongtheStreet. (c)The newStreetnamewillnotbe confused withother existing Streetsinthe Town. (d)The new Street name shall not be the same as a specific living person within the Phoenix Metropolitan area. C Historical Reference.Changes of names for Facilities or Streets should be approved only when they do not violate historical or common usage names.Facilities and Streets may be named after research reveals that the area around the Facility or Street has been commonly,yetunofficially,namedbythe residents inthe area. D-Donor Naming.Facilities and Streets may be permanently named for an individual (alive or deceased),organization,or business if that individual,organization or business has made a donation of money,land or other goods and/or services to the Town equal to at least half the full cost of the Facility or Street,either for purposes of developing a particular Facility or Street or for the Town's Capital Fund.Such arrangements will be called "Permanent Naming."Permanent Naming proposals that are not in accordance with Section 4of this Policy shall not be considered. 2189798.3 12